Evaluation Customer Loyalty Webinar 18 Nov2008


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Evaluation of web-seminar about Loyalty Marketing and Customer Retention featuring Peter Winther - organized by FEDMA and Fokus Integrated

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Evaluation Customer Loyalty Webinar 18 Nov2008

  1. 1. EVALUATION Customer loyalty and customer retention web-seminar Featured speaker: Peter Winther, Winholistic http://www.winholistic.dk
  2. 2. Summary loyalty & retention marketing web-seminar 18th. November 2008 • 31 people from 17 countries joined this FEDMA and Fokus Integrated web-seminar • 19 people showed-up • 18 received an evaluation email • 28% did not respond • 13 started and 12 completed the evaluation • Here are the results
  3. 3. ”Evaluate the speakers” 1 is bad – 7 is best Evaluation of the speakers Peter Winther Jørgen Andreassen Overall score 5,17 Relevance was well over 4,00 average 5,08 Overall 4,92 4,92 Speech 5,00 5,08 Contents 4,67
  4. 4. The marketing of the event was received quite well – room for technical improvements More than 46% thought that the marketing process was outstanding
  5. 5. 67% are likely to recommend the customer loyalty and retention marketing web-seminar
  6. 6. Mixed feedback on the web-seminars ability to meet expectations 1 out of 4 attendees expectations were not fulfilled
  7. 7. Selected constructive feedback pls work on the voice level, intonation tactics of the presenter in order to be more interactive and interesting; always translate abbreviations; I had the feeling that the company presentation time was a bit longer, maybe we were 2 impatient for the case study. That was my first web seminar and I enjoy it. I wouldn't say that it blew me away because I have been digging into the subject for some time. However, what I did gain from it was a more profound A very interesting understanding of what can/should be focused on. The information communicated is invaluable and will seminar for a pharma certainly help me to develop the loyalty strategy for my marketer company need to work on technical quality (sound) presentations could be crisper, more to the point, shorter! could be more interactive -- i.e. do mini-surveys in-between with the participants on themes that are presented.
  8. 8. Moving forward • Great feedback, thank you. We will use it to improve the next web- seminars • In 2009 members of the Marketingboss group on Xing can look forward to more interesting web-seminars • We will particularly work on; – Training of speakers to prepare speakers for the ”odd” experience it is speaking on a web-seminar for the first time (really, it is much like speaking to the wall – it takes getting used to) – The length of web-seminars – Sound and technical issues – but we won’t be able to fix all of them as there are too many prerequisites involved in order for every single participant to enjoy the exact same flawless experience
  9. 9. Marketing learnings by Michael Leander • Conversion from signup to attendance is a real issue with web- seminars as it is with regular seminars. We only converted 61% . We can do better. – More reminders? – Communicate 1to1 with people outside the time zone? – Create bigger expectations with a risk that expectations won’t be fulfilled? – Incentivize show-up? Certificate of Attendance? • Communicating the time of event to people in many countries is a challenge. • Teasers? • Stay tuned: http://www.fokusintegrated.com/meemoo2/