Android Mobile Search Apps & Opportunities - Michael Martin - SMX West

Presented by Michael Martin of Android Application & Marketing Opportunities

Copyright © 2010 Resource Nation All Rights Reserved.
Why is Mobile Marketing Important in 2010
Current Business Use of Mobile Marketing
What is Android
Why Should I as a Marketer Care About Android?
Android Mindshare
Android Buzz
Android Purchasing Trend
Android Use
Android Application Marketing
Future Focus of Android Marketing Opportunities
Android Applications & Marketing Opportunities Agenda

The mobile phone is an extremely personal device.
One mobile phone typically has one unique user making it a precisely targeted communication channel.
Mobile users are highly engaged with content which delivers excellent campaign effectiveness and response levels compared to other media.
Approximately 5 billion mobile phones which outnumbers TVs worldwide 3 to 1 and computers by almost 5 to 1 but only garners 1% of the current global advertising spend.
234 million mobile phone users in the US about 20% are smartphones totaling over 45 million almost double a year ago
Mobile becoming the true focus of marketing has been echoed of happening next year over the past decade, 2010 is next year.
Android Applications & Marketing Opportunities Why is Mobile Marketing is Important in 2010?

Mobile Marketing is now considered the 7th mass media channel after print, recordings, cinema, radio, TV, & the Internet.
Click to call
Click to locate
Click to enter branded Mobile Web site
Click to order brochure
Click to enter competition
Click to receive email
Click to receive mobile coupon
Click to buy
Click to download content
Click to forward content
Click to video
Click to vote
Android Applications & Marketing Opportunities Current Business Use of Mobile Marketing

Copyright © 2010 Resource Nation All Rights Reserved . Android is a software stack for mobile devices that includes an operating system, middleware and key applications Android is Open & Freely distributed – NO licensing fees No approval process for the Android Market as users determine which apps should be removed by a rating system – approximately 1% of apps reviewed. Can be coded on Windows, Mac, & Linux Operating Systems Can run multiple applications, Flash, onscreen widgets Full Speech to Text recognition, image recognition, & soon speech to speech translations Android Applications & Marketing Opportunities What is Android?

Copyright © 2010 Resource Nation All Rights Reserved . Android Applications & Marketing Opportunities Why Should I as a Marketer Care About Android?
Approximately 50 Android phones available worldwide that will more than double by the end of 2010 – already selling 60,000 a day/22 million a year
Android phones as of this Spring will be available on ALL the major US mobile networks of AT&T, Verizon, Sprint & T-Mobile
Android demographic now closely aligns with those of the iPhone
Android users are more frequent users of applications than iPhone users

Android Market has one time fee of $25 to submit as many apps as you want + Outside distribution means.
Free Market decides what stays not a Politburo.
Android developers easier to acquire & tools such as Appcelerator Titanium allow for cross mobile development comparable to Adobe Air.
Top grossing application trend is the freemium model grossing more with advertising than top selling paid apps.
Ad displays & calls to action should be integrated in ways that don’t compromise the nature, intent, performance & user experience of the original mobile application
Currently most effective means within Android applications is click to call as well blended advertising within games & mobile social media
Android Applications & Marketing Opportunities Android Application Marketing

Mobile Video – downloaded & progressive
Mobile TV – broadcast & streaming
Location based Social Media
Location based Gaming
Augmented Reality – Layer
HTML5
Android Applications & Marketing Opportunities Future Focus on Android Marketing Opportunities

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http://www.googleandblog.com	25
http://www.slideshare.net	25
http://andgeeks.com	6
http://mobilemoo.com	3
http://www.hanrss.com	1
http://android.collected.info	1
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Android Mobile Search Apps & Opportunities - Michael Martin - SMX West

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