EVALUATION web seminar
Better results with conversion
01-07 optimization with Kai Radanitsch,
eBusinesslab

Featured speaker:
Kai Radanitsch
Ebusinesslab

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Summary webinar “Measuring the customer experience
to increase loyalty and retention” – 30 June, 2009
• 29 marketers from 17 countries signed up for
this FEDMA and Markedu web-seminar
• 17 people showed-up
• 1 cancelled and 11 didn’t show up
• 51 received an evaluation email
• 36 people filled out the evaluation (70,59%)
• Here are the results. . .

”Evaluate speaker: Kai Radanitsch”
1 is bad – 7 is great
Kai Radanitsch’s
presentation was
very well received

Marketing quality and technical quality
1 is bad – 7 is great
Marketing quality
was once again
rated excellent
Technical quality
was very well
received

81,82% said they are likely to recommend the
“Conversion optimization…” web-seminar to others
81,82% said they
would recommend the
web seminar to others

Did the web-seminar meet your expectations?
81,82% said their
expectations were
met or exceeded

Testimonials, recommendations and
constructive feedback
" I could have listened all day. The tips
were excellent and it was wonderful
hearing about our browsing habits and
quirks.
Due to time constraints we have not yet
asked this person if we may publish his or her name

Testimonials, recommendations and
constructive feedback
“The web-seminar was great. I liked it a lot,
because I have heard a lot of new tips and tricks
that I haven't heard before. I liked it as well
because it was very well presented with a lot of
practical cases. The speaker showed us a good
and a bad example of the elements ... Really it
was a good presentation and I wish we could hear
some more of this topic."
Due to time constraints we have not yet
asked this person if we may publish his or her name

Testimonials, recommendations and
constructive feedback
“This Guest has a ‘hear inviting’ voice, spoke nicely (slow) not
stressed, without focusing what he wanted to tell the audience.
I still think the program should be kept within 60 minutes. Have
a look at http://www.pechakucha.nl. This Pecha Kucha cam from
Japan and is spread out all over the world. The performance is
very strict, not more then 10 minutes and not more then 20
slides you are used to tell something about your work and
introduction. The intention is of course a little different, but
perhaps a frame from 60 minutes and lets say 20 or 30 slides is
an option. We still believe your idea is a very good one”.

Testimonials, recommendations and
constructive feedback
" This web-seminar was very nice. Not only did the
speaker give some theory about the topic, but he also
gave a perfect example about the theory. I am
definitely going to attend many more this kind of
seminars..”
Due to time constraints we have not yet
asked this person if we may publish his or her name

Testimonials, recommendations and
constructive feedback
“Though it was very good, as always, for me, there
was something missing in the content, like a
practical example of a client entering a website
and simulating a shop.”
Due to time constraints we have not yet
asked this person if we may publish his or her name

Testimonials, recommendations and
constructive feedback
“I have 3 years experience with design of landing
pages, and I have read lots of books about the
topics. However, this seminar still gave me
plenty of useful tips that I have not learned
before. I went straight to fixing the pages we
already have up and running. Thanks!”
Due to time constraints we have not yet
asked this person if we may publish his or her name

Testimonials, recommendations and
constructive feedback
" I WANT MORE. KAI RADANITSCH BLEW ME AWAY WITH HIS
CONCRETE TIPS AND ADVICE. THE PART ABOUT THE
PLACEMENT OF USPS IN A LIST OF BULLETS WAS WORTH
THOUSANDS ALONE. GIVE ME MOOOOOORE PLEASE”
Due to time constraints we have not yet
asked this person if we may publish his or her name

Moving forward
• Great feedback, thank you. We will use it to improve the next
web-seminars
• We are working hard to identify more speakers, more interesting
topics and look forward to seeing you at one of our events.
• More web-seminars and marketing events here:
www.markedu.com

Marketing learnings by Michael Leander
• It is interesting to see how differently two people review the same
experience. It again goes to prove how important it is to match
speaker, topic and competence level of attendees.
• Conversion from signup to attendance is a an issue with web-
seminars as it is with regular seminars. If I may ask; why is it so
difficult to send a cancellation email, if people cannot make it or
change their mind?
• Stay tuned: http://meemoo2.com

To learn more – click the link
below

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education you can afford
www.markedu.com