Email Marketing & Social   Media Marketing Masterclass           - part 3 -   Michael   Leander   01-11-11More information...
2
”19” things you should be  doing to acquire email subscribers and get morefans – even on a shoe string          budget
Attract youraudience
Innovate and disrupt,   but do it right !
Innovate and disrupt
Which page generated most registrations?     Landing page #1            Landing page #2
Which page generated most registrations?  275 conversions         110 conversions     Landing page #1            Landing p...
The conversionfunnelfor all youractivities
What are we managing here?                             11
Integrate appropriateCall to Actionseverywherefor social, for email, for ...
So what is appropriate?Ask yourself• When a person is at this place, what is that  person most likely to want to do?• How ...
Earned media: What will make youraudience talk about you?(c) Michael Leander Nielsen,                                    14
See the movie here
Share experiences
http://www.facebook.com/pages/Bimby-Portugal/142614979110197?sk=wall
Quick results – B2B case study                       + 2 interview requests                       + 45 newsletter subscrib...
Talk about something of interesthttp://www.michaelleander.me/blog/tourism-marketing-is-this-the-best-portugal-can-do/
Incentivize   andexclusivity
Gifting or engagingin a smart   way
Give people a choice
MWR 2MWR 1                        Trust  MWR   3                                Trust        MWR 4
Are you using your main navigation to getvisitors to do what you want them to do?
-> Link opens messagein social network-> Default text to share-> Track # of shares-> Track # of conversions
Respond by sharing• Example here• Give your newsletter incentive in return for a  share• Let people register for contests ...
Widgets, plugins and badgesEngage your website and blogvisitors > attract more FacebooklikesFacebook social plugins:http:/...
Get fans to join via SMS/textPerfect for ...• Live events• Advertisements inTV, Radio, Outdoor• Maybe even on yourBusiness...
Think hard before you phrase your call to actions !
Advertise on in social media andsocial networksWant to get a glimpse of Facebook advertisement
The journey starts off site –make it effectiveBanner
The same goes for the copy in your social media messagesAbout EADIM in London here http://www.eadim.com/eadim2011/?ap_id=l...
Pharma marketing article is here http://ht.ly/1f3IoZ
Integrate call to actions on all pages                                                 15%                    85% Which pr...
Text links very important
Learn more about this topicMichael Leander is an internationalmarketing speaker. He has spoken in 35+countries and at coun...
How?• Exclusivity: allow access to certain  customer groups only• On Facebook implement application  that will allow login...
Acquire subscribers and likes at Rodirect 11
Acquire subscribers and likes at Rodirect 11
Acquire subscribers and likes at Rodirect 11
Acquire subscribers and likes at Rodirect 11
Acquire subscribers and likes at Rodirect 11
Acquire subscribers and likes at Rodirect 11
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Acquire subscribers and likes at Rodirect 11

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Part 3 of the email marketing and social media marketing masterclass at RODIRECT 11 in Bucharest, Romania

http://www.michaelleander.me

Published in: Business, Technology
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Acquire subscribers and likes at Rodirect 11

  1. 1. Email Marketing & Social Media Marketing Masterclass - part 3 - Michael Leander 01-11-11More information here www.michaelleander.com | www.michaelleander.me
  2. 2. 2
  3. 3. ”19” things you should be doing to acquire email subscribers and get morefans – even on a shoe string budget
  4. 4. Attract youraudience
  5. 5. Innovate and disrupt, but do it right !
  6. 6. Innovate and disrupt
  7. 7. Which page generated most registrations? Landing page #1 Landing page #2
  8. 8. Which page generated most registrations? 275 conversions 110 conversions Landing page #1 Landing page #2
  9. 9. The conversionfunnelfor all youractivities
  10. 10. What are we managing here? 11
  11. 11. Integrate appropriateCall to Actionseverywherefor social, for email, for ...
  12. 12. So what is appropriate?Ask yourself• When a person is at this place, what is that person most likely to want to do?• How can I help the person achieve what the person is likely to want to do?• Which alternatives can I offer the person?• What do I need to do in order to get the person to where I want the person to go next?
  13. 13. Earned media: What will make youraudience talk about you?(c) Michael Leander Nielsen, 14
  14. 14. See the movie here
  15. 15. Share experiences
  16. 16. http://www.facebook.com/pages/Bimby-Portugal/142614979110197?sk=wall
  17. 17. Quick results – B2B case study + 2 interview requests + 45 newsletter subscribers + 3 registered for event in Lisbon
  18. 18. Talk about something of interesthttp://www.michaelleander.me/blog/tourism-marketing-is-this-the-best-portugal-can-do/
  19. 19. Incentivize andexclusivity
  20. 20. Gifting or engagingin a smart way
  21. 21. Give people a choice
  22. 22. MWR 2MWR 1 Trust MWR 3 Trust MWR 4
  23. 23. Are you using your main navigation to getvisitors to do what you want them to do?
  24. 24. -> Link opens messagein social network-> Default text to share-> Track # of shares-> Track # of conversions
  25. 25. Respond by sharing• Example here• Give your newsletter incentive in return for a share• Let people register for contests in return for a share• Use the Walk in The Park technique
  26. 26. Widgets, plugins and badgesEngage your website and blogvisitors > attract more FacebooklikesFacebook social plugins:http://developers.facebook.com/docs/plugins/Facebook badges:http://www.facebook.com/badges/
  27. 27. Get fans to join via SMS/textPerfect for ...• Live events• Advertisements inTV, Radio, Outdoor• Maybe even on yourBusinesscard?• Or at POS (Point of Sale?)
  28. 28. Think hard before you phrase your call to actions !
  29. 29. Advertise on in social media andsocial networksWant to get a glimpse of Facebook advertisement
  30. 30. The journey starts off site –make it effectiveBanner
  31. 31. The same goes for the copy in your social media messagesAbout EADIM in London here http://www.eadim.com/eadim2011/?ap_id=leander
  32. 32. Pharma marketing article is here http://ht.ly/1f3IoZ
  33. 33. Integrate call to actions on all pages 15% 85% Which produced more sign-ups – the banner or the text link?
  34. 34. Text links very important
  35. 35. Learn more about this topicMichael Leander is an internationalmarketing speaker. He has spoken in 35+countries and at countless webinars..Find him herehttp://www.twitter.com/michaelleanderSpeaking: http://www.michaelleander.meConsulting: http://www.michaelleander.comEmail: leander@michaelleander.com
  36. 36. How?• Exclusivity: allow access to certain customer groups only• On Facebook implement application that will allow login only if person has customer number / password• Use closed communities with manual selection on blog, on social networks• Be creative and stay true to your customer loyalty management strategy

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