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Mobile SEO in 2013
Mobile SEO in 2013
Mobile SEO in 2013
Mobile SEO in 2013
Mobile SEO in 2013
Mobile SEO in 2013
Mobile SEO in 2013
Mobile SEO in 2013
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Mobile SEO in 2013

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Mobile SEO in 2013 Presentation at SMX 2013 by Michael Martin PMP from Covario

Mobile SEO in 2013 Presentation at SMX 2013 by Michael Martin PMP from Covario

Published in: Technology, Business
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  • 1. / COVARIO By: Michael Martin PMP, SEO Manager MOBILE SEO THE 2013 DIFFERENCE @mobile__martin (2 underscores) @covario
  • 2. MOBILE SEARCH IS IT HAPPENING? @mobile__martin (2 underscores) @covario
  • 3. THE MOBILE SEARCH EXPANSION Percentage of Internet Use Worldwide Percentage of Search 2013 Mobile Internet Use Should Approach 20% and Mobile Search 33% 1/3 of all Search Will be Mobile @mobile__martin (2 underscores) @covario
  • 4. Localized Terms (pizza, gas, store, police, zoo, hospital, phone, etc.) THE MOBILE SEARCH RESULT DIFFERENCE 41.7% of results are the same on a desktop vs. mobile Generic Terms (laptop, servers, desktop, google, apple, windows, etc.) 26.5% of results are the same on a desktop vs. mobile 58.3%Variance in Results from Desktop vs. Mobile 73.5%Variance in Results from Desktop vs. Mobile @mobile__martin (2 underscores) @covario
  • 5. WHAT IS MOBILE TO SEARCH Feature Phones Smartphones Tablets • Internet Enabled Non-WebKit Browser - WAP • Scroll Interface • 2 to 4 inch screen • Mobile Feature phone Bots Crawl • Includes Motorola RAZR and Pre BlackBerry OS6 Phones • Internet Enabled WebKit Browser • Touch Interface • 2 to 6 inch screen • Mobile Smartphone Bots Crawl • Includes Android Phones, iPhones, Windows Phones, and BlackBerry OS6+ Phones • Internet Enabled WebKit Browser • Touch Interface • 7 inch + screen • Standard Search Bots Crawl…for now • Includes iPads, BlackBerry PlayBook, Windows 8, and Android Tablets @mobile__martin (2 underscores) @covario
  • 6. MOBILE SEARCH DIFFERENTIATORS Desktops TabletsSmartphonesFeature Phones • Title Tag • Linking • Content • URL Structure • Page Load Time • Location Data • Microdata • User Agent Detection • Mobile/Tablet CSS Rendering • Touch Friendly • Review Microdata • “Click” Touch to Call • Improved Location Data • Reduce Page Load ~ 30Kb • Mobile DocType • Mobile XML Sitemap • Location Microdata • Rel Alternate on Desktop • Scroll Friendly • Simple Text • Further Reduce Page Load ~10Kb • Phone Number Microdata • Rel Alternate on Desktop @mobile__martin (2 underscores) @covario
  • 7. MOBILE STRATEGY EVOLUTION @mobile__martin (2 underscores) @covario
  • 8. 8 / © 2013 Covario, Inc. All rights reserved. @mobile__martin (2 underscores) @covario

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