Mobile SEO in 2013

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Mobile SEO in 2013 Presentation at SMX 2013 by Michael Martin PMP from Covario

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Mobile SEO in 2013

  1. 1. / COVARIO By: Michael Martin PMP, SEO Manager MOBILE SEO THE 2013 DIFFERENCE @mobile__martin (2 underscores) @covario
  2. 2. MOBILE SEARCH IS IT HAPPENING? @mobile__martin (2 underscores) @covario
  3. 3. THE MOBILE SEARCH EXPANSION Percentage of Internet Use Worldwide Percentage of Search 2013 Mobile Internet Use Should Approach 20% and Mobile Search 33% 1/3 of all Search Will be Mobile @mobile__martin (2 underscores) @covario
  4. 4. Localized Terms (pizza, gas, store, police, zoo, hospital, phone, etc.) THE MOBILE SEARCH RESULT DIFFERENCE 41.7% of results are the same on a desktop vs. mobile Generic Terms (laptop, servers, desktop, google, apple, windows, etc.) 26.5% of results are the same on a desktop vs. mobile 58.3%Variance in Results from Desktop vs. Mobile 73.5%Variance in Results from Desktop vs. Mobile @mobile__martin (2 underscores) @covario
  5. 5. WHAT IS MOBILE TO SEARCH Feature Phones Smartphones Tablets • Internet Enabled Non-WebKit Browser - WAP • Scroll Interface • 2 to 4 inch screen • Mobile Feature phone Bots Crawl • Includes Motorola RAZR and Pre BlackBerry OS6 Phones • Internet Enabled WebKit Browser • Touch Interface • 2 to 6 inch screen • Mobile Smartphone Bots Crawl • Includes Android Phones, iPhones, Windows Phones, and BlackBerry OS6+ Phones • Internet Enabled WebKit Browser • Touch Interface • 7 inch + screen • Standard Search Bots Crawl…for now • Includes iPads, BlackBerry PlayBook, Windows 8, and Android Tablets @mobile__martin (2 underscores) @covario
  6. 6. MOBILE SEARCH DIFFERENTIATORS Desktops TabletsSmartphonesFeature Phones • Title Tag • Linking • Content • URL Structure • Page Load Time • Location Data • Microdata • User Agent Detection • Mobile/Tablet CSS Rendering • Touch Friendly • Review Microdata • “Click” Touch to Call • Improved Location Data • Reduce Page Load ~ 30Kb • Mobile DocType • Mobile XML Sitemap • Location Microdata • Rel Alternate on Desktop • Scroll Friendly • Simple Text • Further Reduce Page Load ~10Kb • Phone Number Microdata • Rel Alternate on Desktop @mobile__martin (2 underscores) @covario
  7. 7. MOBILE STRATEGY EVOLUTION @mobile__martin (2 underscores) @covario
  8. 8. 8 / © 2013 Covario, Inc. All rights reserved. @mobile__martin (2 underscores) @covario

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