SEO Design & Organic Site Structure - Michael Martin - PubCon Vegas

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2009 PubCon Las Vegas Seo Design & Organic Site Structure Panel Presentation by Michael Martin of Internet Marketing Inc.

2009 PubCon Las Vegas Seo Design & Organic Site Structure Panel Presentation by Michael Martin of Internet Marketing Inc.

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  • 1. Presented by Michael Martin of Setting Your SEO Foundation
  • 2. Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
    • Means resolving web content that has more than one possible UR L
    • YOU arbitrate to remove confusion from users and Search Engines
    • Purpose is not so much preventing duplicate pages but link dilution
    • Choose www or non-www and explicitly go with either
    • Resolve default and index pages to the end slash /
    • Have a uniform link reference internally and externally
    • Use 301 redirects as a backstop for improper link references
    • Can resolve in the .htaccess file on Apache or in IIS for Microsoft
    • Stephan Spencer of NetConcepts provides excellent .htaccess insights
    Setting Your SEO Foundation First Pillar – Canonicalization
  • 3. Copyright © 2009 Internet Marketing Inc. All Rights Reserved. Your site’s Ground Rules for the Search Engines Prevent discoverability of private pages or sections Reduce spam Reduce bandwidth Indentify Sitemap.XML location Setting Your SEO Foundation Second Pillar – Robots.txt
  • 4. Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
    • Google Webmaster Tools is a MUST to expand your insight & sync with Google
    • Bing Webmaster Center is growing in importance and use
    • Both provide crawl issues and resolutions
    • Both reveal better page strength indicators as well more accurate link data
    • Submission to Yahoo Site Explorer is really a secondary task
    Setting Your SEO Foundation Third Pillar – Webmaster Tools & Center
  • 5. Copyright © 2009 Internet Marketing Inc. All Rights Reserved. Setting Your SEO Foundation A Strong “C R We” Foundation C anonicalization R obots.txt WE bmaster Tools
  • 6. Copyright © 2009 Internet Marketing Inc. All Rights Reserved. Thank You Michael Martin SEO Director of Project Management at Twitter: GoogleAndBlog Android Blog: http://www.GoogleAndBlog/