Deep down, we all want a future where we are safe. Where
we have enough to eat. Where we belong. A future where
what we do is meaningful and makes the world better for
ourselves, for each other, and for the future. A future that’s
shared by all.
Through industry and information we’ve become powerful.
But somehow, that future is no nearer. Instead we’re ﬁnding
we’ve pushed our planet and society to the limit. We’re
ﬁnding our trajectory is unsustainable.
We are in a time of transition. Our future is shaped by what
we do next.
A growing movement of change is responding. It is easing
and accelerating our transition to a future we want. It comes
from people coming together to make the world better. In
little ways. In big ways. In many ways.
And now, more than ever, we see that in every way, this
movement is powered by the medium of change.
the medium of change
Data Interaction Infrastructure Devices
an emerging system of social technologies
that bring people together
more people ➜ making more change ➜ for a better future ➜ sooner
it’s changing us
•Now over 1.5 •Governor
People Coming Schwarzenegger
billion internet Together responded to
users + 4 billion
•45% of people in spontaneously, from
subscribers Medium •In the last 2 months
•By 2020 mobile will of
content was posted
be primary internet Change
on YouTube than
device disrupts changes the major networks
•If Facebook were a Systems Culture could have
country it would be of our and broadcast since ’48.
the 4th largest in
Society Mindset •Ambient intimacy?
From news to politics the medium is having profound implications. In the aftermath of the Iran
elections in 2009, the US State Department treated Twitter as an essential public service, asking
them to delay scheduled maintenance. Shortly after Time declared it the medium of the movement.
it’s changing change
from centralized to distributed from controlled to self-organized
Obama charity: water #hohoto Haiti Relief
my.barackobama.com enabling practical and spontaneous peer- enabled through sms and
enabled 2m participants creative fundraising and produced event in support common web services:
which led to: providing direct connection of Toronto’s Daily Bread • Wikipedia page created
• 35,000 volunteer groups to projects on the ground: Food Bank within seconds
• 70,000 fundraising pages • give up a birthday gift, • 18d from idea to event • Facebook served as
• $500m raised from 3m jump out of a plane - • no single leader information source
donors making 6.5m fundraising made easy • >dozen primary around missing people
donations • through Twestival 1,000 volunteers • RedCross SMS campaign
• 200,000 ofﬂine events volunteers and 10,000 • sold out 600+ attendance raised $7m within 24h
• 2b emails donors raised $250k • >$25k raised • Virtually every online
• 3m phone calls online in through 202 events • over 2t food donated service became donation
last 4 days globally on Feb 12, 2009 gateway.
from structured to emergent
“The Ushahidi Engine is a platform that allows anyone Through Twitter, people become aware of disasters and
to gather distributed data via SMS, email or web and events before the mainstream media or conventional
visualize it on a map or timeline. Our goal is to create channels can report it. For example, Twitter is able to
the simplest way of aggregating information from the identify earthquake activity before any other public
public for use in crisis response.” source. People are the very sensors of change.
what are we waiting for?
• let’s understand its potential
Research is valuable and necessary. It’s beginning to happen
but it can’t keep pace. How can we speed it up? How can we
weave it into what’s happening today?
• let’s build it better
The medium is being built around us right now. Built in the
private interest it’s not optimized for public beneﬁt. What
infrastructure, protocols, applications amplify its potential?
• let’s apply it more deeply
It’s changing us and changing change. But what does it mean
for speciﬁc communities and issues? How can we apply it to
most accelerate change case by case?
who’s working on it?
ChangeMedium facilitates initiatives among
researchers, developers, and change makers
to advance and apply
the medium of change.
change the future
makers Medium of Change
initiatives we want
better understanding, more people, a better future,
faster progress making more change sooner
what we’re up to
with Change Makers
Catalyzing application of the Medium for impact.
Partnering with foundations, ChangeMedium facilitates iterative advances in
understanding about the implications of the medium around speciﬁc impact
areas. By engaging stakeholders, researchers, and developers we also generate
speciﬁc, actionable opportunities to apply the medium for change in that area.
with Researchers with Developers
Journal of the Medium April 13th, San Francisco
Closing the gap between research and the Engaging developers in building and applying the
evolution of the Medium. Medium for change.
ChangeMedium is developing a peer- ChangeMedium is hosting an evening for
produced, open-access journal to surface developers to explore the latest advances in the
and showcase researchers and research medium of change and it’s application to make a
related to the Medium.The better we better future sooner. Scheduled for April 13th in
understand it, the better we can build and San Francisco it will coincide with Chirp, the
apply it for a better future, sooner. ﬁrst ofﬁcial Twitter developer conference.
what we’re seeking
• Core funding to scale impact
• 250k for core stafﬁng and initiative facilitation
• Charitable receipting available in the U.S. and Canada
• Initiative partners and participants
• Foundations in your impact area
• host interventions
join in interventions
• participate and publish in the Journal
• join in interventions
• participate in events
• help build the Journal
who we are
• Core Team • Development
Michael Lewkowitz (t | li) Peter Flaschner (t | li)
entrepreneur, igniter designer
Ryan Coleman (t | li) Joseph Dee (t | li)
entrepreneur, facilitator developer
• Steering Committee Dan Williams (t | li)
Duncan Holmes (t | bio)
President, ICA Associates
“Institute for Cultural Affairs”
Tim Draimin (t | li) research outreach
Executive Director, SiG
“Social Innovation Generation” SiG@MaRS
James Walker (t | li)
Open standards advocate, Status.net • Hosted by
Tides Canada Foundation
we’re ready for you
We call the emerging ecosystem of social technologies “the
medium of change”. We believe it is changing us and
changing change in ways that will ease and accelerate our
transition to the future we want.
We facilitate initiatives among researchers, developers , and
changemakers to advance and apply the medium for a better
future, sooner. We are raising funds and seeking partners for
our next initiatives.
We are ChangeMedium and we need you to make it happen.
For a better future, sooner.