EVALUATION web seminar
02-06 Marketing through social networks
with Michael Leander

Featured speaker:
Michael Leander
http://www.fokusintegrated.com

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Summary Marketing through social networks with
Michael Leander – 2 June, 2009
• 25 marketers from 15 countries signed up for
this FEDMA and Markedu web-seminar
• 18 people showed-up
• 1 cancelled and 8 didn’t show up
• 18 received an evaluation email)
• 12 people filled out the evaluation (66,67%)
• Here are the results. . .

”Evaluate speaker: Michael Leander”
1 is bad – 7 is great
Michael Leander’s
presentation was
well received

Marketing quality and technical quality
1 is bad – 7 is great
Marketing quality
was rated excellent
Technical quality
was once again
rated very good

Comparing this web seminar to previous
“Marketing through social networks” webinars

58,33% said they are likely to recommend the “Marketing
through social networks” web-seminar to others
58.33% said they
would recommend the
web seminar to others

Did the web-seminar meet your expectations?
58,33% said their
expectations were
met or exceeded

Testimonials, recommendations and
constructive feedback
"I loved this web-seminar. The speaker – Michael
Leander - was on point every time, funny and very
inspired.”
Due to time constraints we have not yet
asked this person if we may publish his or her name

Testimonials, recommendations and
constructive feedback
“Being a new medium, social networking sites provide a lot of
opportunity for marketers. They also provide a lot of opportunity
for charlatans telling us what we already know. Markedu's
Michael Leander Nielsen sets himself apart from the crowd, and
humbly gives us an excellent introduction to the field, making us
knowledgeable enough to both hold a conversation about the
topic, and to know where to start working if we want to start a
new campaign.
This is a highly recommended introduction to the field.”
Due to time constraints we have not yet
asked this person if we may publish his or her name

Testimonials, recommendations and
constructive feedback
“Seminar was really helpful. Examples were
great. I appreciate your presentation skills..”

Testimonials, recommendations and
constructive feedback
"This web-seminar was just what I was needing for
my current marketing 2.0 situation. Fantastic
contents, ideas organisation and speaker conduct.
Congrats.
Due to time constraints we have not yet
asked this person if we may publish his or her name

Testimonials, recommendations and
constructive feedback
“I am very pleased with the result and the content
presented.
Due to time constraints we have not yet
asked this person if we may publish his or her name

Testimonials, recommendations and
constructive feedback
" This webseminar was a positive experience as I
wasn't sure what to expect. As time and cost
efficiency is of essence, this method can be
recommended to cut travelling/seminar costs and to
save the environment.”
Due to time constraints we have not yet
asked this person if we may publish his or her name

Testimonials, recommendations and
constructive feedback
“Unfortunately I was not able to attend the whole
seminar due to business issues the same day, so I
only managed to attend about an hour. From what I
heard and saw, it was well aimed at the topic, well
presented and my overall impression is quite good.”
Due to time constraints we have not yet
asked this person if we may publish his or her name

Moving forward
• Great feedback, thank you. We will use it to improve the next
web-seminars
• We are working hard to identify more speakers, more interesting
topics and look forward to seeing you at one of our events.
• More web-seminars and marketing events here:
www.markedu.com

Marketing learnings by Michael Leander
• It is interesting to see how differently two people review the same
experience. It again goes to prove how important it is to match
speaker, topic and competence level of attendees.
• Conversion from signup to attendance is a an issue with web-
seminars as it is with regular seminars.
• Stay tuned: http://meemoo2.com

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