Business plancriticalinformationsurvey
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A business plan list of questions that need to be addressed in completing a comprehensive business plan. Free download of excel financial templates in financial section of presentation.

A business plan list of questions that need to be addressed in completing a comprehensive business plan. Free download of excel financial templates in financial section of presentation.

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Business plancriticalinformationsurvey Document Transcript

  • 1. Smart-Start tm Business Plan Critical Information Primer SMART-STARTtm Business Plan Critical Information Primer Smart-Starttm—It just makes smart business sense! Business Plan Critical Information PrimerCopyright M.B.A. Corporate Services Inc.Copyright will be diligently protected. Page 1 of 20
  • 2. Smart-Start tm Business Plan Critical Information Primer Business Plan Critical Information Primer The following represents the minimum level of information required as a basis for a supportable and useable business plan. It is important that the information be relevant, current, and that assumptions be kept to a minimum to reduce business risk and substantially increase the probability of business success. Each section is supported by a corresponding Smart Start TM primer to allow the business owner to understand what is required and where to access the required business information independently and efficiently. Upon submission of this complete primer, an M.B.A will review and analyze the information provided and determine missing/required elements. A detailed quotation will then be provided based on either a project or hourly basis. Section 1: Industry, Competition, and Marketing Required Information1. Type of business – retail, wholesale, manufacturing, service.2. Describe the business clearly. Is this a new business, a franchise or the purchase of an existing business?3. Indicate the actual or proposed geographic location(s) of the business.Copyright M.B.A. Corporate Services Inc.Copyright will be diligently protected. Page 2 of 20
  • 3. Smart-Start tm Business Plan Critical Information Primer4. Describe the products and/or services that offered by the business.5. What is the company’s mission statement?6. What is the company’s vision of the business in 3 to 5 years in relation to your industry, its size, and potential for growth?7. What are the key success factors on which success is contingent in this industry?Copyright M.B.A. Corporate Services Inc.Copyright will be diligently protected. Page 3 of 20
  • 4. Smart-Start tm Business Plan Critical Information Primer8. Provide a complete description of the product(s) service(s) including features and benefits to the business customer or customer segments.9. Many businesses have primary, secondary, and even tertiary products or services. Identify the products and/or services as primary, secondary or tertiary offerings or lines.Copyright M.B.A. Corporate Services Inc.Copyright will be diligently protected. Page 4 of 20
  • 5. Smart-Start tm Business Plan Critical Information Primer10.Describe the steps you have taken to research all the business’s market segments and competitors.11.Outline the immediate and long term outlook of the relevant industry or sub- industry, its size, and potential for growth12.Potential customers – what primary research (surveys and/or focus groups) have been completed and what were the results?13.Describe the overall business target market (geographically, demographically, product/ service usage, etc.).Copyright M.B.A. Corporate Services Inc.Copyright will be diligently protected. Page 5 of 20
  • 6. Smart-Start tm Business Plan Critical Information Primer14.Identify the business target market segments that have been short listed as potential customer groups. Be as specific as possible and list as many characteristics as you can (demographic, psychographic, sociographic) to describe these segments.15.How many customers are there in each of these groups and what features/benefits of the product services offered do they value the most (supportable by survey or third party research)?Copyright M.B.A. Corporate Services Inc.Copyright will be diligently protected. Page 6 of 20
  • 7. Smart-Start tm Business Plan Critical Information Primer16.Identify 3 direct and indirect competitors and provide key information in regard market share, price, benefits and features, marketing and sales strategies, operational strategies, and financial benchmarks as compared to your business.17.What are the proposed business’s competitive advantages?Copyright M.B.A. Corporate Services Inc.Copyright will be diligently protected. Page 7 of 20
  • 8. Smart-Start tm Business Plan Critical Information Primer18.What specifically distinguishes the business from the competition as it relates to marketing, sales, or operations?SWOT Analysis:List and evaluate the following attributes of the business inrelation to competition and as an industry.19.Strengths20.WeaknessesCopyright M.B.A. Corporate Services Inc.Copyright will be diligently protected. Page 8 of 20
  • 9. Smart-Start tm Business Plan Critical Information Primer21.Opportunities22.Threats23.Analysis and how you intend to deal with them (e.g. use strengths, fix weaknesses, seize opportunities, counter threats)Copyright M.B.A. Corporate Services Inc.Copyright will be diligently protected. Page 9 of 20
  • 10. Smart-Start tm Business Plan Critical Information Primer 24.What is the company’s unique positioning in the industry? 25.How will the company advertise and promote its product or services? 26.What advertising media and specific marketing strategies will the business undertake to support? Indicate the timing, intended outcome in regard to lead generation of this strategy and the cost(s) of the top 3 strategies contemplated by completing the chart below? Tracking of Advertising Advertising/Sales Method # 1:Time Intervals Month 1 Month 2 Month 3 Month 4 Month 5 Month 6Distribution/Circulation/CallsResponses/Leads GeneratedResulting Sales:Costs: Copyright M.B.A. Corporate Services Inc. Copyright will be diligently protected. Page 10 of 20
