Evaluation Marcom Synergy Olivier Riviere
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Evaluation Marcom Synergy Olivier Riviere

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Dr. Olivier Riviere presented the web seminar "How to create better synergy between Marketing and Public Relations" on April 29. Moderated and organized by Michael Leander, Markedu, the web seminar ...

Dr. Olivier Riviere presented the web seminar "How to create better synergy between Marketing and Public Relations" on April 29. Moderated and organized by Michael Leander, Markedu, the web seminar was very well received by a diversed audience from 14 countries.

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  • 1. EVALUATION web seminar Marcom and PR synergy 29-04 Speaker: Dr. Olivier Riviere
  • 2. Moderator: Michael Leander http://www.markedu.com Presenter Dr. Olivier Riviere http:// www.linkedin.com/in/olivierrivieremktg
  • 3. Brought * to you by * Ok to click on logos :- )
  • 4. Summary “How to create better synergy between marketing and public relations – 29 April 2009
    • 33 people from 14 countries signed up for this Markedu web-seminar
    • 20 people showed-up
    • 2 cancelled and 11 didn’t show up
    • 20 received the evaluation survey email
    • 14 people filled out the evaluation survey (70%)
    • Here are the results. . .
  • 5. ” Evaluate speaker: Dr. Olivier Riviere” 1 is bad – 7 is great Dr. Riviere’s presentation was very well received by an affluent audience
  • 6. ” Evaluate moderator Michael Leander 1 is bad – 7 is great Michael Leander moderated the the web seminar
  • 7. Marketing quality and technical quality 1 is bad – 7 is great Technical quality was rated very good Marketing quality was rated good
  • 8. 46,15 said they are likely to recommend the “the marcom and PR synergy” webinar to others The strangest recommendation factor ever, when you take the testimonials and rating into account
  • 9. Did the web-seminar meet your expectations? 30.,77 % said their expectations were exceeded
  • 10. Testimonials, recommendations and constructive feedback " It was a good experience.. I liked the interactive way of presentation and the organized content.. The presenter - Dr. Oliviere was knowledgeable and I am looking forward to learn more from him and Michael Leander and to broaden the spectrum of my knowledge in marketing with their expertise and experience.. Due to time constraints we have not yet asked this person if we may publish his or her name
  • 11. Testimonials, recommendations and constructive feedback “ The Web Seminar offered valuable insights into marketing systematics and Meta-Facts that all too often are forgotten and neglected. In an interesting and profound way, Olivier created an impressive overview of these truths to provide a holistic and pragmatic impression of the subject within a realistic context, rather than presenting theories that cannot be applied.” Due to time constraints we have not yet asked this person if we may publish his or her name
  • 12. Testimonials, recommendations and constructive feedback “ I'll try to avoid the copy/paste from previous attendee's testimonial but it's basically what I would say; I believe that would be true to almost anyone. I can add that it was very inspiring and motivating to get a view on the subject from a refreshing angle, to hear and read words which pull out of limbo concepts and realities we are only vaguely or intuitively aware of. Then it leads to more questions, a thirst for research, wanting more insight ("who are the influencers in my ecosystem anyway"...). A very smart kick-off for some serious business, internally or involving a third-party!”
  • 13. Testimonials, recommendations and constructive feedback " Very integrated approach with lots of inputs for daily practice. Many relevant and up2date studies supported the well prepared content.” Due to time constraints we have not yet asked this person if we may publish his or her name
  • 14. Testimonials, recommendations and constructive feedback “ The web-seminars are a great tool and source of knowledge for professionals. I am usually busy in the business routine and forget about some key things I should be considering. Web-seminars remind me of known facts and present new facts, they are easy to follow from the office with excellent contents. I can only recommend it.” Due to time constraints we have not yet asked this person if we may publish his or her name
  • 15. Testimonials, recommendations and constructive feedback " The content and especially the surveys presented in this web-seminar were very relevant to me. It was time to remind some marketers including me the role of PR in our businesses, and the relevance of a synergy with other marketing pilars. Due to time constraints we have not yet asked this person if we may publish his or her name
  • 16. Testimonials, recommendations and constructive feedback “ I was looking forward to this web seminar. I know how much preparation went into it, and I think Olivier Riviere exceeded even my most unreasonable expectations. It was well structured, interesting with lots of food for thought. I recommend Olivier Riviere to present similar topics anywhere on the planet” Michael Leander Due to time constraints we have not yet asked this person if we may publish his or her name
  • 17.
    • Great feedback, thank you. We will use it to improve the next web-seminars
    • We are planning more web seminars about social networking for business in the near future.
    • More web-seminars and marketing events here:
      • www.markedu.com
    Moving forward and comments to attendees – past and future
  • 18.
    • It is interesting to see how differently two people review the same experience. It again goes to prove how important it is to match speaker, topic and competence level of attendees.
    • Conversion from signup to attendance is a an issue with web-seminars as it is with regular seminars.
    • I wish more people would show us the respect of at least sending a cancellation email, but….
    • Stay tuned: http://meemoo2.com
    Marketing learnings by Michael Leander
  • 19. Marketing events you can afford www.markedu.com
  • 20. Thank you, Olivier Riviere
    • Thanks to Olivier Riviere for his highly interesting and inspiring presentation
    • And a special kudo to Olivier for putting so much effort into the preparation for the web seminar. He is a true professional.
  • 21. Marketing inspiration and education you can afford
    • www.markedu.com