Mobile Search Apps & Opportunities - Michael Martin - SMX East

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Mobile Search Apps & Opportunities from SMX East in New York City by Martin Michael of Internet Marketing Inc.

Mobile Search Apps & Opportunities from SMX East in New York City by Martin Michael of Internet Marketing Inc.

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  • 1. Presented by Michael Martin of The Growing Android Market
  • 2. Copyright © 2009 Internet Marketing Inc. All Rights Reserved. Android is a software stack for mobile devices that includes an operating system, middleware and key applications Android is Open & Freely distributed – NO licensing fees Can be programmed in Java AND C/C++ components Can be coded on Windows, Mac, & Linux Operating Systems Can run multiple applications & have onscreen widgets Can run FLASH videos on updated versions Had MMS & Digital Compass about a year before the iPhone Forthcoming Text to Speech recognition with translations 40+ different Android phones in the next 6 months globally The Growing Android Market What is Android & How is it Different?
  • 3. Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
    • New Android apps are accelerating by more than 50% Month Over Month vs iPhone’s 30%
    • Approximately 15,000 Apps in The Android Market plus other free “markets” – 64% FREE
    • By 2010 an Android phone will be on every US carrier and most globally
    • Over 20 Android phone manufacturers including HTC, LG, Motorola, LG, Samsung, & Sony
    • The Android Market goes better with Donut
    The Growing Android Market Why Should You Think About Android?
  • 4. Copyright © 2009 Internet Marketing Inc. All Rights Reserved. The Growing Android Market Android Donut – Release 1.6 – October 2009
  • 5. Copyright © 2009 Internet Marketing Inc. All Rights Reserved. One Time $25 Registration Fee to submit unlimited apps No Submission Process (reviewed only by user complaints – approximately 1%) 24 Hour Buy & Try Return Policy Donut puts The Android Market interface on par w the App Store Paid Apps put on the forefront & sectionalized Soon to add PayPal, Credit Card & direct carrier billing w Checkout Listed in order of User Ratings Users regulate apps NOT Apple AT&T Google Google Voice – “There’s an app for that… on other phones” Jeff Sharkey Google Android Engineer The Growing Android Market Benefits of The Android Market
  • 6. Copyright © 2009 Internet Marketing Inc. All Rights Reserved. The Growing Android Market Android Applications
  • 7. Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
    • 3 Tier Google Marketing Options for Android to Manufacturers & Carriers
    • Obligation Free Option
      • Free version of Android to be included with any applications except those from Google.
    • Distribution Option
      • Manufacturer signs a distribution agreement to include Google applications such YouTube, GMail, GTalk, etc.
    • Google Experience Option
      • Allowed to use the Google logo but the carrier can NOT censor any application in The Android Market
    • Google has only until recently enforced this on independent developers who provide Android MODS or modifications publicly which include Google applications.
    The Growing Android Market Google Marketing Tie-In to Android
  • 8. Copyright © 2009 Internet Marketing Inc. All Rights Reserved. FREE Cyanogen Michael Martin SEO Director of Project Management at Twitter: GoogleAndBlog Android Blog: http://www.GoogleAndBlog/