EVALUATION web seminar Email marketing profiling and segmentation with Michael Leander 21-04 Special guest: Florian Haarha...
Featured speaker: Michael Leander  http://www.markedu.com   Guest speaker Florian Haarhaus, Alterian http://www.alterian.c...
Brought *   to  you   by * Ok to click on logos :- )  Special guest Florian Haarhaus
Summary Email marketing profiling with Michael Leander and Florian Haarhaus –  21 April 2009 <ul><li>36 people  from 16  c...
” Evaluate speaker: Michael Leander” 1 is bad – 7 is great Michael Leander’s speaking skills were rated excellent
” Evaluate speaker: Florian Haarhaus, Alterian ”  1 is bad – 7 is great Florian Haarhaus from Alterian only presented 20 m...
Marketing quality and technical quality 1 is bad – 7 is great Technical quality was lower than our usual score The marketi...
Comparing email marketing profiling webinars from November 2009 to April 2009
64,29% said they are likely to recommend the “Email marketing profiling for success” web-seminar to others 28,57% might re...
Did the web-seminar meet your expectations? 57,14% said their expectation were met or that the webinar exceeded their expe...
Testimonials, recommendations and constructive feedback &quot; Relevant new information about a difficult subject. It is s...
Testimonials, recommendations and constructive feedback “ During the seminar I got some good ideas for how to improve emai...
Testimonials, recommendations and constructive feedback “ The first and third part were ok. The second part (sales) horrib...
Testimonials, recommendations and constructive feedback &quot;As always Michael Leander stands out as one of the best spea...
Testimonials, recommendations and constructive feedback “ Seminar was just in time - because our company is making new ema...
Testimonials, recommendations and constructive feedback &quot; I was inspired. It was my second time to listen to Mr. Lean...
Testimonials, recommendations and constructive feedback “ A really time saving, easy and economic way to meet! Great prese...
<ul><li>Great feedback,  thank you. We will use it to improve the next web-seminars </li></ul><ul><li>We are working to im...
<ul><li>It is interesting to see how differently two people review the same experience. It again goes to prove how importa...
Marketing events  you  can afford www.markedu.com
Thank you, Alterian <ul><li>Thank’s to Florian Haarhaus from Alterian for his highly interesting and inspiring presentatio...
Marketing inspiration and education you can afford <ul><li>www.markedu.com </li></ul>
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Evaluation Email Marketing Profiling 21 April with Michael Leander and Alterian

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Michael Leander presented the webinar "Email marketing profiling and segmentation for success" for the fifth time. Only this time he invited Florian Haarhaus from Alterian to be his special guest.
Mr. Haarhaus presented Alterian's tool for email marketing segmentation (analytics). An impressive tool for anyone interested in improving their email marketing results.

More about Alterian here:
http://www.alterian.com

More about Markedu web seminars here:
http://www.markedu.com

Blog:
http://meemoo2.com

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Evaluation Email Marketing Profiling 21 April with Michael Leander and Alterian

