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Increase social media results RODIRECT 2011


Part 4 of the email marketing and social media marketing masterclass at RODIRECT 11 in Bucharest, Romania …

Part 4 of the email marketing and social media marketing masterclass at RODIRECT 11 in Bucharest, Romania

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  • 1. Email Marketing & Social Media Marketing Masterclass - part 4 - Michael Leander 01-11-11More information here |
  • 2. 11 tips to increase socialmedia marketing results More at follow-up webinar
  • 3. 90-9-1 rule of thumb• 90% will only consume content• 9% will engage periodically, but only when the conversation stirkes them as interesting• 1% is the engaged audience driving the conversation in your social community. They support and provide value for the community to read, hear, view
  • 4. www.namechk.comCheck your vanity- Conduct search- Go to ”available”- Establish your profile- Write a short message - Refer to other platforms - Include contact details
  • 5. www.socialmention.comListen and alerts- Setup alerts for your brandnames / company name etc- Take notice of your sentiment- Interact with ”talkers”- Beware of what people seewhen using services such associal mention
  • 6. On Twitter and elsewhere consider having different”profiles” to attract different people
  • 7. Is this relevant to your marketing ROI?
  • 8. 11 tips to increase socialmedia marketing results More at follow-up webinar
  • 9. Watch the movie here
  • 10. Be consciousabout socialsearch
  • 11. Listen to the conversationand participate frequently
  • 12. Repurpose content and show caseyour stuff in multiple channels
  • 13. Add a company presence onLinkedin
  • 14. Be sure your products and servicescan be reviewed, rated
  • 15. Realistic engagement rates1% engagement rate is good ! Links are tracked differently Percentage of people who were exposed to the message and either commented or liked!Article about this topic
  • 16. How your messagers are created –copy writing matters• In Twitter• In Facebook• In Linkedin• On your blog• etc
  • 17. Pictures matter, butis this offensive?
  • 18. •
  • 19. The 4 W’sWhom, what, when, where?
  • 20. How and where are people receiving the stream? Fitting into the stream for maximum eyeballs...
  • 21. How to manage your campaignswhile you are dazing in the sun atsome remote island
  • 22. • Campaigns• Attach content to campaign• Measure effect of campaign• Measure effect of content
  • 23. Dividing messages into- Campaigns- Types of messages- Time of sending
  • 25. MEASURING 27 18 22 21 0 29 39 41 14 34
  • 26. Let’s see how this is done in practice
  • 27. FacebookTwitter Linkedin Coordinate your content and conversation across all channels in a smart wayYouTube Slideshare Etc.
  • 28. Learn more about this topicMichael Leander is an internationalmarketing speaker. He has spoken in 35+countries and at countless webinars..Find him here http://www.michaelleander.meConsulting: http://www.michaelleander.comEmail: