Presented by Michael Martin of  Android Application & Marketing Opportunities
Copyright © 2010 Resource Nation All Rights Reserved. <ul><li>Why is Mobile Marketing Important in 2010 </li></ul><ul><li>...
Copyright © 2010 Resource Nation All Rights Reserved. <ul><li>The mobile phone is an extremely personal device. </li></ul>...
Copyright © 2010 Resource Nation All Rights Reserved. <ul><li>Mobile Marketing is now considered the 7th mass media channe...
Copyright © 2010 Resource Nation All Rights Reserved . Android is a software stack for mobile devices that includes an ope...
Copyright © 2010 Resource Nation All Rights Reserved . Android Applications & Marketing Opportunities Why  Should I as a M...
Copyright © 2010 Resource Nation All Rights Reserved. Android Applications & Marketing Opportunities Android Mindshare
Copyright © 2010 Resource Nation All Rights Reserved. Android Applications & Marketing Opportunities Android Buzz Social M...
Copyright © 2010 Resource Nation All Rights Reserved. Android Applications & Marketing Opportunities Android Purchasing Tr...
Copyright © 2010 Resource Nation All Rights Reserved. Android Applications & Marketing Opportunities Android Use Percentag...
Copyright © 2010 Resource Nation All Rights Reserved. <ul><li>Android Market has one time fee of $25 to submit as many app...
Copyright © 2010 Resource Nation All Rights Reserved. <ul><li>Mobile Video – downloaded & progressive </li></ul><ul><li>Mo...
Copyright © 2010 Resource Nation All Rights Reserved. Thank You Michael Martin SEO Director at  Twitter: GoogleAndBlog And...
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Android Mobile Search Apps & Opportunities - Michael Martin - SMX West

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SMX West Mobile Search Applications & Opportunities focusing on Android by Michael Martin

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Android Mobile Search Apps & Opportunities - Michael Martin - SMX West

  1. 1. Presented by Michael Martin of Android Application & Marketing Opportunities
  2. 2. Copyright © 2010 Resource Nation All Rights Reserved. <ul><li>Why is Mobile Marketing Important in 2010 </li></ul><ul><li>Current Business Use of Mobile Marketing </li></ul><ul><li>What is Android </li></ul><ul><li>Why Should I as a Marketer Care About Android? </li></ul><ul><li>Android Mindshare </li></ul><ul><li>Android Buzz </li></ul><ul><li>Android Purchasing Trend </li></ul><ul><li>Android Use </li></ul><ul><li>Android Application Marketing </li></ul><ul><li>Future Focus of Android Marketing Opportunities </li></ul>Android Applications & Marketing Opportunities Agenda
  3. 3. Copyright © 2010 Resource Nation All Rights Reserved. <ul><li>The mobile phone is an extremely personal device. </li></ul><ul><li>One mobile phone typically has one unique user making it a precisely targeted communication channel. </li></ul><ul><li>Mobile users are highly engaged with content which delivers excellent campaign effectiveness and response levels compared to other media. </li></ul><ul><li>Approximately 5 billion mobile phones which outnumbers TVs worldwide 3 to 1 and computers by almost 5 to 1 but only garners 1% of the current global advertising spend. </li></ul><ul><li>234 million mobile phone users in the US about 20% are smartphones totaling over 45 million almost double a year ago </li></ul><ul><li>Mobile becoming the true focus of marketing has been echoed of happening next year over the past decade, 2010 is next year. </li></ul>Android Applications & Marketing Opportunities Why is Mobile Marketing is Important in 2010?
  4. 4. Copyright © 2010 Resource Nation All Rights Reserved. <ul><li>Mobile Marketing is now considered the 7th mass media channel after print, recordings, cinema, radio, TV, & the Internet. </li></ul><ul><li>Click to call </li></ul><ul><li>Click to locate </li></ul><ul><li>Click to enter branded Mobile Web site </li></ul><ul><li>Click to order brochure </li></ul><ul><li>Click to enter competition </li></ul><ul><li>Click to receive email </li></ul><ul><li>Click to receive mobile coupon </li></ul><ul><li>Click to buy </li></ul><ul><li>Click to download content </li></ul><ul><li>Click to forward content </li></ul><ul><li>Click to video </li></ul><ul><li>Click to vote </li></ul>Android Applications & Marketing Opportunities Current Business Use of Mobile Marketing
  5. 5. Copyright © 2010 Resource Nation All Rights Reserved . Android is a software stack for mobile devices that includes an operating system, middleware and key applications Android is Open & Freely distributed – NO licensing fees No approval process for the Android Market as users determine which apps should be removed by a rating system – approximately 1% of apps reviewed. Can be coded on Windows, Mac, & Linux Operating Systems Can run multiple applications, Flash, onscreen widgets Full Speech to Text recognition, image recognition, & soon speech to speech translations Android Applications & Marketing Opportunities What is Android?
  6. 6. Copyright © 2010 Resource Nation All Rights Reserved . Android Applications & Marketing Opportunities Why Should I as a Marketer Care About Android? <ul><li>Approximately 50 Android phones available worldwide that will more than double by the end of 2010 – already selling 60,000 a day/22 million a year </li></ul><ul><li>Android phones as of this Spring will be available on ALL the major US mobile networks of AT&T, Verizon, Sprint & T-Mobile </li></ul><ul><li>Android demographic now closely aligns with those of the iPhone </li></ul><ul><li>Android users are more frequent users of applications than iPhone users </li></ul>
  7. 7. Copyright © 2010 Resource Nation All Rights Reserved. Android Applications & Marketing Opportunities Android Mindshare
  8. 8. Copyright © 2010 Resource Nation All Rights Reserved. Android Applications & Marketing Opportunities Android Buzz Social Media Buzz by Mobile OS in 2009 - Integrasco
  9. 9. Copyright © 2010 Resource Nation All Rights Reserved. Android Applications & Marketing Opportunities Android Purchasing Trend
  10. 10. Copyright © 2010 Resource Nation All Rights Reserved. Android Applications & Marketing Opportunities Android Use Percentage of smartphone requests by operating system - AdMob
  11. 11. Copyright © 2010 Resource Nation All Rights Reserved. <ul><li>Android Market has one time fee of $25 to submit as many apps as you want + Outside distribution means. </li></ul><ul><li>Free Market decides what stays not a Politburo. </li></ul><ul><li>Android developers easier to acquire & tools such as Appcelerator Titanium allow for cross mobile development comparable to Adobe Air. </li></ul><ul><li>Top grossing application trend is the freemium model grossing more with advertising than top selling paid apps. </li></ul><ul><li>Ad displays & calls to action should be integrated in ways that don’t compromise the nature, intent, performance & user experience of the original mobile application </li></ul><ul><li>Currently most effective means within Android applications is click to call as well blended advertising within games & mobile social media </li></ul>Android Applications & Marketing Opportunities Android Application Marketing
  12. 12. Copyright © 2010 Resource Nation All Rights Reserved. <ul><li>Mobile Video – downloaded & progressive </li></ul><ul><li>Mobile TV – broadcast & streaming </li></ul><ul><li>Location based Social Media </li></ul><ul><li>Location based Gaming </li></ul><ul><li>Augmented Reality – Layer </li></ul><ul><li>HTML5 </li></ul>Android Applications & Marketing Opportunities Future Focus on Android Marketing Opportunities
  13. 13. Copyright © 2010 Resource Nation All Rights Reserved. Thank You Michael Martin SEO Director at Twitter: GoogleAndBlog Android Blog: http://www.GoogleAndBlog/
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