Android Mobile Search Apps & Opportunities - Michael Martin - SMX West

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SMX West Mobile Search Applications & Opportunities focusing on Android by Michael Martin

SMX West Mobile Search Applications & Opportunities focusing on Android by Michael Martin

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  • 1. Presented by Michael Martin of Android Application & Marketing Opportunities
  • 2. Copyright © 2010 Resource Nation All Rights Reserved.
    • Why is Mobile Marketing Important in 2010
    • Current Business Use of Mobile Marketing
    • What is Android
    • Why Should I as a Marketer Care About Android?
    • Android Mindshare
    • Android Buzz
    • Android Purchasing Trend
    • Android Use
    • Android Application Marketing
    • Future Focus of Android Marketing Opportunities
    Android Applications & Marketing Opportunities Agenda
  • 3. Copyright © 2010 Resource Nation All Rights Reserved.
    • The mobile phone is an extremely personal device.
    • One mobile phone typically has one unique user making it a precisely targeted communication channel.
    • Mobile users are highly engaged with content which delivers excellent campaign effectiveness and response levels compared to other media.
    • Approximately 5 billion mobile phones which outnumbers TVs worldwide 3 to 1 and computers by almost 5 to 1 but only garners 1% of the current global advertising spend.
    • 234 million mobile phone users in the US about 20% are smartphones totaling over 45 million almost double a year ago
    • Mobile becoming the true focus of marketing has been echoed of happening next year over the past decade, 2010 is next year.
    Android Applications & Marketing Opportunities Why is Mobile Marketing is Important in 2010?
  • 4. Copyright © 2010 Resource Nation All Rights Reserved.
    • Mobile Marketing is now considered the 7th mass media channel after print, recordings, cinema, radio, TV, & the Internet.
    • Click to call
    • Click to locate
    • Click to enter branded Mobile Web site
    • Click to order brochure
    • Click to enter competition
    • Click to receive email
    • Click to receive mobile coupon
    • Click to buy
    • Click to download content
    • Click to forward content
    • Click to video
    • Click to vote
    Android Applications & Marketing Opportunities Current Business Use of Mobile Marketing
  • 5. Copyright © 2010 Resource Nation All Rights Reserved . Android is a software stack for mobile devices that includes an operating system, middleware and key applications Android is Open & Freely distributed – NO licensing fees No approval process for the Android Market as users determine which apps should be removed by a rating system – approximately 1% of apps reviewed. Can be coded on Windows, Mac, & Linux Operating Systems Can run multiple applications, Flash, onscreen widgets Full Speech to Text recognition, image recognition, & soon speech to speech translations Android Applications & Marketing Opportunities What is Android?
  • 6. Copyright © 2010 Resource Nation All Rights Reserved . Android Applications & Marketing Opportunities Why Should I as a Marketer Care About Android?
    • Approximately 50 Android phones available worldwide that will more than double by the end of 2010 – already selling 60,000 a day/22 million a year
    • Android phones as of this Spring will be available on ALL the major US mobile networks of AT&T, Verizon, Sprint & T-Mobile
    • Android demographic now closely aligns with those of the iPhone
    • Android users are more frequent users of applications than iPhone users
  • 7. Copyright © 2010 Resource Nation All Rights Reserved. Android Applications & Marketing Opportunities Android Mindshare
  • 8. Copyright © 2010 Resource Nation All Rights Reserved. Android Applications & Marketing Opportunities Android Buzz Social Media Buzz by Mobile OS in 2009 - Integrasco
  • 9. Copyright © 2010 Resource Nation All Rights Reserved. Android Applications & Marketing Opportunities Android Purchasing Trend
  • 10. Copyright © 2010 Resource Nation All Rights Reserved. Android Applications & Marketing Opportunities Android Use Percentage of smartphone requests by operating system - AdMob
  • 11. Copyright © 2010 Resource Nation All Rights Reserved.
    • Android Market has one time fee of $25 to submit as many apps as you want + Outside distribution means.
    • Free Market decides what stays not a Politburo.
    • Android developers easier to acquire & tools such as Appcelerator Titanium allow for cross mobile development comparable to Adobe Air.
    • Top grossing application trend is the freemium model grossing more with advertising than top selling paid apps.
    • Ad displays & calls to action should be integrated in ways that don’t compromise the nature, intent, performance & user experience of the original mobile application
    • Currently most effective means within Android applications is click to call as well blended advertising within games & mobile social media
    Android Applications & Marketing Opportunities Android Application Marketing
  • 12. Copyright © 2010 Resource Nation All Rights Reserved.
    • Mobile Video – downloaded & progressive
    • Mobile TV – broadcast & streaming
    • Location based Social Media
    • Location based Gaming
    • Augmented Reality – Layer
    • HTML5
    Android Applications & Marketing Opportunities Future Focus on Android Marketing Opportunities
  • 13. Copyright © 2010 Resource Nation All Rights Reserved. Thank You Michael Martin SEO Director at Twitter: GoogleAndBlog Android Blog: http://www.GoogleAndBlog/