First impressions lasts: Email marketing welcome flow by Michael Leander
by Michael Leander, Marketing speaker, marketing trainer, moderator, panelist, judge at Michael Leander Company on Oct 05, 2011
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Michael Leander's stand in presentation at the Email Marketing Day @ Your Desk. It talks about the importance of implementing a good welcome flow. Something that many email marketers do not do.
By implementing a good welcome flow, there is a good chance that you can increase subscriber lifetime value and - in turn - the monetary value deriving from each individual email newsletter / email communication permission.
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