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Location Services - Michael Martin - SMX Advanced 2010
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Location Services - Michael Martin - SMX Advanced 2010

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Location Services panel at SMX Advanced 2010 from Michael Martin PMP of Mobile Martin.

Location Services panel at SMX Advanced 2010 from Michael Martin PMP of Mobile Martin.

Published in: Technology, Business

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  • 1. Presented by Michael Martin PMP of Finding Your Way with Location Services
  • 2. Finding Your Way with Location Services Location Services Copyright © 2010 Mobile Martin All Rights Reserved.
  • 3. Finding Your Way with Location Services Importance of Location Services Copyright © 2010 Mobile Martin All Rights Reserved. Nearly 50% of Online Search has a Location Intent Especially on Mobile Devices Location is at the Core when Search, Social Media & Mobile Marketing Converge
  • 4. Finding Your Way with Location Services SEO Options for Location Search Copyright © 2010 Mobile Martin All Rights Reserved. <div xmlns:v=&quot;http://rdf.data-vocabulary.org/#&quot; typeof=&quot;v:Person&quot;> <span property=&quot;v:name&quot;>Michael Martin</span> <span rel=&quot;v:address&quot;> <span typeof=&quot;v:Address&quot;> <span property=&quot;v:locality&quot;>San Diego</span> <span property=&quot;v:region&quot;>Ca</span> <span property=&quot;v:postal-code&quot;>92122</span> <span property=&quot;v:country-name&quot;>USA</span> </span> </span> <div rel=&quot;v:geo&quot;> <span typeof=&quot;v:Geo&quot;> <span property=&quot;v:latitude&quot; content=&quot;32.8675&quot; /></span> <span property=&quot;v:longitude&quot; content=&quot;-117.2215&quot; /></span> </span> </div> </div>
  • 5. Finding Your Way with Location Services How to Advertise on Location Services Copyright © 2010 Mobile Martin All Rights Reserved. Mobile Marketing Association Survey - 50% of Location Based Ads Resulted in Action Vs 37% for SMS & 28% for Mobile Web
  • 6. Finding Your Way with Location Services Location Service Marketing Copyright © 2010 Mobile Martin All Rights Reserved. Location-based applications provide for retailers a combination of information (deals & products nearby) & financial incentive (mobile coupons & vouchers) which can be compelling for consumers
  • 7. Finding Your Way with Location Services Location Service Marketing Case Study Copyright © 2010 Mobile Martin All Rights Reserved.
    • Gowalla dropped 250 virtual tickets within 75 miles of the Nets arena
    • Kicked off with a blog post, press release, Twitter & followed with engagement
    • 15.2% attended the game on a Monday for the NBA’s worst team & lowest attendance
    • 89.5% of the winners checked in at the game and were actively engaged
    • Winners brought family & friends as well paid for parking, concessions, & merchandise
    • Word of Mouth publicity & connections made before, during & after the event
  • 8. Finding Your Way with Location Services Major Brands Location Service Engagement Copyright © 2010 Mobile Martin All Rights Reserved. Location Service Marketing More About Rewarding Loyalty than Advertising
  • 9. Finding Your Way with Location Services Getting In Early Copyright © 2010 Mobile Martin All Rights Reserved.
  • 10. Thank You Michael Martin PMP of Twitter: GoogleAndBlog Mobile Marketing Site: http://www.MobileMartin.com/ Copyright © 2010 Mobile Martin All Rights Reserved.

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