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Provoking
the medium for change




                                    Michael Lewkowitz, Founder, @igniter
  ChangeMediu...
Some big statements
“Twitter...
spells the end of
communications
 and start of an
   interaction
     society.”

            Om Malik April 14...
"They announced
 they were going
  to shut down
 their system for
maintenance, and
   we asked
 them not to.”
The Next Google
We’ve seen this before
Printing Press
Telegraph
Telephone
Radio
Internet
Web
This time is different
“I no longer
understand
   my own
  creation”
        ~ Tim Berners-Lee,
       Inventor of the Web
So what’s different?
Simple
Sponatneous
Public
Participatory
4B people connecting
                                                                   Web
   Many-Many




             ...
Anywhere
Everywhere
“Medium of the Movement”
Now for
some signs of...
Discovery
Journalism
Flash Mobilization
If most of this
 happened with
    less than
10 million users...
What
happens
 with...

 100
million
users?
or...

   1
Billion

users?
Problems
Disruptions
Incompatibility
Fractured Data
Our Solution
Research
Hacking
Network-Grade Infrastructure
Kick-ass Applications
ChangeMedium
events >> infrastructure + application




    A charitable initiative hosted at Tides Canada Foundation
ChangeMediumToronto
                      October 24th, 2009




Convening researchers + hackers in the medium for change
We are
a product of:

contributors
      +
contributions

   Join In
Michael Lewkowitz
michael@igniter.com | @igniter




                             ChangeMediumToronto - October 24th, 2009...
ChangeMedium - MEIC Presentation
ChangeMedium - MEIC Presentation
ChangeMedium - MEIC Presentation
ChangeMedium - MEIC Presentation
ChangeMedium - MEIC Presentation
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ChangeMedium - MEIC Presentation

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An overview of ChangeMedium and the ChangeMediumToronto pilot.

A charitable initiative provoking the medium for change.

Evemts >> infrastructure + applications

Published in: Technology, Business
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  • We’ve seen this before
  • As Om Malik observed:
    “Twitter is ... the start of an interaction society.”
  • And already it is becoming essential public infrastructure.
  • Already people are talking about it topping Google
  • We’ve seen this before
  • Printing press
  • Telegraph
  • Telephone
  • Radio
  • Internet
  • Web
  • This time is different
  • In July 2008 at a Nesta Web Science event Sir Tim Berners Lee, inventor of the web, said...

    “I no longer understand my own creation”

    He also implored the audience...

    “Ask not whether we're asking too much of the web, but whether we're asking too much of us”

    Indicating that what this is and where it’s going is about people.
  • This time is different
  • So simple that grandmas can use it.
  • Being sms compatible, it can be used anywhere, anytime from mobile phone
  • And being public
  • and 1 - 1
  • Which leads us to...
  • creating the most accessible, participatory, public medium in history.

    Public micro-messaging merges the extensible/emergent nature of the web with the 4B person reach of SMS.
  • anywhere...
  • and everywhere.
  • Which leads us to...
  • It also enables unprecedented reporting...
  • And finally we have unprecedented opportunities for flash mobilization like #hohoto where, in 18 days, over a dozen people came together over twitter to co-led the creation of a sold-out party to 600 people which raised $25,000 and 2t of food for the local foodbank.
  • So...
  • If most of this happened with less than 5million users...
  • If most of this happened with less than 5million users...
  • If most of this happened with less than 5million users...
  • And what happens when Twitter goes down - again - and again.
  • And what happens when there are more services that we want to use?
    How do we access all these public messages?
    How do we search for everything everyone is saying about the next major event?
  • So where do all those public messages sit?
    - in Twitter’s private servers
    And for how long?
    And what what if I want to use a different service like Identi.ca?
  • Researching what makes the medium work
  • And convening labs to experiment and evolve the medium for maximum public benefit.
  • Building a network-grade infrastructure
  • seeking seed funding and partnerships to scope and launch the initiative.
  • Transcript of "ChangeMedium - MEIC Presentation"

    1. 1. Provoking the medium for change Michael Lewkowitz, Founder, @igniter ChangeMedium - a charitable initiative provoking the medium for change
    2. 2. Some big statements
    3. 3. “Twitter... spells the end of communications and start of an interaction society.” Om Malik April 14th, 2009:
    4. 4. "They announced they were going to shut down their system for maintenance, and we asked them not to.”
    5. 5. The Next Google
    6. 6. We’ve seen this before
    7. 7. Printing Press
    8. 8. Telegraph
    9. 9. Telephone
    10. 10. Radio
    11. 11. Internet
    12. 12. Web
    13. 13. This time is different
    14. 14. “I no longer understand my own creation” ~ Tim Berners-Lee, Inventor of the Web
    15. 15. So what’s different?
    16. 16. Simple
    17. 17. Sponatneous
    18. 18. Public
    19. 19. Participatory
    20. 20. 4B people connecting Web Many-Many Public Micro-Messaging Radio TV E-mail SMS One-One Tel. REACH Restricted Emergent
    21. 21. Anywhere
    22. 22. Everywhere
    23. 23. “Medium of the Movement”
    24. 24. Now for some signs of...
    25. 25. Discovery
    26. 26. Journalism
    27. 27. Flash Mobilization
    28. 28. If most of this happened with less than 10 million users...
    29. 29. What happens with... 100 million users?
    30. 30. or... 1 Billion users?
    31. 31. Problems
    32. 32. Disruptions
    33. 33. Incompatibility
    34. 34. Fractured Data
    35. 35. Our Solution
    36. 36. Research
    37. 37. Hacking
    38. 38. Network-Grade Infrastructure
    39. 39. Kick-ass Applications
    40. 40. ChangeMedium events >> infrastructure + application A charitable initiative hosted at Tides Canada Foundation
    41. 41. ChangeMediumToronto October 24th, 2009 Convening researchers + hackers in the medium for change
    42. 42. We are a product of: contributors + contributions Join In
    43. 43. Michael Lewkowitz michael@igniter.com | @igniter ChangeMediumToronto - October 24th, 2009 ChangeMedium - a charitable initiative provoking the medium for change
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