  • 11. Smart-Start tm Business Plan Critical Information Primer Tracking of Advertising Advertising/Sales Method # 2:Time Intervals Month 1 Month 2 Month 3 Month 4 Month 5 Month 6Distribution/Circulation/CallsResponses/Leads GeneratedResulting sales:Costs: Tracking of Advertising Advertising/Sales Method # 3:Time Intervals Month 1 Month 2 Month 3 Month 4 Month 5 Month 6Distribution/Circulation/CallsResponses/Leads GeneratedResulting sales:Costs: Copyright M.B.A. Corporate Services Inc. Copyright will be diligently protected. Page 11 of 20
  • 12. Smart-Start tm Business Plan Critical Information Primer Section 2: Operations Process, Resources, Legal and Risk Required Information27.Will the business be a sole proprietorship, a partnership, or will it be incorporated? If a partnership, describe the relationship, the reason for the partnership, and the ownership percentages.28.Describe any special licensing, laws, or regulations that affect your business and must be complied with. What industry organizations or associations should be joined?29.Indicate the major business risks and how will they will be mitigated and contained? What types of insurance will be required?Copyright M.B.A. Corporate Services Inc.Copyright will be diligently protected. Page 12 of 20
  • 13. Smart-Start tm Business Plan Critical Information Primer30.Describe in detail how the business products and services are fulfilled and delivered to customers? What distribution network is in place?31.Provide the production details or project tasks/steps. Indicate whether the process is automated or manual. Indicate steps in the production or service process that will be out sourced or subcontracted.Copyright M.B.A. Corporate Services Inc.Copyright will be diligently protected. Page 13 of 20
  • 14. Smart-Start tm Business Plan Critical Information Primer32.What strategic alliances have been or will be developed to virtually extend the business’s operations or fill in any operational gaps?33.Provide layout, location facilities, and capacity details of the business location, office location, including lease arrangements/cost details, etc.34.Provide a detailed list of all the businesses equipment requirements and leasehold improvements, both production and office.Copyright M.B.A. Corporate Services Inc.Copyright will be diligently protected. Page 14 of 20
  • 15. Smart-Start tm Business Plan Critical Information Primer35.Will the business need employees? What positions, when, how many, what skill sets, and at what salaries?36.List all required suppliers and/or contractors will be required for the business and what will they provide?37.Include a list of professionals required by the business (lawyer, accountant, trademark agent, graphic designer, web developer…)Copyright M.B.A. Corporate Services Inc.Copyright will be diligently protected. Page 15 of 20
  • 16. Smart-Start tm Business Plan Critical Information Primer38.Detail the business’s Critical Path/Implementation plan with start/finish dates, estimated total time/costs consumed and, anticipated results of actions for the first 12 months of the business.Copyright M.B.A. Corporate Services Inc.Copyright will be diligently protected. Page 16 of 20
  • 17. Smart-Start tm Business Plan Critical Information Primer 2009 Section 3: Financial Forecasts and Financial Benchmarks Required Information39. Provides list of all the fixed assets – equipment, furniture, vehicle, leasehold improvements, patents, trademarks, etc. required for the business and their related costs.40.Provide all sources of anticipated financing including equity contributions, asset financing including terms loans, mortgages, lease financing, factoring, etc.Copyright M.B.A. Corporate Services Inc.Copyright will be diligently protected. Page 17 of 20
  • 18. Smart-Start tm Business Plan Critical Information Primer 200941.How much working capital is required for the business? How many months of sales are covered by the working capital?42. Provide 5 Years of anticipated Sales Forecasts43. Provide 5 Years of anticipated Income Statement Forecasts44. Provide 5 Years of anticipated Cash Flow Forecasts45. Provide 5 Years of anticipated Balance Sheet Forecasts Addendum:46.Can you provide back up marketing materials or mock ups. Yes/No Of so describe.Copyright M.B.A. Corporate Services Inc.Copyright will be diligently protected. Page 18 of 20
  • 19. Smart-Start tm Business Plan Critical Information Primer 200948. Can you provide functional resumes for all management and key personnel? Yes/No. If so describe.49. What are the major assumptions underlying the business plan implementation.50.Can you provide articles or supporting research including market size, identified market trends, opportunities, barriers, etc? If so describe.Here’s the Smart Start TM link to help you fill in this information Congratulations!You have completed the Smart-Starttm Business Plan Critical InformationPrimer section of your business plan.Email the Primer to mailto:mbaplan@businessplansplus.com for a precisebusiness planquotation. Please allow for a 24 hour response time.Disclaimer: By virtue of using and/or completing and/or partially completing this primeryou agree to the following terms of use:DISCLAIMER OF ENDORSEMENT AND LIABILITYDISCLAIMER OF ENDORSEMENTCopyright M.B.A. Corporate Services Inc.Copyright will be diligently protected. Page 19 of 20
  • 20. Smart-Start tm Business Plan Critical Information Primer 2009Disclaimer: By virtue of using and/or completing and/or partially completing this primeryou agree to the following terms of use:DISCLAIMER OF ENDORSEMENT AND LIABILITYDISCLAIMER OF ENDORSEMENT Any reference obtained from this server to a specific commercial product,process, or service does not constitute or imply an endorsement by M.B.ACorporate Services Inc. operating under the name Business Plans Plus theproduct, process, or service, or its producer or provider. The views andopinions expressed in any referenced document do not necessarily state orreflect those of M.B.A Corporate Services Inc. (Business Plans Plus).DISCLAIMER OF LIABILITY: Neither M.B.A Corporate Services Inc (Business Plans Plus), nor any oftheir employees, makes any warranty, express or implied, includingwarranties of merchantability and fitness for a particular purpose, orassumes any legal liability for the accuracy, completeness, or usefulness ofany information from this server or the links to servers in this or otherpublications and/or web pages. Return to Beginning of PrimerCopyright M.B.A. Corporate Services Inc.Copyright will be diligently protected. Page 20 of 20