The Main Messages or Ideas behind the CampaignThe purpose of the RSPCA is to help all unwanted animals that mayhave a chance at getting another home with another family that wantsthem. So it’s almost like adopting however an animal, that would stilljoin your family. So the main message is to donate and help thesepoor, harmless and defensiveness animals to a clearer and brighterfuture also give the animals a home. The RSPCA want to persuade andinform the public to donate to the animals or adopt an animal to makea change for the better in their lives and yours.Its RSPCA’s vision towork for a world in which all humans respect and live in harmony withall other members of the animal kingdom.Who Does RSPCA Target As There Audience?The target audience could be teenagers, pensioners, children, familyor a named person, such as an MP. However families are the mostlyaimed target audience,as they are more likely to adopt a dog to jointhe family and more likely to give the dog a better life style. Althoughchildren stand out within the family target audience because they aremore attracted to dogs and find them cute, also treat them more as afriend by sharing their love and loyalty with the pet.
The Strategy of the CampaignThe Strategy used is to persuade their target audience through usingsympathy, being emotive and making the public feeling guilty for thepoor animals. This is used when they promote their campaign through;videos, posters and TV Adverts. This is effective and a strong strategyas it makes the audience feel affection, also has the audience on thefeet and show sympathy upon the harmless animals who deserve to beadopted.The Methods Used To Reach the Target AudienceThe Methods used to reach the target audience was to use persuasivetechniques against the public; sympathy, emotional language andemotional techniques. This is shown mostly through the images theyportray to the public in an emotional way, so the public showssympathy then towards the animal. It’s a clever technique to use if youthink about it so why not use that technique when I’m going to do mycampaign. The audience with the biggest hearts are children as theyshow sympathy towards everything they see cute so RSPCA has usedthis against their audience. This is so the younger generation then gotell their parents to adopt a poor, cute and attractive pet to give it abetter life.
The Success of the Campaign in Achieving Its AimsThere is nothing quite like the feeling we get from successfullyrehoming an animal.Especially when so many of the ones we see have been abandoned,abused or neglected. We carefully match each pet to the right newowner, so that each animal is a rehoming success.Its great to think we have helped make a difference to an animals life.Here are just some of our success stories.SophieSophie came into our care scarred by life. Already 10 years old Sophiewas desperate to find a loving home.BouncerBouncer was finding life in kennels extremely stressful and had alreadybeen through so much. Watch the amazing video of his recovery.SashaSmiley Sasha is a gorgeous two-year-old cross-breed girl who wasoverlooked because of her initial shyness.
TiggerTwo-year-old Tigger spent eight months in our care before finallyfinding his perfect match.DaisyDaisy came into our care as a very poorly kitten. Thanks to her fostercarer Daisy now has a loving permanent home.Max and PaddyMax and Paddy’s shyness and devotion to each other meant that thepair was being overlooked.Paulie
Older cat Paulie has finally found a comfy sofa to call his own - and anowner to go with it!Sid and TommoBrothers Sid and Tommo both have heart murmurs. After a year in ourcare we were able to find them a loving home together.RosieDiabetic seven-year-old Rosie came into our care via our Home for Lifeservice. We were delighted when she found a new loving home.TysonTyson, the 2 year old, Staffordshire bull terrier had been overlooked bypotential new owners.By Michael McCauley