Less than 1% ofyour ”fans” ever goback to your page
Cool is... Realy, really,really understanding your audience, their problems, their behavior, their preferences
Anatomy of winning posts1. Focused on meeting objective2. Relevant message3. Timely message4. Compelling picture (emotions)5. Compelling headline (emotions)6. Intriguing text (draw the reader in)7. Clear call to action (share, comment, click)8. Balance news with messages that can be repeated over and over again
The numbers thatmatter (momentarily)- Reach (158/2200=7%)- Talks about(comments)- Shared
How do you get eyeballs on your messages? Meet Facebook EDGE What decides if your message appears in a users ”news- stream”? • How long ago was the message published? • How engaged are others in this ”post”? • Does this user interact with your page often?
A few hints• Third party apps posting no longer penalized• Comments far more valuable than ”likes”• Sharing not always possible on mobile, not always possible through 3rd party apps
Test which posts work best• Experiment with frequency (1, 3, 5, 10 x each day)• Differentiate posts ₊ Photos with short text with/without external or internal link ₊ OPC = Other People’s Content shared ₊ Ask question, ask for advise, ask for help ₊ Incentivized content (sweepstakes etc.) ₊ Long stories with emotion or factual ₊ etc
Good ‘ol AIDA A = Attention (Awareness) I = Interest D = Desire A = Action