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LEARN SEO.<br />APPLY SEO.<br />PROFIT.<br />Customers are searching for what you offer.<br />Help them find your business...
www.MichaelRihani.com<br />A LITTLE BIT<br />ABOUT ME<br />Born an entrepreneur<br />Sold Dad my hand drawn art work for $...
www.MichaelRihani.com<br />WHAT IS<br />SEO?<br />Search Engine Optimization (SEO)<br />is the process of improving the vi...
www.MichaelRihani.com<br />PAID VS.<br />ORGANIC<br />Paid<br />Organic<br />#BuzzUrBiz<br />3<br />of<br />25<br />
www.MichaelRihani.com<br />PAID VS.<br />ORGANIC<br />10% of Clicks<br />90% of Clicks<br />#BuzzUrBiz<br />4<br />of<br /...
www.MichaelRihani.com<br />SEARCH ENGINE<br />MARKET SHARE<br />There were 16.7 billion searches in June 2011<br />#BuzzUr...
www.MichaelRihani.com<br />YOUR BUSINESS<br />STORE FRONT<br />THE OLD<br />THE NEW<br />#BuzzUrBiz<br />6<br />of<br />25...
www.MichaelRihani.com<br />YOUR BUSINESS<br />LOCATION, LOCATION, LOCATION!<br />THE OLD<br />THE NEW<br />#1 Bolt<br />#5...
www.MichaelRihani.com<br />UNDERSTANDING<br />CONSUMERS’ BEHAVIOR<br />EYE-TRACKING<br />CLICKS<br />#BuzzUrBiz<br />8<br ...
www.MichaelRihani.com<br />LOCATION<br />EXAMPLES<br /><ul><li>  MySpaceSupport.com ($200k/month)
MapQuest vs. Google Maps
Toys“R”Usbuys Toys.com for $5.1MM</li></ul>#BuzzUrBiz<br />9<br />of<br />25<br />
www.MichaelRihani.com<br />YOU WILL NEED<br />GOOGLE ANALYTICS<br />Measure today and analyze as you optimize<br /><ul><li...
  Search traffic
  Keywords
  Content performance
  Time on site
  Bounce rates
  Conversions
  and much more…</li></ul>#BuzzUrBiz<br />of<br />25<br />10<br />
www.MichaelRihani.com<br />THE FOUR<br />SEO FACTORS<br />On-Page Optimization<br />Raw Link Juice<br />Anchor Text Weight...
#1 ON-PAGE<br />OPTIMIZATION<br />You have full control over these factors<br /><ul><li>  Title tag
  Meta description
  H1, H2, & H3 headers
  Image filenames
  Image ALT tags
  Keywords throughout
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SEO Decoded - Buzz Your Biz

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Learn SEO, apply SEO, profit.
Presented by Michael Rihani @ Buzz Your Biz (8/2011)

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Transcript of "SEO Decoded - Buzz Your Biz"

  1. 1. LEARN SEO.<br />APPLY SEO.<br />PROFIT.<br />Customers are searching for what you offer.<br />Help them find your business, products, and services.<br />DOWNLOAD PRESENTATION<br />slideshare.net/michaelrihani<br />#BuzzUrBiz<br />
  2. 2. www.MichaelRihani.com<br />A LITTLE BIT<br />ABOUT ME<br />Born an entrepreneur<br />Sold Dad my hand drawn art work for $1.50<br />Age 5<br />Noticed Dad liked chocolate. I opened a chocolate store.<br />Age 6<br />Noticed brothers collecting football cards. I opened a card store.<br />Age 7<br />Ran a neighborhood lawn mowing business. <br />Age 10<br />I opened my own eBay store and sold over 400 products.<br />Age 12<br />iBHackers.com (acquired by Geeklayer, Inc.)<br />Age 13<br />WebBrainiacs Web Design, LLC<br />Age 14<br />Koofers, Inc.<br />Age 20<br />Direct Directories, LLC<br />Age 23<br />#BuzzUrBiz<br />1<br />of<br />25<br />
  3. 3. www.MichaelRihani.com<br />WHAT IS<br />SEO?<br />Search Engine Optimization (SEO)<br />is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results<br />#BuzzUrBiz<br />2<br />of<br />25<br />
  4. 4. www.MichaelRihani.com<br />PAID VS.<br />ORGANIC<br />Paid<br />Organic<br />#BuzzUrBiz<br />3<br />of<br />25<br />
