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Leveraging Cloud Technology to
Streamline your Content Strategy
Michael Meinhardt
Founder, Cloudwords
@m_meinhardt

@Cloud...
“Managing” Multilingual Content Today
Website
Vendor
Portal

Poor use of
people’s time

Slow localization
roll-outs

Marke...
Cloudwords – The Global Content Cloud
ANY COLLABORATION &
KNOWLEDGE SYSTEM,
ANY
MARKETIN
G
AUTOMATI
ON

ANY
CONTENT MGMT
S...
Deliver market
impact in weeks, not
months.

Increase engagement and capture
global revenue faster
with Cloudwords.

Exten...
5
Expanding value proposition
Music Discovery

STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd.

Media Engag...
When it comes to second screen,
have we been solving a problem

that doesn’t really exist?

8
9
“Simplicity is the ultimate sophistication.”
Leonardo da Vinci

STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainmen...
People of all ages
are using Shazam

13%

<18

19%

18-24

27%

19%

11%

25-34

35-44

45-54

10%

55-64

1%

65

*percen...
It’s not easy turning interest into action

STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd.

12
Engaging the Marketing Team:
You need the Data!
Results from our recent survey on
trends in the Localization Industry
Sept...
Who Responded?

@CloudwordsInc @LavaCon
@m_meinhardt
Content Strategy?

@CloudwordsInc @LavaCon
@m_meinhardt
Translation Memory?

@CloudwordsInc @LavaCon
@m_meinhardt
Translation Budgets?

@CloudwordsInc @LavaCon
@m_meinhardt
What type of content?

@CloudwordsInc @LavaCon
@m_meinhardt
How fast is fast?

@CloudwordsInc @LavaCon
@m_meinhardt
BIGGEST process challenges?

@CloudwordsInc @LavaCon
@m_meinhardt
Where is the content?

@CloudwordsInc @LavaCon
@m_meinhardt
Marketing Automation?

@CloudwordsInc @LavaCon
@m_meinhardt
Translation Technologies

@CloudwordsInc @LavaCon
@m_meinhardt
What Web CMS do you use?

@CloudwordsInc @LavaCon
@m_meinhardt
Summary
-

Anyone that creates content in your
company is your friend!

-

Massive opportunities to optimize your
multilin...
Thank you!

Michael Meinhardt
Founder, Cloudwords
@m_meinhardt

@CloudwordsInc @LavaCon
@m_meinhardt
LavaCon Portland 2013 - Cloudwords
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LavaCon Portland 2013 - Cloudwords

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This presentation was delivered on Tuesday, October 22nd in Portland at the LavaCon conference.

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  • Flattened graphic with characters
  • It all starts with music. A simple and highly effective technology that helped you to identify the music that was playing. You simply held you phone up and we texted you back.Then the iphone came along and we build the app for this new eco-system.We grew.We launched as the app store launched, across the world. We built the technology to work on BlackBerrys, Nokia’s, Windows and of course Android. We are today one of the top app downloads and two weeks ago at MWC announced the monumental milestone of 300 million users.
  • TALKING POINTS:…our users make up and power Shazam’s scale, here is a look at our demographics.
  • It’s not easy turning interest into action.[talk through the graphic, then say]Some just forget…Others try, but use a mobile browser and fat-finger their way to entering a URL or a keyword search, spending minutes, often pinching and zooming through non-mobile-optimized sites, and most don’t succeed.Those that give up are that much less likely to try again. Inertia… and friction. That’s what the industry is faced with. But, there is a better way…
  • Transcript of "LavaCon Portland 2013 - Cloudwords"

    1. 1. Leveraging Cloud Technology to Streamline your Content Strategy Michael Meinhardt Founder, Cloudwords @m_meinhardt @CloudwordsInc @LavaCon @m_meinhardt
    2. 2. “Managing” Multilingual Content Today Website Vendor Portal Poor use of people’s time Slow localization roll-outs Marketer Marketing Executive Email FTP EMEA Translator Collateral No visibility Marketer APAC Translator .XLS Marketer Mktg Automation Vendor Portal Reviewer High costs Inconsistent message across markets Americas Translator Reviewer @CloudwordsInc @LavaCon @m_meinhardt
    3. 3. Cloudwords – The Global Content Cloud ANY COLLABORATION & KNOWLEDGE SYSTEM, ANY MARKETIN G AUTOMATI ON ANY CONTENT MGMT SYSTEM ANY KNOWLEDG E BASE ANY WEBSITE CMS CLOUD-BASED ANY TRANING/ LEARNING SYSTEM CUSTOMER-CENTRIC LOCALIZATION PLATFORM WORKFLOW AUTOMATION & COLLABORATION ANALYTICS & REPORTING NEW TRANSLATION VENDORS FROM CLOUDWORDS MARKETPLACE TRANSLATION MEMORY HOSTED GLOSSARY & STYLEGUIDE ANY TRANSLATION SERVICES CURRENT & PREFERRED TRANSLATION VENDORS @CloudwordsInc @LavaCon @m_meinhardt
    4. 4. Deliver market impact in weeks, not months. Increase engagement and capture global revenue faster with Cloudwords. Extended market roll-outs create missed revenue, risk of competition sweeping in, and dilution of brand message across the globe. @CloudwordsInc @LavaCon @m_meinhardt
    5. 5. 5
    6. 6. Expanding value proposition Music Discovery STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. Media Engagement Music + TV
    7. 7. When it comes to second screen, have we been solving a problem that doesn’t really exist? 8
    8. 8. 9
    9. 9. “Simplicity is the ultimate sophistication.” Leonardo da Vinci STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 10
    10. 10. People of all ages are using Shazam 13% <18 19% 18-24 27% 19% 11% 25-34 35-44 45-54 10% 55-64 1% 65 *percentages reflect current Shazam users source: Nielsen/Flurry 2012 11
    11. 11. It’s not easy turning interest into action STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 12
    12. 12. Engaging the Marketing Team: You need the Data! Results from our recent survey on trends in the Localization Industry September 2013 @CloudwordsInc @LavaCon @m_meinhardt
    13. 13. Who Responded? @CloudwordsInc @LavaCon @m_meinhardt
    14. 14. Content Strategy? @CloudwordsInc @LavaCon @m_meinhardt
    15. 15. Translation Memory? @CloudwordsInc @LavaCon @m_meinhardt
    16. 16. Translation Budgets? @CloudwordsInc @LavaCon @m_meinhardt
    17. 17. What type of content? @CloudwordsInc @LavaCon @m_meinhardt
    18. 18. How fast is fast? @CloudwordsInc @LavaCon @m_meinhardt
    19. 19. BIGGEST process challenges? @CloudwordsInc @LavaCon @m_meinhardt
    20. 20. Where is the content? @CloudwordsInc @LavaCon @m_meinhardt
    21. 21. Marketing Automation? @CloudwordsInc @LavaCon @m_meinhardt
    22. 22. Translation Technologies @CloudwordsInc @LavaCon @m_meinhardt
    23. 23. What Web CMS do you use? @CloudwordsInc @LavaCon @m_meinhardt
    24. 24. Summary - Anyone that creates content in your company is your friend! - Massive opportunities to optimize your multilingual content business processes - When talking to Marketing, get familiar with their lingo! - Market share, revenue growth, customer success @CloudwordsInc @LavaCon @m_meinhardt
    25. 25. Thank you! Michael Meinhardt Founder, Cloudwords @m_meinhardt @CloudwordsInc @LavaCon @m_meinhardt
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