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New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
New East Region Platinum Pp 1 09 09
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New East Region Platinum Pp 1 09 09

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See a powerpoint of the OneCommand Solution.

See a powerpoint of the OneCommand Solution.

Published in: Business, Technology
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  • Transcript

    • 1. +Drive More Traffic + Lower Marketing Expense +
    • 2. Who is One Command … <ul><ul><li>Founded in 2001 and Managed by Automotive Professionals </li></ul></ul><ul><ul><li>Fully staffed offices on The East Coast and West Coast </li></ul></ul><ul><ul><li>Over 2,000 Automotive Customers – Adding nearly 75 New Dealerships a Month </li></ul></ul><ul><ul><li>80+ Field Professionals and 70+ internal support reps </li></ul></ul><ul><ul><li>Current Relationships with Toyota Signature, Chrysler, American Honda, Hyundai, KIA, GM, Scion, Suzuki, Mitsubishi, Penske Automotive, NAMAD, Asbury, DCH Auto Group and Hendrick Auto Group. </li></ul></ul>
    • 3. Marketing is Changing Television TIVO / DVR Print Circulation declining Radio Sirius Radio / XM Bulk Mail Response declining Broadcast Marketing Voice Over 20 Million Mo. Text 13 Billion Mo. Targeted Mail Good Response rates Email 1.5 Billion per day 1-to-1 Marketing
    • 4. Relationship Management Lifecycle Every Communication can be customized to use Voice Of Authority Calls, Email, Direct Mail, or Text Showroom Prospect Internet Lead Call Capture / Call Return New Owner Welcome Sales to Service Hand-Off Live Chat Happy Birthday Vehicle In Demand Community Support Lost Souls Lease Maturing Happy Anniversary Email Appends Pre-Appointment Reminder Call + + Multi Channel Service Reminders CSI After Every Service Visit Declined Service Communications Recall Notification Body Shop Follow up + + Multi Channel Past Due Reminders
    • 5. Voice of Authority Calls <ul><ul><li>Sincere / Urgent / Believable / Personal </li></ul></ul><ul><ul><li>Customers contacted between 10:00AM and 5:00PM local time. </li></ul></ul><ul><ul><li>“ Press 1” option for live calls. </li></ul></ul><ul><ul><li>Caller ID shows dealerships number. </li></ul></ul>
    • 6. Email Append Process >Dealer Records Matched Against 165 Million Email Records >Permission Based E-mail Addresses >15 to 25% “Usable” Match Rates 80% Deliverability Rate Drive Down Marketing Expense Benefits >Unlimited Email Campaigns >20% - 25% Response Rate >Increased Email Marketing Just Choose Your Template and GO!
    • 7. Text Notifications! ABC. Ford– Just a reminder that you have a scheduled service appointment tomorrow.
    • 8. … . As one of our most valued customers we have set-up a Free Personalized Webpage for you. To access…. Visit www.idriveonline.com … Letter Customization Conquest Mailers Coupons Specific to Customer Segment and Major vs. Minor Services
    • 9. Process Applied to the Data
    • 10. Data Segmentation
    • 11. Report on 30 Day Response From the Date of the Call Only!
    • 12. Case Study – Multi Channel Communications The average response rate increased 51% by using multi-channel marketing versus any single communication method. Single Communication versus Multi Channel The Need for ONE Provider
    • 13. Live Chat
    • 14. Lindsay Leugers is available to answer your questions now! Increase Web Leads 25% Marvin North Bros. Ford: Thank you for choosing our dealership. How can I be of assistance? Instant Automated Response
    • 15. CallCapture/Call Return
    • 16. Call Details: Date, Time, Caller ID, Audio Recording Automatically Receive Your Favorite Reports Daily, Weekly, Monthly, Etc.
    • 17. Cut Advertising Costs by tracking activity from each of your Advertising Sources!
    • 18. Calls Automatically Mapped, “Click” to Listen Click to get details and listen to recording of call
    • 19. Know which Salespeople are handling your calls
    • 20. Call Return + Automatic – 2 Hours after the inbound call + Check to make sure calls were handled properly using a Voice of Authority!
    • 21. Mobile Marketing Text: ChrisB to 48696 Fred’s AutoMart Make the deal u want. Show this msg. Get back $250!
    • 22. The World is Going Mobile – SMS (Text) <ul><li>SMS Usage has Almost Doubled 1 </li></ul><ul><li>189 Billion SMS in 2007 </li></ul><ul><li>301 Billion SMS in 2008 </li></ul><ul><li>SMS Is not Just for Teens (use 2 ) </li></ul><ul><ul><li>18-29 - 85% </li></ul></ul><ul><ul><li>30-49 - 65% </li></ul></ul><ul><ul><li>50-64 - 38% </li></ul></ul><ul><ul><li>Fastest Growing segment of daily use is among 25-54 </li></ul></ul>1. 2008 Gartner Group, Dec. 2007 2. Pew Internet & American Life, Dec. 2007 3. InsightE xpress, Sep. 2007 4. ITU, 2007, 2008
    • 23. How It Works <ul><li>Add Mobile Calls-to-Action to advertising using personalized Go -Codes™, VIN’s, Stock Numbers, keywords </li></ul><ul><li>Buyers See It and “Text It” </li></ul>SMS Text To: 48696 Message: ONEAUTO
    • 24. <ul><li>Custom Mobile Web sites with SMS CTA’s (Go Code™) </li></ul><ul><li>Inventory-2-Mobile Solution </li></ul><ul><li>Custom mobile landing pages with dedicated keywords </li></ul><ul><li>Measure ROI of traditional advertising </li></ul><ul><li>Mobile bridges the gap between online and offline adding value both ways </li></ul><ul><li>Real-time notification to both Buyers & Sellers </li></ul>
    • 25. Placement - Print and Classifieds
    • 26. View Advertised Vehicles By Stock Number
    • 27. View Entire Inventory – Integrated with your DMS!
    • 28. Placement - Web 8185551212 2008 Cadillac CTS $32,995 11475mi GO: http://gumiyo.com/k/5xlY64 W: 8185551212 CALL U NOW? Reply Y STOP to cancel, HELP for help, othr chrgs may apply
    • 29. Personal Web Pages From your Dealership for your Customers www.idriveonline.com
    • 30. Test E-mail Address Captured Personal Web Pages Personalized for your customer Branded to the dealership
    • 31. Consumer can Add Services
    • 32.  
    • 33.  
    • 34. Appointment Details
    • 35. Automated Text Notifications! ABC. Ford- The work on your vehicle has been completed and is ready for pick up.
    • 36. Relationship Management Lifecycle One Provider… One Invoice… One Point of Contact… One Command Showroom Prospect Internet Lead Call Capture New Owner Welcome Sales to Service Hand-Off Live Chat Happy Birthday Vehicle In Demand Holiday Sales Event Lost Souls Lease Maturing Happy Anniversary Email Appends Pre-Appointment Reminder Call + + Multi Channel Service Reminders CSI After Every Service Visit Declined Service Communications Recall Notification Special Order Parts + + Multi Channel Past Due Reminders
    • 37. No Risk Offer <ul><li>We Guarantee Results </li></ul><ul><li>Earn $25,000 Incremental Revenue in 90 Days or Get Your Money Back! </li></ul>
    • 38. Questions?
    • 39. Platinum Pricing Set up Monthly $995 $3395 + Mail

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