SEO Design & Organic Site Structure - Michael Martin - PubCon Vegas

Presented by Michael Martin of Setting Your SEO Foundation

Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
Means resolving web content that has more than one possible UR L
YOU arbitrate to remove confusion from users and Search Engines
Purpose is not so much preventing duplicate pages but link dilution
Choose www or non-www and explicitly go with either
Resolve default and index pages to the end slash /
Have a uniform link reference internally and externally
Use 301 redirects as a backstop for improper link references
Can resolve in the .htaccess file on Apache or in IIS for Microsoft
Stephan Spencer of NetConcepts provides excellent .htaccess insights
Setting Your SEO Foundation First Pillar – Canonicalization

Copyright © 2009 Internet Marketing Inc. All Rights Reserved. Your site’s Ground Rules for the Search Engines Prevent discoverability of private pages or sections Reduce spam Reduce bandwidth Indentify Sitemap.XML location Setting Your SEO Foundation Second Pillar – Robots.txt

Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
Google Webmaster Tools is a MUST to expand your insight & sync with Google
Bing Webmaster Center is growing in importance and use
Both provide crawl issues and resolutions
Both reveal better page strength indicators as well more accurate link data
Submission to Yahoo Site Explorer is really a secondary task
Setting Your SEO Foundation Third Pillar – Webmaster Tools & Center

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SEO Design & Organic Site Structure - Michael Martin - PubCon Vegas

by Michael Martin on Nov 17, 2009

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SEO Design & Organic Site Structure - Michael Martin - PubCon Vegas — Presentation Transcript