Social media training slides 2 - twitter for beginners

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Social media training slides 2 - twitter for beginners

  1. 1. Workshop: Twitter for BusinessA focused look at TwitterCentre For Collaboration & Partnership, University Of Brighton December 20-21, 2011
  2. 2. Workshop: Twitter for Business Hands-on session interface conventions profile settings audience ecosystem
  3. 3. Workshop: Twitter for BusinessHands-on By 10.30 you will... ★ be comfortable with the Twitter interface ★ understand the conventions of the medium ★ understand how options, personalisation & privacy settings affect online presence ★ be aware of tools that help gain insight into your audience/reach
  4. 4. But first... watch this...Twitter videohttp://is.gd/Fs8fat
  5. 5. So let’s just go to Twitter and log-inwww.twitter.com
  6. 6. Interface✓I am comfortable with the Twitter interface
  7. 7. Workshop: Twitter for Business Conventions @ Mentions # Hashtags / Trends Retweet (RT) D Direct Messages✓I understand the conventions of the medium
  8. 8. Profile✓I understand how options, personalisation & privacysettings affect online presence
  9. 9. Settings✓I understand that Location (and timezone) may beautomatically added to my Tweets
  10. 10. Workshop: Twitter for Business Audience ★ Early Middle-age (26-44) ★ Affluent ★ Tech-savvy ★ iPhone users✓I am aware of the kind of people who use Twitter
  11. 11. Workshop: Twitter for Business Ecosystem ★ Applications & API ★ Tweetdeck, Twitpic, mobile ★Buttons ★ Logins ★ Mashups & Services ★ search.twitter.com ★ Twittervision ★ Twitterfall ★ Helveti-tweet ★ Lanyrd ★ Klout (more on that later)✓I am aware of tools that can help us gain insight into our audience/reach✓I am aware of various ‘visualisation tools’ that can show tweets in different,interesting ways
  12. 12. Workshop: Twitter for BusinessQ&A and Wrap-up So... do you feel you... ★ are comfortable with the Twitter interface? ★ understand the conventions used? ★ understand how personalisation & privacy settings affect online presence? ★ are aware of tools that help gain insight into the ‘twittersphere’?

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