Transcript of "Social media training slides 2 - twitter for beginners"
Workshop: Twitter for BusinessA focused look at TwitterCentre For Collaboration & Partnership, University Of Brighton December 20-21, 2011
Workshop: Twitter for Business Hands-on session interface conventions proﬁle settings audience ecosystem
Workshop: Twitter for BusinessHands-on By 10.30 you will... ★ be comfortable with the Twitter interface ★ understand the conventions of the medium ★ understand how options, personalisation & privacy settings affect online presence ★ be aware of tools that help gain insight into your audience/reach
But ﬁrst... watch this...Twitter videohttp://is.gd/Fs8fat
So let’s just go to Twitter and log-inwww.twitter.com
Interface✓I am comfortable with the Twitter interface
Workshop: Twitter for Business Conventions @ Mentions # Hashtags / Trends Retweet (RT) D Direct Messages✓I understand the conventions of the medium
Settings✓I understand that Location (and timezone) may beautomatically added to my Tweets
Workshop: Twitter for Business Audience ★ Early Middle-age (26-44) ★ Afﬂuent ★ Tech-savvy ★ iPhone users✓I am aware of the kind of people who use Twitter
Workshop: Twitter for Business Ecosystem ★ Applications & API ★ Tweetdeck, Twitpic, mobile ★Buttons ★ Logins ★ Mashups & Services ★ search.twitter.com ★ Twittervision ★ Twitterfall ★ Helveti-tweet ★ Lanyrd ★ Klout (more on that later)✓I am aware of tools that can help us gain insight into our audience/reach✓I am aware of various ‘visualisation tools’ that can show tweets in different,interesting ways
Workshop: Twitter for BusinessQ&A and Wrap-up So... do you feel you... ★ are comfortable with the Twitter interface? ★ understand the conventions used? ★ understand how personalisation & privacy settings affect online presence? ★ are aware of tools that help gain insight into the ‘twittersphere’?
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