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Zero moment of truth google ZMOT eBook

by Marketing speaker, marketing trainer, moderator, panelist, judge at Michael Leander Company on Dec 04, 2011

  • 1,060 views

Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales & Service and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new ...

Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales & Service and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.

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Zero moment of truth google ZMOT eBook Zero moment of truth google ZMOT eBook Document Transcript