  5. 5. www.MichaelRihani.com<br />PAID VS.<br />ORGANIC<br />10% of Clicks<br />90% of Clicks<br />#BuzzUrBiz<br />4<br />of<br />25<br />
  6. 6. www.MichaelRihani.com<br />SEARCH ENGINE<br />MARKET SHARE<br />There were 16.7 billion searches in June 2011<br />#BuzzUrBiz<br />5<br />of<br />25<br />
  7. 7. www.MichaelRihani.com<br />YOUR BUSINESS<br />STORE FRONT<br />THE OLD<br />THE NEW<br />#BuzzUrBiz<br />6<br />of<br />25<br />
  8. 8. www.MichaelRihani.com<br />YOUR BUSINESS<br />LOCATION, LOCATION, LOCATION!<br />THE OLD<br />THE NEW<br />#1 Bolt<br />#5 Amazon<br />#BuzzUrBiz<br />7<br />of<br />25<br />
  9. 9. www.MichaelRihani.com<br />UNDERSTANDING<br />CONSUMERS’ BEHAVIOR<br />EYE-TRACKING<br />CLICKS<br />#BuzzUrBiz<br />8<br />of<br />25<br />
  10. 10. www.MichaelRihani.com<br />LOCATION<br />EXAMPLES<br /><ul><li> MySpaceSupport.com ($200k/month)
  11. 11. MapQuest vs. Google Maps
  12. 12. Toys“R”Usbuys Toys.com for $5.1MM</li></ul>#BuzzUrBiz<br />9<br />of<br />25<br />
  13. 13. www.MichaelRihani.com<br />YOU WILL NEED<br />GOOGLE ANALYTICS<br />Measure today and analyze as you optimize<br /><ul><li> Visitor details
  14. 14. Search traffic
  15. 15. Keywords
  16. 16. Content performance
  17. 17. Time on site
  18. 18. Bounce rates
  19. 19. Conversions
  20. 20. and much more…</li></ul>#BuzzUrBiz<br />of<br />25<br />10<br />
  21. 21. www.MichaelRihani.com<br />THE FOUR<br />SEO FACTORS<br />On-Page Optimization<br />Raw Link Juice<br />Anchor Text Weight<br />Domain Authority<br />#BuzzUrBiz<br />of<br />25<br />11<br />
  22. 22. #1 ON-PAGE<br />OPTIMIZATION<br />You have full control over these factors<br /><ul><li> Title tag
  23. 23. Meta description
  24. 24. H1, H2, & H3 headers
  25. 25. Image filenames
  26. 26. Image ALT tags
  27. 27. Keywords throughout
  28. 28. Page URL name</li></ul>#BuzzUrBiz<br />of<br />25<br />12<br />
  29. 29. www.MichaelRihani.com<br />#2 RAW<br />LINK JUICE<br />Also referred to as having “backlinks”<br />#BuzzUrBiz<br />of<br />25<br />13<br />
  30. 30. www.MichaelRihani.com<br />#3 ANCHOR<br />TEXT WEIGHT<br />George W. Bush “Google Bomb”<br />#BuzzUrBiz<br />of<br />25<br />14<br />
  31. 31. www.MichaelRihani.com<br />#4 DOMAIN<br />AUTHORITY<br />Backlinks from .edu and .gov sites are good to have<br />#BuzzUrBiz<br />of<br />25<br />15<br />
  32. 32. www.MichaelRihani.com<br />GOOGLE<br />YESTERDAY<br />#BuzzUrBiz<br />of<br />25<br />16<br />
  33. 33. www.MichaelRihani.com<br />GOOGLE<br />TODAY<br />#BuzzUrBiz<br />of<br />25<br />17<br />
  34. 34. www.MichaelRihani.com<br />GOOGLE<br />TOMORROW<br />#BuzzUrBiz<br />of<br />25<br />18<br />
  35. 35. www.MichaelRihani.com<br />TAKE ADVANTAGE<br />OF NEW OPPORUNITIES<br />#BuzzUrBiz<br />19<br />of<br />25<br />
  36. 36. www.MichaelRihani.com<br />FREE SEO<br />TOOLS<br />Measure today and analyze as you optimize<br />Keyword Tools<br /><ul><li> Google AdWords keyword tool
  37. 37. HubSpot’sKeywordGrader
  38. 38. WordTracker (advanced)</li></ul>Link Research Tools<br /><ul><li> Google & Yahoo’s Site Explorer
  39. 39. SEObook’s SEO Toolbar
  40. 40. OpenSiteExplorer.org
  41. 41. www.Popuri.us</li></ul>Reference<br /><ul><li>SEOmoz
  42. 42. SEObook
  43. 43. SEMrus
  44. 44. WebSite Grader</li></ul>#BuzzUrBiz<br />20<br />of<br />25<br />
  45. 45. www.MichaelRihani.com<br />BEGINNER'S SEO<br />CHECKLIST – PART 1<br />Action items!<br /><ul><li> Setup Google Analytics
  46. 46. Let run for two weeks before doing any SEO
  47. 47. Create a Facebook Fan Page & Place (and link back to your site!)
