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Android Affiliate Mobile Marketing - Michael Martin - Affiliate Summit East 2010
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Android Affiliate Mobile Marketing - Michael Martin - Affiliate Summit East 2010


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Android Affiliate Mobile Marketing presentation by Michael Martin at Affiliate Summit East 2010 in New York City

Android Affiliate Mobile Marketing presentation by Michael Martin at Affiliate Summit East 2010 in New York City

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  • 1. Affiliate Summit East 2010 Android Affiliate Mobile Marketing Michael Martin PMP Owner, Mobile Martin
  • 2. Topics
    • Mobile’s Importance to Affiliates
    • Android’s Importance to Mobile & Search
    • Mobile Search Importance to Affiliates
    • Mobile SEO
    • Mobile User Behavior
    • Mobile Advertising Options
    • Other Affiliate Opportunities in Mobile
  • 3. Why Mobile is Important to Affiliates
    • 1st personal mass media of the 6 before it
    • (print, recordings, cinema, radio, TV, Internet)
    • Permanently carried & always on
    • Built-in payment mechanism
    • Provides real one-to-one marketing
    • Most accurate audience measurement
    • Allows augmented reality to be used in media
    • Mobile Web Will Overtake Desktop in 5 years – Morgan Stanley
  • 4.  
  • 5. Why is Android Important to Mobile & Affiliates?
    • Smartphones are used by approximately a quarter of the nearly 250 million mobile users in the US & will be over 50% by 2011 according to Nielson
    • Smartphones such as Blackberries advanced mobile email & the iPhone advanced applications while Android is advancing the mobile web
    • Google licenses Android essentially for free to a multitude of manufacturers in order to expand this mobile web & search market
  • 6. Why Does Google care about the Mobile Web & Search?
  • 7.  
  • 8. Why Should Affiliates Care About Mobile Search?
  • 9. How Does an Affiliate Get Ahead in Mobile Search? <div xmlns:v=&quot;; typeof=&quot;v:Person&quot;> <span property=&quot;v:name&quot;>Michael Martin</span> <span rel=&quot;v:address&quot;> <span typeof=&quot;v:Address&quot;> <span property=&quot;v:locality&quot;>San Diego</span> <span property=&quot;v:region&quot;>Ca</span> <span property=&quot;v:postal-code&quot;>92122</span> <span property=&quot;v:country-name&quot;>USA</span> </span> </span> <div rel=&quot;v:geo&quot;> <span typeof=&quot;v:Geo&quot;> <span property=&quot;v:latitude&quot; content=&quot;32.8675&quot; /></span> <span property=&quot;v:longitude&quot; content=&quot;-117.2215&quot; /></span> </span> </div> </div>
  • 10. What is a Mobile User Internet Behavior? According to Opera the bulk of mobile web usage is between 8pm & Midnight
  • 11. What is Mobile User Purchasing Behavior?
    • Mobile users are more about finding than searching
    • Mobile users purchase based on location & impulse
    • Smartphone use is led by Males 24-35 making over $100K
    • Same demographic leads in mobile shopping & coupon use
  • 12. Location-based services provide for retailers a combination of information (deals & products nearby) + financial incentive (mobile coupons & vouchers) which can be compelling for consumers
  • 13. How Does an Affiliate Monetize Mobile Efforts? Mobile ads that offer a location generally see an average 8 percent increase in click-through rates over plain-vanilla mobile ads, and click-to-call mobile ads see a 6 percent increase in clicks according to Google
  • 14. Other Mobile Affiliate Opportunities
    • Apps
    • App Directories
    • Augmented Reality Advertising & use for Real Estate
    • Click to Call – Pay per Call
    • Location Based Ads
    • Mobile Payment Services
    • Mobile Casino Games
    • Mobile Video
    • Mobile Web Directories
    • Near Field Communication (NFC) Services
    • Online to Offline Affiliate Marketing with Mobile Coupons
  • 15. Thank You Michael Martin PMP Twitter: GoogleAndBlog Mobile Marketing Site: