Article-Level Acquisition:      An Alternative     to the Big Deal?       Oxford University Press LAG                 Oxfo...
Journals – Current Landscape Big deals     supplemented by Single-title subscriptions     supplemented by Article-level...
The Big Deal Cost effective  Incredible deals for University of Denver Lots of bang for the buck  Access to many more ...
The Journal Inflation Problem80.0%70.0%60.0%50.0%40.0%30.0%                                              Recurring        ...
Journal Costs – University of          Denver      Aggregators                     ILL       $123,330                     ...
Titles Available – By Source      ILL                        Journal     2,902                  0   Packages      5%      ...
Cost Per Journal Title$800.00                   $742.27$700.00$600.00$500.00$400.00$300.00$200.00    $133.33$100.00       ...
Cost Per Use (Article)$5.00    $4.70$4.50$4.00$3.50$3.00$2.50$2.00                                                $1.83$1....
Cost Per Use (Article)$45.00                                                    $41.54$40.00$35.00$30.00$25.00$20.00$15.00...
How Do You Replace   the Big Deal?
Journal vs. Article In electronic environment, the article is  what matters   The unit most people want   (Relatively) ...
Replacing the Big Deal Medium or small deals More title-by-title selection Unmediated article-level purchase
Why DDA is Ideal for Books High cost per use (but cheap unit cost) Low overall use  As percentage of collection (40% no...
Articles   (Why DDA May Not Be Ideal) Low cost per use (but generally  expensive absolutely) High overall use Smaller p...
Current Options Expensive PDF lease  $30+ per article  Print/download  Given to end user    Nothing for library    N...
Current Options Read-only short-term loan  Cambridge University Press model    Low cost ($5.99) in line with normal cos...
A Goal: Replace Big Deal – Similar Access Level for      Similar Spend
Replace Big Deal Benefit libraries   Access to wider range of journals/articles   Greater budgetary flexibility Benefi...
Possible Models Expensive PDF purchase  $30+ per article  Print/download  Full-text access on publisher site    Avail...
Possible Models Cheaper short-term loan  $1.99  Print/download  Single user with expiration
Possible Models -          Requirements Need a sustainable price Need a cap  At some point the library owns the article...
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Article-Level Acquisition: An Alternative to the Big Deal?

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Levine-Clark, Michael, “Article-Level Acquisition: An Alternative to the Big Deal?,” Invited. Oxford University Press Library Advisory Group, Oxford, May 25, 2012

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Article-Level Acquisition: An Alternative to the Big Deal?

  1. 1. Article-Level Acquisition: An Alternative to the Big Deal? Oxford University Press LAG Oxford May 25, 2012 Michael Levine-Clark University of Denver
  2. 2. Journals – Current Landscape Big deals supplemented by Single-title subscriptions supplemented by Article-level acquisition  On the margins  ILL  PDF purchase
  3. 3. The Big Deal Cost effective  Incredible deals for University of Denver Lots of bang for the buck  Access to many more titles than possible with title-by-title selection Probably not sustainable with current academic library budgets
  4. 4. The Journal Inflation Problem80.0%70.0%60.0%50.0%40.0%30.0% Recurring Non-Recurring20.0%10.0%0.0% FY FY FY FY FY FY 2007 2008 2009 2010 2011 2012 (est)
  5. 5. Journal Costs – University of Denver Aggregators ILL $123,330 $11,402 5% 0% Journal Individual Packages Journals $1,352,598 $1,144,582 51% 44%
  6. 6. Titles Available – By Source ILL Journal 2,902 0 Packages 5% 0% 10,145 16% Individual Journals 1,542 2% Aggregators 49,117 77%
  7. 7. Cost Per Journal Title$800.00 $742.27$700.00$600.00$500.00$400.00$300.00$200.00 $133.33$100.00 $2.51 $3.93 $0.00 Journal Individual Titles Aggregators ILL Packages
  8. 8. Cost Per Use (Article)$5.00 $4.70$4.50$4.00$3.50$3.00$2.50$2.00 $1.83$1.50$1.00$0.50 $0.26$0.00 Journal Individual Titles Aggregators ILL Packages
  9. 9. Cost Per Use (Article)$45.00 $41.54$40.00$35.00$30.00$25.00$20.00$15.00$10.00 $4.70 $5.00 $1.83 $0.26 $0.00 Journal Individual Aggregators ILL ILL Copyright Packages Titles
  10. 10. How Do You Replace the Big Deal?
  11. 11. Journal vs. Article In electronic environment, the article is what matters  The unit most people want  (Relatively) affordable per item  Easily discoverable
  12. 12. Replacing the Big Deal Medium or small deals More title-by-title selection Unmediated article-level purchase
  13. 13. Why DDA is Ideal for Books High cost per use (but cheap unit cost) Low overall use  As percentage of collection (40% not used)  Per item (most only used 1-2 times) High publishing output  ~1 million titles annually (UNESCO)
  14. 14. Articles (Why DDA May Not Be Ideal) Low cost per use (but generally expensive absolutely) High overall use Smaller publishing universe (but still impossible to get it all)  ~350,000 titles (EBSCO)
  15. 15. Current Options Expensive PDF lease  $30+ per article  Print/download  Given to end user  Nothing for library  Nothing for next user  Works well for marginal material – not enough demand to warrant a subscription
  16. 16. Current Options Read-only short-term loan  Cambridge University Press model  Low cost ($5.99) in line with normal cost per use  24-hour access  No download/print  Another use = another payment  Might work for core material – but limited utility
  17. 17. A Goal: Replace Big Deal – Similar Access Level for Similar Spend
  18. 18. Replace Big Deal Benefit libraries  Access to wider range of journals/articles  Greater budgetary flexibility Benefit publishers  Maintain most revenue in face of stagnant/shrinking library budgets  Maintain viability of journals  Increase access to journals (beyond core) Benefit both  Move from journal to article
  19. 19. Possible Models Expensive PDF purchase  $30+ per article  Print/download  Full-text access on publisher site  Available to next user  Potentially lower cost per use
  20. 20. Possible Models Cheaper short-term loan  $1.99  Print/download  Single user with expiration
  21. 21. Possible Models - Requirements Need a sustainable price Need a cap  At some point the library owns the article (or journal) Do publishers need a guarantee, or do we assume that good content will be acquired?
  22. 22. Thank You

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