  48. 48. Create a Twitter (and link back to your site!)
  49. 49. Create a Wikipedia page (and link back to your site!)
  50. 50. Create a company blog
  51. 51. Add your physical business location to Google Maps through Google Places
  52. 52. Add company address and phone number to site’s template (footer most likely)</li></ul>#BuzzUrBiz<br />of<br />25<br />21<br />
  53. 53. www.MichaelRihani.com<br />BEGINNER'S SEO<br />CHECKLIST – PART 2<br />Action items!<br /><ul><li> Write down your goal
  54. 54. Primary goal should be accomplishable from the homepage
  55. 55. Research keywords and keyphrases (multi-word phrases)
  56. 56. Use thesaurus to find similar words & phrases
  57. 57. Try to get the links your competition already has gotten
  58. 58. Add your business to business directories such as:
  59. 59. DMOZ
  60. 60. Yahoo
  61. 61. Add your website to industry specific directories</li></ul>#BuzzUrBiz<br />of<br />25<br />22<br />
  62. 62. www.MichaelRihani.com<br />BEGINNER'S SEO<br />CHECKLIST – PART 3<br />Action items!<br /><ul><li> Look at your HTML code and optimize all of the SEO related tags
  63. 63. Title Tags
  64. 64. Meta Description
  65. 65. URLs
  66. 66. Anchor Text
  67. 67. HTML structure (H1, H2)
  68. 68. Keyword usage sitewide
  69. 69. On relevant images include keywords in ALT and TITLE tags and in filenames
  70. 70. Optimize URL architecture www.website.com/birds/eagle instead of www.website.com/allanimals/?type=bird&species=eagle)
  71. 71. Avoid dynamic URLs that contain ?, &, $, =, +, and % characters, cgi-bin, session IDs, or cookies</li></ul>#BuzzUrBiz<br />of<br />25<br />23<br />
  72. 72. www.MichaelRihani.com<br />EMBRACE ALL<br />INBOUND MARKETING <br />AKA all the “free” traffic sources<br />News/Media/PR<br />SEO<br />Email<br />Research/White Papers<br />Blogs + Blogging<br />Infographics<br />Comment Marketing<br />INBOUND MARKETING<br />Social Networks<br />Online Video<br />Webinars<br />Forums<br />Document Sharing<br />Word of Mouth<br />Social Bookmarking<br />Direct/Referring Links<br />Podcasting<br />#BuzzUrBiz<br />Type-In Traffic<br />Q+A Sites<br />24<br />of<br />25<br />
  73. 73. www.MichaelRihani.com<br />GET IN TOUCH<br />CONTACT ME<br />Let’sconnect!<br />linkedin.com/in/michaelrihani<br />facebook.com/michaelrihani<br />twitter.com/michaelrihani<br />City:<br />Reston, VA<br />E-mail:<br />mrihani32@gmail.com<br />quora.com/michael-rihani<br />gplus.to/michaelrihani<br />michaelrihani.com<br />#BuzzUrBiz<br />25<br />of<br />25<br />
  74. 74. THANK YOU!<br />DOWNLOAD PRESENTATION<br />slideshare.net/michaelrihani<br />#BuzzUrBiz<br />
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