1. +Drive More Traffic + Lower Marketing Expense +
2. Who is One Command … <ul><ul><li>Founded in 2001 and Managed by Automotive Professionals </li></ul></ul><ul><ul><li>Fully staffed offices on The East Coast and West Coast </li></ul></ul><ul><ul><li>Over 2,000 Automotive Customers – Adding nearly 75 New Dealerships a Month </li></ul></ul><ul><ul><li>80+ Field Professionals and 70+ internal support reps </li></ul></ul><ul><ul><li>Current Relationships with Toyota Signature, Chrysler, American Honda, Hyundai, KIA, GM, Scion, Suzuki, Mitsubishi, Penske Automotive, NAMAD, Asbury, DCH Auto Group and Hendrick Auto Group. </li></ul></ul>
3. Marketing is Changing Television TIVO / DVR Print Circulation declining Radio Sirius Radio / XM Bulk Mail Response declining Broadcast Marketing Voice Over 20 Million Mo. Text 13 Billion Mo. Targeted Mail Good Response rates Email 1.5 Billion per day 1-to-1 Marketing
4. Relationship Management Lifecycle Every Communication can be customized to use Voice Of Authority Calls, Email, Direct Mail, or Text Showroom Prospect Internet Lead Call Capture / Call Return New Owner Welcome Sales to Service Hand-Off Live Chat Happy Birthday Vehicle In Demand Community Support Lost Souls Lease Maturing Happy Anniversary Email Appends Pre-Appointment Reminder Call + + Multi Channel Service Reminders CSI After Every Service Visit Declined Service Communications Recall Notification Body Shop Follow up + + Multi Channel Past Due Reminders
5. Voice of Authority Calls <ul><ul><li>Sincere / Urgent / Believable / Personal </li></ul></ul><ul><ul><li>Customers contacted between 10:00AM and 5:00PM local time. </li></ul></ul><ul><ul><li>“ Press 1” option for live calls. </li></ul></ul><ul><ul><li>Caller ID shows dealerships number. </li></ul></ul>
6. Email Append Process >Dealer Records Matched Against 165 Million Email Records >Permission Based E-mail Addresses >15 to 25% “Usable” Match Rates 80% Deliverability Rate Drive Down Marketing Expense Benefits >Unlimited Email Campaigns >20% - 25% Response Rate >Increased Email Marketing Just Choose Your Template and GO!
7. Text Notifications! ABC. Ford– Just a reminder that you have a scheduled service appointment tomorrow.
8. … . As one of our most valued customers we have set-up a Free Personalized Webpage for you. To access…. Visit www.idriveonline.com … Letter Customization Conquest Mailers Coupons Specific to Customer Segment and Major vs. Minor Services
9. Process Applied to the Data
10. Data Segmentation
11. Report on 30 Day Response From the Date of the Call Only!
12. Case Study – Multi Channel Communications The average response rate increased 51% by using multi-channel marketing versus any single communication method. Single Communication versus Multi Channel The Need for ONE Provider
13. Live Chat
14. Lindsay Leugers is available to answer your questions now! Increase Web Leads 25% Marvin North Bros. Ford: Thank you for choosing our dealership. How can I be of assistance? Instant Automated Response
15. CallCapture/Call Return
16. Call Details: Date, Time, Caller ID, Audio Recording Automatically Receive Your Favorite Reports Daily, Weekly, Monthly, Etc.
17. Cut Advertising Costs by tracking activity from each of your Advertising Sources!
18. Calls Automatically Mapped, “Click” to Listen Click to get details and listen to recording of call
19. Know which Salespeople are handling your calls
20. Call Return + Automatic – 2 Hours after the inbound call + Check to make sure calls were handled properly using a Voice of Authority!
21. Mobile Marketing Text: ChrisB to 48696 Fred’s AutoMart Make the deal u want. Show this msg. Get back $250!
22. The World is Going Mobile – SMS (Text) <ul><li>SMS Usage has Almost Doubled 1 </li></ul><ul><li>189 Billion SMS in 2007 </li></ul><ul><li>301 Billion SMS in 2008 </li></ul><ul><li>SMS Is not Just for Teens (use 2 ) </li></ul><ul><ul><li>18-29 - 85% </li></ul></ul><ul><ul><li>30-49 - 65% </li></ul></ul><ul><ul><li>50-64 - 38% </li></ul></ul><ul><ul><li>Fastest Growing segment of daily use is among 25-54 </li></ul></ul>1. 2008 Gartner Group, Dec. 2007 2. Pew Internet & American Life, Dec. 2007 3. InsightE xpress, Sep. 2007 4. ITU, 2007, 2008
23. How It Works <ul><li>Add Mobile Calls-to-Action to advertising using personalized Go -Codes™, VIN’s, Stock Numbers, keywords </li></ul><ul><li>Buyers See It and “Text It” </li></ul>SMS Text To: 48696 Message: ONEAUTO
24. <ul><li>Custom Mobile Web sites with SMS CTA’s (Go Code™) </li></ul><ul><li>Inventory-2-Mobile Solution </li></ul><ul><li>Custom mobile landing pages with dedicated keywords </li></ul><ul><li>Measure ROI of traditional advertising </li></ul><ul><li>Mobile bridges the gap between online and offline adding value both ways </li></ul><ul><li>Real-time notification to both Buyers & Sellers </li></ul>
25. Placement - Print and Classifieds
26. View Advertised Vehicles By Stock Number
27. View Entire Inventory – Integrated with your DMS!
28. Placement - Web 8185551212 2008 Cadillac CTS $32,995 11475mi GO: http://gumiyo.com/k/5xlY64 W: 8185551212 CALL U NOW? Reply Y STOP to cancel, HELP for help, othr chrgs may apply
29. Personal Web Pages From your Dealership for your Customers www.idriveonline.com
30. Test E-mail Address Captured Personal Web Pages Personalized for your customer Branded to the dealership
31. Consumer can Add Services
34. Appointment Details
35. Automated Text Notifications! ABC. Ford- The work on your vehicle has been completed and is ready for pick up.
36. Relationship Management Lifecycle One Provider… One Invoice… One Point of Contact… One Command Showroom Prospect Internet Lead Call Capture New Owner Welcome Sales to Service Hand-Off Live Chat Happy Birthday Vehicle In Demand Holiday Sales Event Lost Souls Lease Maturing Happy Anniversary Email Appends Pre-Appointment Reminder Call + + Multi Channel Service Reminders CSI After Every Service Visit Declined Service Communications Recall Notification Special Order Parts + + Multi Channel Past Due Reminders
37. No Risk Offer <ul><li>We Guarantee Results </li></ul><ul><li>Earn $25,000 Incremental Revenue in 90 Days or Get Your Money Back! </li></ul>
39. Platinum Pricing Set up Monthly $995 $3395 + Mail