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Social Media Marketing, turning strangers into friends, friends into customers, customers into salespeople
Great marketing serves your customers
Modern customers are too savvy, spin-averse and busy to bother with any company that seems inauthentic, manipulative or uncaring
Great marketing will help you talk, clearly and directly to people who will naturally become customers, friends and ambassadors
And great customer service is great marketing
So I hope you can see now how Social Media, the many to many, really is a new thing, not just today’s hype but a truly emergent kind of marketing made possible only by the internet and mass, persistent, conversations that go beyond the pervious market limitations (time and space).
And it’s human voices that are emerging. Marketing speak is ignored (at best) but ofter replaced with the truth from consumers directly affected by a product (for better or worse). A bad review of the service at a B&B on Trip Advisor can kill an entire summer for unscrupulous owners that used to rely on great location alone. Customers want to be repeat customers, they want to have a great experience/product, and they want to form relationships for future transactions... it’s become harder to take the money and run.