Your SlideShare is downloading. ×
  • Like
Increase social media results RODIRECT 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Increase social media results RODIRECT 2011

  • 819 views
Published

Part 4 of the email marketing and social media marketing masterclass at RODIRECT 11 in Bucharest, Romania …

Part 4 of the email marketing and social media marketing masterclass at RODIRECT 11 in Bucharest, Romania

http://www.michaelleander.me

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
819
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
13
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Email Marketing & Social Media Marketing Masterclass - part 4 - Michael Leander 01-11-11More information here www.michaelleander.com | www.michaelleander.me
  • 2. 11 tips to increase socialmedia marketing results More at follow-up webinar
  • 3. 90-9-1 rule of thumb• 90% will only consume content• 9% will engage periodically, but only when the conversation stirkes them as interesting• 1% is the engaged audience driving the conversation in your social community. They support and provide value for the community to read, hear, view
  • 4. www.namechk.comCheck your vanity- Conduct search- Go to ”available”- Establish your profile- Write a short message - Refer to other platforms - Include contact details
  • 5. www.socialmention.comListen and alerts- Setup alerts for your brandnames / company name etc- Take notice of your sentiment- Interact with ”talkers”- Beware of what people seewhen using services such associal mention
  • 6. On Twitter and elsewhere consider having different”profiles” to attract different people
  • 7. Is this relevant to your marketing ROI? http://www.klout.com
  • 8. 11 tips to increase socialmedia marketing results More at follow-up webinar
  • 9. Watch the movie here
  • 10. Be consciousabout socialsearch
  • 11. Listen to the conversationand participate frequently
  • 12. Repurpose content and show caseyour stuff in multiple channels
  • 13. Add a company presence onLinkedin
  • 14. Be sure your products and servicescan be reviewed, rated
  • 15. Realistic engagement rates1% engagement rate is good ! Links are tracked differently Percentage of people who were exposed to the message and either commented or liked!Article about this topichttp://www.michaelleander.me/blog/facebook-engagement-rate-benchmark/
  • 16. How your messagers are created –copy writing matters• In Twitter• In Facebook• In Linkedin• On your blog• etc
  • 17. Pictures matter, butis this offensive?
  • 18. • http://www.facebook.com/photo.php?fbid=2097092942785&set=t.747358417&type=1&theater
  • 19. The 4 W’sWhom, what, when, where?
  • 20. How and where are people receiving the stream? Fitting into the stream for maximum eyeballs...
  • 21. How to manage your campaignswhile you are dazing in the sun atsome remote island http://www.twitter.com/michaelleander
  • 22. • Campaigns• Attach content to campaign• Measure effect of campaign• Measure effect of content
  • 23. Dividing messages into- Campaigns- Types of messages- Time of sending
  • 24. THE STREAM MIX
  • 25. MEASURING 27 18 22 21 0 29 39 41 14 34
  • 26. Let’s see how this is done in practice
  • 27. FacebookTwitter Linkedin Coordinate your content and conversation across all channels in a smart wayYouTube Slideshare Etc.
  • 28. Learn more about this topicMichael Leander is an internationalmarketing speaker. He has spoken in 35+countries and at countless webinars..Find him herehttp://www.twitter.com/michaelleanderSpeaking: http://www.michaelleander.meConsulting: http://www.michaelleander.comEmail: leander@michaelleander.com