Android Affiliate Mobile Marketing - Michael Martin - Affiliate Summit East 2010

Affiliate Summit East 2010 Android Affiliate Mobile Marketing Michael Martin PMP Owner, Mobile Martin

Topics
Mobile’s Importance to Affiliates
Android’s Importance to Mobile & Search
Mobile Search Importance to Affiliates
Mobile SEO
Mobile User Behavior
Mobile Advertising Options
Other Affiliate Opportunities in Mobile

Why Mobile is Important to Affiliates
1st personal mass media of the 6 before it
(print, recordings, cinema, radio, TV, Internet)
Permanently carried & always on
Built-in payment mechanism
Provides real one-to-one marketing
Most accurate audience measurement
Allows augmented reality to be used in media
Mobile Web Will Overtake Desktop in 5 years – Morgan Stanley

Why is Android Important to Mobile & Affiliates?
Smartphones are used by approximately a quarter of the nearly 250 million mobile users in the US & will be over 50% by 2011 according to Nielson
Smartphones such as Blackberries advanced mobile email & the iPhone advanced applications while Android is advancing the mobile web
Google licenses Android essentially for free to a multitude of manufacturers in order to expand this mobile web & search market

Why Does Google care about the Mobile Web & Search?

Why Should Affiliates Care About Mobile Search?

How Does an Affiliate Get Ahead in Mobile Search? <div xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Person"> Michael Martin San Diego Ca 92122 USA <div rel="v:geo"> </div> </div>

What is a Mobile User Internet Behavior? According to Opera the bulk of mobile web usage is between 8pm & Midnight

What is Mobile User Purchasing Behavior?
Mobile users are more about finding than searching
Mobile users purchase based on location & impulse
Smartphone use is led by Males 24-35 making over $100K
Same demographic leads in mobile shopping & coupon use

Location-based services provide for retailers a combination of information (deals & products nearby) + financial incentive (mobile coupons & vouchers) which can be compelling for consumers

How Does an Affiliate Monetize Mobile Efforts? Mobile ads that offer a location generally see an average 8 percent increase in click-through rates over plain-vanilla mobile ads, and click-to-call mobile ads see a 6 percent increase in clicks according to Google

Other Mobile Affiliate Opportunities
Apps
App Directories
Augmented Reality Advertising & use for Real Estate
Click to Call – Pay per Call
Location Based Ads
Mobile Payment Services
Mobile Casino Games
Mobile Video
Mobile Web Directories
Near Field Communication (NFC) Services
Online to Offline Affiliate Marketing with Mobile Coupons

Thank You Michael Martin PMP Twitter: GoogleAndBlog Mobile Marketing Site: http://www.MobileMartin.com/

Android Affiliate Mobile Marketing - Michael Martin - Affiliate Summit East 2010

by Michael Martin on Aug 25, 2010

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