SEO Decoded - Buzz Your Biz
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SEO Decoded - Buzz Your Biz

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Learn SEO, apply SEO, profit.

Learn SEO, apply SEO, profit.
Presented by Michael Rihani @ Buzz Your Biz (8/2011)

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SEO Decoded - Buzz Your Biz SEO Decoded - Buzz Your Biz Presentation Transcript

  • LEARN SEO.
    APPLY SEO.
    PROFIT.
    Customers are searching for what you offer.
    Help them find your business, products, and services.
    DOWNLOAD PRESENTATION
    slideshare.net/michaelrihani
    #BuzzUrBiz
  • www.MichaelRihani.com
    A LITTLE BIT
    ABOUT ME
    Born an entrepreneur
    Sold Dad my hand drawn art work for $1.50
    Age 5
    Noticed Dad liked chocolate. I opened a chocolate store.
    Age 6
    Noticed brothers collecting football cards. I opened a card store.
    Age 7
    Ran a neighborhood lawn mowing business.
    Age 10
    I opened my own eBay store and sold over 400 products.
    Age 12
    iBHackers.com (acquired by Geeklayer, Inc.)
    Age 13
    WebBrainiacs Web Design, LLC
    Age 14
    Koofers, Inc.
    Age 20
    Direct Directories, LLC
    Age 23
    #BuzzUrBiz
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  • www.MichaelRihani.com
    WHAT IS
    SEO?
    Search Engine Optimization (SEO)
    is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results
    #BuzzUrBiz
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  • www.MichaelRihani.com
    PAID VS.
    ORGANIC
    Paid
    Organic
    #BuzzUrBiz
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  • www.MichaelRihani.com
    PAID VS.
    ORGANIC
    10% of Clicks
    90% of Clicks
    #BuzzUrBiz
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  • www.MichaelRihani.com
    SEARCH ENGINE
    MARKET SHARE
    There were 16.7 billion searches in June 2011
    #BuzzUrBiz
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  • www.MichaelRihani.com
    YOUR BUSINESS
    STORE FRONT
    THE OLD
    THE NEW
    #BuzzUrBiz
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  • www.MichaelRihani.com
    YOUR BUSINESS
    LOCATION, LOCATION, LOCATION!
    THE OLD
    THE NEW
    #1 Bolt
    #5 Amazon
    #BuzzUrBiz
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  • www.MichaelRihani.com
    UNDERSTANDING
    CONSUMERS’ BEHAVIOR
    EYE-TRACKING
    CLICKS
    #BuzzUrBiz
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  • www.MichaelRihani.com
    LOCATION
    EXAMPLES
    • MySpaceSupport.com ($200k/month)
    • MapQuest vs. Google Maps
    • Toys“R”Usbuys Toys.com for $5.1MM
    #BuzzUrBiz
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  • www.MichaelRihani.com
    YOU WILL NEED
    GOOGLE ANALYTICS
    Measure today and analyze as you optimize
    • Visitor details
    • Search traffic
    • Keywords
    • Content performance
    • Time on site
    • Bounce rates
    • Conversions
    • and much more…
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  • www.MichaelRihani.com
    THE FOUR
    SEO FACTORS
    On-Page Optimization
    Raw Link Juice
    Anchor Text Weight
    Domain Authority
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  • #1 ON-PAGE
    OPTIMIZATION
    You have full control over these factors
    • Title tag
    • Meta description
    • H1, H2, & H3 headers
    • Image filenames
    • Image ALT tags
    • Keywords throughout
    • Page URL name
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  • www.MichaelRihani.com
    #2 RAW
    LINK JUICE
    Also referred to as having “backlinks”
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    #3 ANCHOR
    TEXT WEIGHT
    George W. Bush “Google Bomb”
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  • www.MichaelRihani.com
    #4 DOMAIN
    AUTHORITY
    Backlinks from .edu and .gov sites are good to have
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  • www.MichaelRihani.com
    GOOGLE
    YESTERDAY
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  • www.MichaelRihani.com
    GOOGLE
    TODAY
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  • www.MichaelRihani.com
    GOOGLE
    TOMORROW
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  • www.MichaelRihani.com
    TAKE ADVANTAGE
    OF NEW OPPORUNITIES
    #BuzzUrBiz
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  • www.MichaelRihani.com
    FREE SEO
    TOOLS
    Measure today and analyze as you optimize
    Keyword Tools
    • Google AdWords keyword tool
    • HubSpot’sKeywordGrader
    • WordTracker (advanced)
    Link Research Tools
    • Google & Yahoo’s Site Explorer
    • SEObook’s SEO Toolbar
    • OpenSiteExplorer.org
    • www.Popuri.us
    Reference
    • SEOmoz
    • SEObook
    • SEMrus
    • WebSite Grader
    #BuzzUrBiz
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  • www.MichaelRihani.com
    BEGINNER'S SEO
    CHECKLIST – PART 1
    Action items!
    • Setup Google Analytics
    • Let run for two weeks before doing any SEO
    • Create a Facebook Fan Page & Place (and link back to your site!)
    • Create a Twitter (and link back to your site!)
    • Create a Wikipedia page (and link back to your site!)
    • Create a company blog
    • Add your physical business location to Google Maps through Google Places
    • Add company address and phone number to site’s template (footer most likely)
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  • www.MichaelRihani.com
    BEGINNER'S SEO
    CHECKLIST – PART 2
    Action items!
    • Write down your goal
    • Primary goal should be accomplishable from the homepage
    • Research keywords and keyphrases (multi-word phrases)
    • Use thesaurus to find similar words & phrases
    • Try to get the links your competition already has gotten
    • Add your business to business directories such as:
    • DMOZ
    • Yahoo
    • Add your website to industry specific directories
    #BuzzUrBiz
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  • www.MichaelRihani.com
    BEGINNER'S SEO
    CHECKLIST – PART 3
    Action items!
    • Look at your HTML code and optimize all of the SEO related tags
    • Title Tags
    • Meta Description
    • URLs
    • Anchor Text
    • HTML structure (H1, H2)
    • Keyword usage sitewide
    • On relevant images include keywords in ALT and TITLE tags and in filenames
    • Optimize URL architecture www.website.com/birds/eagle instead of www.website.com/allanimals/?type=bird&species=eagle)
    • Avoid dynamic URLs that contain ?, &, $, =, +, and % characters, cgi-bin, session IDs, or cookies
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  • www.MichaelRihani.com
    EMBRACE ALL
    INBOUND MARKETING
    AKA all the “free” traffic sources
    News/Media/PR
    SEO
    Email
    Research/White Papers
    Blogs + Blogging
    Infographics
    Comment Marketing
    INBOUND MARKETING
    Social Networks
    Online Video
    Webinars
    Forums
    Document Sharing
    Word of Mouth
    Social Bookmarking
    Direct/Referring Links
    Podcasting
    #BuzzUrBiz
    Type-In Traffic
    Q+A Sites
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  • www.MichaelRihani.com
    GET IN TOUCH
    CONTACT ME
    Let’sconnect!
    linkedin.com/in/michaelrihani
    facebook.com/michaelrihani
    twitter.com/michaelrihani
    City:
    Reston, VA
    E-mail:
    mrihani32@gmail.com
    quora.com/michael-rihani
    gplus.to/michaelrihani
    michaelrihani.com
    #BuzzUrBiz
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  • THANK YOU!
    DOWNLOAD PRESENTATION
    slideshare.net/michaelrihani
    #BuzzUrBiz