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Purchasing Articles on Demand: Implications for Libraries and Publishers

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Levine-Clark, Michael, “Purchasing Articles on Demand: Implications for Libraries and Publishers,” Invited. Emerging Trends in Scholarly Publishing Seminar, Washington, D.C., April 19, 2012.

Levine-Clark, Michael, “Purchasing Articles on Demand: Implications for Libraries and Publishers,” Invited. Emerging Trends in Scholarly Publishing Seminar, Washington, D.C., April 19, 2012.

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  • US – Library and Book Trade Almanac 2010, p. 485. 2009 preliminary data.
  • Transcript

    • 1. Purchasing Articles onDemand: Implications forLibraries and Publishers Allen Press Emerging Trends in Scholarly Publishing Seminar Washington, D.C. April 19, 2012 Michael Levine-Clark University of Denver
    • 2. Definitions Patron-Driven Acquisition (PDA)  Faculty Requests/Input  Use Data Demand-Driven Acquisition (DDA)  Meets immediate need
    • 3. Why DDA is Ideal for Books High cost per use (but cheap unit cost) Low overall use  As percentage of collection (40% not used)  Per item (most only used 1-2 times) High publishing output  ~1 million titles annually (UNESCO)
    • 4. Books Cataloged 2000-2004 (126,953 Titles) 4+ uses, 18.8% 0 uses, 39.6% 3 uses, 8.2% 2 uses, 12.8% 1 use, 20.6%
    • 5. Books Cataloged 2000-2004 (126,953 Titles) 4+ uses, $1,084, 576 0 3 uses, $2,284, uses, $473,06 532 0 2 1 uses, $738,43 use, $1,188,4 5 18
    • 6. Annual Book Production, 2009 1200000 1000000 800000 600000 400000 200000 0 DU Purchases North All United World American States (UNESCO) Scholarly (YBP)
    • 7. But What About Articles?
    • 8. Journals – Current Landscape Big deals supplemented by Single-title subscriptions supplemented by Article-level acquisition  On the margins  ILL  PDF purchase
    • 9. Journal vs. Article In electronic environment, the article is what matters  The unit most people want  (Relatively) affordable per item
    • 10. Articles (Why DDA May Not Be Ideal) Low cost per use (but generally expensive absolutely) High overall use Smaller publishing universe (but still impossible to get it all)  ~350,000 titles (EBSCO)
    • 11. The Big Deal Cost effective  Incredible deals for University of Denver Lots of bang for the buck  Access to many more titles than possible with title-by-title selection Probably not sustainable with current academic library budgets
    • 12. The Journal Inflation Problem80.0%70.0%60.0%50.0% Recurring40.0% Non-Recurring30.0% Services20.0%10.0%0.0% FY 2007 FY 2008 FY 2009 FY 2010 FY 2011
    • 13. How Do You Replace the Big Deal?
    • 14. Replacing the Big Deal Medium or small deals More title-by-title selection Article-level purchase
    • 15. Current Options Expensive PDF lease  $30+ per article  Print/download  Given to end user  Nothing for library  Nothing for next user  Works well for marginal material – not enough demand to warrant a subscription
    • 16. Current Options Read-only short-term loan  Cambridge University Press model  Low cost ($5.99) in line with normal cost per use  24-hour access  No download/print  Another use = another payment  Might work for core material – but limited utility
    • 17. A Goal: Replace Big Deal – Similar Access Level for Similar Spend
    • 18. Replace Big Deal Benefit libraries  Access to wider range of journals/articles  Greater budgetary flexibility Benefit publishers  Maintain most revenue in face of stagnant/shrinking library budgets  Maintain viability of journals  Increase access to journals (beyond core) Benefit both  Move from journal to article
    • 19. Possible Models Expensive PDF purchase  $30+ per article  Print/download  Full-text access on publisher site  Available to next user  Potentially lower cost per use
    • 20. Possible Models Cheaper short-term loan  $1.99  Print/download  Single user with expiration
    • 21. Possible Models - Requirements Need a sustainable price Need a cap  At some point the library owns the article (or journal) Do publishers need a guarantee, or do we assume that good content will be acquired?
    • 22. Thank You