How To Speak Geek - Michael Martin - SES New York
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How to Speak Geek - Working Collaboratively With Your IT Department to Achieve Business Goals from Search Engine Strategies SES New York on Thursday March 25th, 2010.

How to Speak Geek - Working Collaboratively With Your IT Department to Achieve Business Goals from Search Engine Strategies SES New York on Thursday March 25th, 2010.

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How To Speak Geek - Michael Martin - SES New York How To Speak Geek - Michael Martin - SES New York Presentation Transcript

  • Presented by Michael Martin PMP SEO Director of How to Speak Geek with Project Management
  • Copyright © 2010 Resource Nation All Rights Reserved.
    • What is Speaking Geek?
    • Why is Speaking Geek Important?
    • How best to understand IT
    • IT Translation with Project Management
    • IT Translation Tools of Project Management
    • Soft Geek Speak
    • Conclusion
    How to Speak Geek with Project Management Agenda
  • Copyright © 2010 Resource Nation All Rights Reserved. Geek speak is how the uninitiated refer to the jargon and special vocabulary used by those immersed in computers and other fields of information technology – or in this case, getting IT to buy in & execute with your online plans How to Speak Geek with Project Management What is Geek Speak? View slide
  • Copyright © 2010 Resource Nation All Rights Reserved.
    • End goal is communicating with IT to perform the tasks needed
    • The online strategy can then be detailed more tactically than just strategic
    • Allows you to better understand & define the online strategy
    • Knowing how to speak effectively to IT creates both respect & buy-in
    • Being able to walk the talk, by actually knowing how to code, shows empathy & goes even further toward buy in with your online plans
    • Don’t fake it!
    How to Speak Geek with Project Management Why is Speaking Geek Important? View slide
  • Copyright © 2010 Resource Nation All Rights Reserved. Get a Computer Engineering or Computer Science Degree Keep up to date with StackOverflow, DailyWTF, & TechCrunch Digest everything from Stephan Spencer Come to grips that IT generally values technology over people - especially in communication Proper project management both in planning & centralized online tools can provide this communication & offer the best Geek Speak “translation service”. How to Speak Geek with Project Management How Best to Understand IT
  • Copyright © 2010 Resource Nation All Rights Reserved.
    • Project Management is defined by the Project Management Institute (PMI) as the application of knowledge, skills, tools, and techniques to project activities to meet the project requirements
    • This is critically needed when translating online business needs to actual IT execution.
    • To solidify your understanding of this process PMI provides a Project Management Professional (PMP) certification similar to a CPA in accounting.
    • You don’t need a PMP to at least use available project management tools to facilitate & centralize communication
    How to Speak Geek with Project Management IT Translation by Project Management
  • Copyright © 2010 Resource Nation All Rights Reserved.
    • BaseCamp – Easy & economical
    • TeamWork – FREE plans & robust
    • Jira – Good self hosted & customizable option
    • Microsoft Project – Overly complicated & generally unnecessary for SEM
    • Centralizes communication, task management, file sharing, & tracking
    • To be even more quick reacting you can implement the Agile method of project management with its frequent scrums & sprints
    How to Speak Geek with Project Management IT Translation Tools of Project Management
  • Copyright © 2010 Resource Nation All Rights Reserved.
    • Project management tools facilitate electronic communication but there is a need for soft people skills to properly execute IT tasks.
    • Need buy in from the Executive level & clarity to what the end result they are looking for is before even creating an IT plan
    • Need to align your goals with that of management to get your tasks scheduled in a timely manner with those in IT
    • This will affirm to IT that it is a good use of their time for the company and provide real value from the “trenches”
    • Combining the above helps you properly align the company’s business goals with its IT resources
    • In the end make sure success is transparent & doled out generously to IT as this will make your Geek Speak sound even better
    How to Speak Geek with Project Management Soft Geek Speak
  • Copyright © 2010 Resource Nation All Rights Reserved. Thank You Michael Martin PMP SEO Director at Twitter: GoogleAndBlog http://www.ResourceNation.com/