Increase social media results RODIRECT 2011

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Part 4 of the email marketing and social media marketing masterclass at RODIRECT 11 in Bucharest, Romania

http://www.michaelleander.me

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Increase social media results RODIRECT 2011

  1. 1. Email Marketing & Social Media Marketing Masterclass - part 4 - Michael Leander 01-11-11More information here www.michaelleander.com | www.michaelleander.me
  2. 2. 11 tips to increase socialmedia marketing results More at follow-up webinar
  3. 3. 90-9-1 rule of thumb• 90% will only consume content• 9% will engage periodically, but only when the conversation stirkes them as interesting• 1% is the engaged audience driving the conversation in your social community. They support and provide value for the community to read, hear, view
  4. 4. www.namechk.comCheck your vanity- Conduct search- Go to ”available”- Establish your profile- Write a short message - Refer to other platforms - Include contact details
  5. 5. www.socialmention.comListen and alerts- Setup alerts for your brandnames / company name etc- Take notice of your sentiment- Interact with ”talkers”- Beware of what people seewhen using services such associal mention
  6. 6. On Twitter and elsewhere consider having different”profiles” to attract different people
  7. 7. Is this relevant to your marketing ROI? http://www.klout.com
  8. 8. 11 tips to increase socialmedia marketing results More at follow-up webinar
  9. 9. Watch the movie here
  10. 10. Be consciousabout socialsearch
  11. 11. Listen to the conversationand participate frequently
  12. 12. Repurpose content and show caseyour stuff in multiple channels
  13. 13. Add a company presence onLinkedin
  14. 14. Be sure your products and servicescan be reviewed, rated
  15. 15. Realistic engagement rates1% engagement rate is good ! Links are tracked differently Percentage of people who were exposed to the message and either commented or liked!Article about this topichttp://www.michaelleander.me/blog/facebook-engagement-rate-benchmark/
  16. 16. How your messagers are created –copy writing matters• In Twitter• In Facebook• In Linkedin• On your blog• etc
  17. 17. Pictures matter, butis this offensive?
  18. 18. • http://www.facebook.com/photo.php?fbid=2097092942785&set=t.747358417&type=1&theater
  19. 19. The 4 W’sWhom, what, when, where?
  20. 20. How and where are people receiving the stream? Fitting into the stream for maximum eyeballs...
  21. 21. How to manage your campaignswhile you are dazing in the sun atsome remote island http://www.twitter.com/michaelleander
  22. 22. • Campaigns• Attach content to campaign• Measure effect of campaign• Measure effect of content
  23. 23. Dividing messages into- Campaigns- Types of messages- Time of sending
  24. 24. THE STREAM MIX
  25. 25. MEASURING 27 18 22 21 0 29 39 41 14 34
  26. 26. Let’s see how this is done in practice
  27. 27. FacebookTwitter Linkedin Coordinate your content and conversation across all channels in a smart wayYouTube Slideshare Etc.
  28. 28. Learn more about this topicMichael Leander is an internationalmarketing speaker. He has spoken in 35+countries and at countless webinars..Find him herehttp://www.twitter.com/michaelleanderSpeaking: http://www.michaelleander.meConsulting: http://www.michaelleander.comEmail: leander@michaelleander.com

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