the medium of change
Data Interaction Infrastructure Devices
an emerging system of social technologies
more people ➜ making more change ➜ for a better future ➜ sooner
it’s changing us
•Now over 1.5 •Governor
People Coming Schwarzenegger
billion internet Together responded to
users + 4 billion
•45% of people in spontaneously, from
subscribers Medium •In the last 2 months
•By 2020 mobile will of
content was posted
be primary internet Change
on YouTube than
device disrupts changes the major networks
•If Facebook were a Systems Culture could have
country it would be of our and broadcast since ’48.
the 4th largest in
Society Mindset •Ambient intimacy?
From news to politics the medium is having profound implications. In the aftermath of the Iran
elections in 2009, the US State Department treated Twitter as an essential public service, asking
them to delay scheduled maintenance. Shortly after Time declared it the medium of the movement.
it’s changing change
from centralized to distributed from controlled to self-organized
Obama charity: water #hohoto Haiti Relief
my.barackobama.com enabling practical and spontaneous peer- enabled through sms and
enabled 2m participants creative fundraising and produced event in support common web services:
which led to: providing direct connection of Toronto’s Daily Bread • Wikipedia page created
• 35,000 volunteer groups to projects on the ground: Food Bank within seconds
• 70,000 fundraising pages • give up a birthday gift, • 18d from idea to event • Facebook served as
• $500m raised from 3m jump out of a plane - • no single leader information source
donors making 6.5m fundraising made easy • >dozen primary around missing people
donations • through Twestival 1,000 volunteers • RedCross SMS campaign
• 200,000 ofﬂine events volunteers and 10,000 • sold out 600+ attendance raised $7m within 24h
• 2b emails donors raised $250k • >$25k raised • Virtually every online
• 3m phone calls online in through 202 events • over 2t food donated service became donation
last 4 days globally on Feb 12, 2009 gateway.
from structured to emergent
“The Ushahidi Engine is a platform that allows anyone Through Twitter, people become aware of disasters and
to gather distributed data via SMS, email or web and events before the mainstream media or conventional
visualize it on a map or timeline. Our goal is to create channels can report it. For example, Twitter is able to
the simplest way of aggregating information from the identify earthquake activity before any other public
public for use in crisis response.” source. People are the very sensors of change.
conversations and initiatives that advances
understanding, infrastructure, and application of
the medium of change.
change- the Medium the future
of Change we want
a better medium, more people, a better future,
for change making more change sooner
what we’re up to
Topic: Medium of Change Topic: Twitter
A dedicated event in Toronto bringing A pre-event to the Twitter developer
researchers and developers together to conference in San Francisco in April. Exploring
advance the medium of change. the applications of Twitter for change.
Topic: status.net Ongoing: #cmAnswers
An embedded conversation, weaving change- A monthly public chat to explore how the
making opportunity and community into a medium is changing us, changing change, and how
status.net unconference in Montreal. we can use it to make the world better, sooner.
Ongoing: Research Micro-Journal
A micro-journal for researchers to share insights and
updates on what they researching as they are researching it.
An information site, blog, group and
Ad-hoc: Deep Dives
twitter account broadcasting the latest Facilitated research sprints around speciﬁc arenas of change
in the medium. (e.g. aboriginal communities). What’s the impact of the medium
and how can it be used to ease and accelerate change?
Ad-hoc: Deep Devs
Facilitated development initiatives to build critical infrastructure
and speciﬁc applications of the medium for change.
who we are
• Core Team • Development
Michael Lewkowitz (t | li) Peter Flaschner (t | li)
entrepreneur, igniter design
Ryan Coleman (t | li) Joseph Dee (t | li)
entrepreneur, facilitator development
• Steering Committee Dan Williams (t | li)
Duncan Holmes (t | bio)
President, ICA Associates • Supporters
Tim Draimin (t | li) SiG@Waterloo
Executive Director, SiG research outreach
James Walker (t | li) SiG@MaRS
Open standards advocate #cmToronto
Austin Hill (t | li)
Entrepreneur, Founder Akoha • Hosted by
Tides Canada Foundation