  1. 1. EVALUATION web seminar Email marketing profiling and segmentation with Michael Leander 21-04 Special guest: Florian Haarhaus, Alterian
  2. 2. Featured speaker: Michael Leander http://www.markedu.com Guest speaker Florian Haarhaus, Alterian http://www.alterian.com
  3. 3. Brought * to you by * Ok to click on logos :- ) Special guest Florian Haarhaus
  4. 4. Summary Email marketing profiling with Michael Leander and Florian Haarhaus – 21 April 2009 <ul><li>36 people from 16 countries signed up for this FEDMA and Markedu web-seminar </li></ul><ul><li>20 people showed-up </li></ul><ul><li>2 cancelled and 14 didn’t show up </li></ul><ul><li>20 received the evaluation survey email </li></ul><ul><li>14 people filled out the evaluation survey (70,00%) </li></ul><ul><li>Here are the results. . . </li></ul>
  5. 5. ” Evaluate speaker: Michael Leander” 1 is bad – 7 is great Michael Leander’s speaking skills were rated excellent
  6. 6. ” Evaluate speaker: Florian Haarhaus, Alterian ” 1 is bad – 7 is great Florian Haarhaus from Alterian only presented 20 minutes
  7. 7. Marketing quality and technical quality 1 is bad – 7 is great Technical quality was lower than our usual score The marketing quality of the event was once again rated excellent
  8. 8. Comparing email marketing profiling webinars from November 2009 to April 2009
  9. 9. 64,29% said they are likely to recommend the “Email marketing profiling for success” web-seminar to others 28,57% might recommend the web seminar and 7,14% said they wont
  10. 10. Did the web-seminar meet your expectations? 57,14% said their expectation were met or that the webinar exceeded their expectation
  11. 11. Testimonials, recommendations and constructive feedback &quot; Relevant new information about a difficult subject. It is still new for a lot of businesses why the information about e-mail marketing is very limited. Due to time constraints we have not yet asked this person if we may publish his or her name
  12. 12. Testimonials, recommendations and constructive feedback “ During the seminar I got some good ideas for how to improve email marketing, especially how to segment customers , before sending them emails. It gave an insight into some of the options you got as a marketer both technical and analytical.” Due to time constraints we have not yet asked this person if we may publish his or her name
  13. 13. Testimonials, recommendations and constructive feedback “ The first and third part were ok. The second part (sales) horrible (technique, to slight, to long). What a pitty that the time runs out for the third part. Hope the next webinar will be better (without sales part)
  14. 14. Testimonials, recommendations and constructive feedback &quot;As always Michael Leander stands out as one of the best speakers in Europe at the moment! Due to time constraints we have not yet asked this person if we may publish his or her name
  15. 15. Testimonials, recommendations and constructive feedback “ Seminar was just in time - because our company is making new email system. Thank You! Due to time constraints we have not yet asked this person if we may publish his or her name
  16. 16. Testimonials, recommendations and constructive feedback &quot; I was inspired. It was my second time to listen to Mr. Leander. And I have attended a lot of webinars, but he is a “virtual presentation” master. Funny and also very knowledgeable. Alterians presentation was good too, but would have been even better if it was less detailed. The tool looks impressive . Thank you for sharing all this” Due to time constraints we have not yet asked this person if we may publish his or her name
  17. 17. Testimonials, recommendations and constructive feedback “ A really time saving, easy and economic way to meet! Great presentation, I am definitely going to attend more webinars in the future!“ Due to time constraints we have not yet asked this person if we may publish his or her name
  18. 18. <ul><li>Great feedback, thank you. We will use it to improve the next web-seminars </li></ul><ul><li>We are working to improve the experience of presenting an application live. Alterian’s presentation was very relevant, but the technical platform did not do the presentation justice. I invited Alterian because many past attendees have asked for concrete and live tool presentation. </li></ul><ul><li>More web-seminars and marketing events here: </li></ul><ul><ul><li>www.markedu.com </li></ul></ul>Moving forward and comments to attendees – past and future
  19. 19. <ul><li>It is interesting to see how differently two people review the same experience. It again goes to prove how important it is to match speaker, topic and competence level of attendees. </li></ul><ul><li>Conversion from signup to attendance is a an issue with web-seminars as it is with regular seminars. </li></ul><ul><li>I wish more people would show us the respect of at least sending a cancellation email, but…. </li></ul><ul><li>Stay tuned: http://meemoo2.com </li></ul>Marketing learnings by Michael Leander
  20. 20. Marketing events you can afford www.markedu.com
  21. 21. Thank you, Alterian <ul><li>Thank’s to Florian Haarhaus from Alterian for his highly interesting and inspiring presentation </li></ul><ul><li>(I want to be able to segment my email communication like that, no seriously – that is outright awesome) </li></ul><ul><li>Learn more about Alterian here </li></ul><ul><ul><li>http://www.alterian.com </li></ul></ul>
  22. 22. Marketing inspiration and education you can afford <ul><li>www.markedu.com </li></ul>
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