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Business model framework

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Business Model

Business Model

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  • 1. Business model templateINFRASTRUCTURE KA OFFER CR CUSTOMER CUSTOMER KEY ACTIVITIES VP RELATIONSHIP KP CS VALUE KEY PARTNERS CUSTOMER SEGMENTS PROPOSITION CD KR CHANNEL KEY RESOURCES DISTRIBUTION COST FINANCE REVENUE STRUCTURE STREAMS Source: Management2.0:Competitive Advantage through Business Model Design & Innovation June 2007 by Alexander Osterwalder, PhD, Arvetica www.arvetica.com Accessed via www.slideshare.net Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 2. Business model framework The starting point OFFER CUSTOMER VALUE CUSTOMER PROPOSITION SEGMENTS value proposition 1 target customer 1 value proposition 2 target customer 2Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 3. The starting point OFFER CUSTOMERMindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 4. How to build customer relationships? OFFER CUSTOMER COMMUNICATION VALUE CUSTOMER & DISTRIBUTION PROPOSITION SEGMENTS CHANNELS value proposition 1 channel 1 target customer 1 value proposition 2 channel 2 target customer 2 … … …Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 5. How to build customer relationships OFFER CUSTOMERMindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 6. How will you earn money? OFFER FINANCE VALUE REVENUE CUSTOMER PROPOSITION STREAMS SEGMENTS value proposition 1 revenue stream 1 target customer 1 value proposition 2 revenue stream 2 target customer 2 … … …Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 7. How will you earn money? OFFER FINANCEMindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 8. the big picture Partner Network Customer Relationship • food & beverages • personalized web • ticketing services profile • promoters • newsletter • ad placement • team blog (RSS) • telecom operator • VIP events with • TV operator team •… •… Core Capability Activity Configuration Value Proposition Distribution Channel Target Customer• play attractive & win • team management • attractive rugby • stadium • fans (families, etc.) games • event management • 360º event (match, • POS networks • fan groups• brand management • venue management dining, shopping) • club website (+online TV) • companies• video images • ticketing • exclusive VIP lounges • club cable TV channel • event/concert organizers• channel management • VIP relationship • merchandising • mobile phone TV channel • advertisers management • renting out stadium • … • … • video crew •… •… Cost Structure Revenue Model • team & maintenance • Ticket fees & season tickets • infrastructure management • online TV subscription revenues • marketing • revenue sharing cable & mobile phone TV • video • renting out stadium for events • advertising revenues • merchandising revenuesMindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 9. value creates revenues Partner Network Customer Relationship • food & beverages • personalized web profile • ticketing services • newsletter • promoters • team blog (RSS) • ad placement • VIP events with team • telecom operator • … • TV operator • … Core Capability Activity Configuration Value Proposition Distribution Channel Target Customer• play attractive & win • team management • attractive rugby • stadium • fans (families, etc.) games • event management • 360º event (match, • POS networks • fan groups• brand management • venue management dining, shopping) • club website (+online TV) • companies• video images • ticketing • exclusive VIP lounges • club cable TV channel • event/concert organizers• channel management • VIP relationship • merchandising • mobile phone TV channel • advertisers management • renting out stadium • … • … • video crew •… •… Cost Structure Revenue Model • team & maintenance • Ticket fees & season tickets • infrastructure management • online TV subscription revenues • marketing • revenue sharing cable & mobile phone TV • video • renting out stadium for events • advertising revenues • merchandising revenuesMindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 10. creating value requires infrastructure Partner Network Customer Relationship • food & beverages • personalized web profile • ticketing services • newsletter • promoters • team blog (RSS) • ad placement • VIP events with team • telecom operator • … • TV operator • … Core Capability Activity Configuration Value Proposition Distribution Channel Target Customer• play attractive & win • team management • attractive Rugby • stadium • fans (families, etc.) games • event management • 360º event (match, • POS networks • fan groups• brand management • venue management dining, shopping) • club website (+online TV) • companies• video images • ticketing • exclusive VIP lounges • club cable TV channel • event/concert organizers• channel management • VIP relationship • merchandising • mobile phone TV channel • advertisers management • renting out stadium • … • … • video crew •… •… Cost Structure Revenue Model • team & maintenance • Ticket fees & season tickets • infrastructure management • online TV subscription revenues • marketing • revenue sharing cable & mobile phone TV • video • renting out stadium for events • advertising revenues • merchandising revenuesMindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 11. infrastructure generates costs Partner Network Customer Relationship • food & beverages • personalized web profile • ticketing services • newsletter • promoters • team blog (RSS) • ad placement • VIP events with team • telecom operator • … • TV operator • … Core Capability Activity Configuration Value Proposition Distribution Channel Target Customer• play attractive & win • team management • attractive rugby • stadium • fans (families, etc.) games • event management • 360º event (match, • POS networks • fan groups• brand management • venue management dining, shopping) • club website (+online TV) • companies• video images • ticketing • exclusive VIP lounges • club cable TV channel • event/concert organizers• channel management • VIP relationship • merchandising • mobile phone TV channel • advertisers management • renting out stadium • … • … • video crew •… •… Cost Structure Revenue Model • team & maintenance • Ticket fees & season tickets • infrastructure management • online TV subscription revenues • marketing • revenue sharing cable & mobile phone TV • video • renting out stadium for events • advertising revenues • merchandising revenuesMindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 12. the profit zone Partner Network Customer Relationship • food & beverages • personalized web profile • ticketing services • newsletter • promoters • team blog (RSS) • ad placement • VIP events with team • telecom operator • … • TV operator • … Core Capability Activity Configuration Value Proposition Distribution Channel Target Customer• play attractive & win • team management • attractive rugby • stadium • fans (families, etc.) games • event management • 360º event (match, • POS networks • fan groups• brand management • venue management dining, shopping) • club website (+online TV) • companies• video images • ticketing • exclusive VIP lounges • club cable TV channel • event/concert organizers• channel management • VIP relationship • merchandising • mobile phone TV channel • advertisers management • renting out stadium • … • … • video crew •… •… Cost Structure Revenue Model • team & maintenance • Ticket fees & season tickets • infrastructure management • online TV subscription revenues • marketing • revenue sharing cable & mobile phone TV • video < • renting out stadium for events • advertising revenues • merchandising revenuesMindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 13. Market Options Matrix High 10 How to Lift MARKET DIFFERENTIATIONMARKET DIFFERENTIATION OUTSTANDING NICHE/FLOWS • Faster time to market SUCCESS • Product innovation • Strategic partnerships 5 COST DISASTER LEADERSHIP How to reduce RELATIVE COSTS • Remove seven wastes Low 0 5 High 10 RELATIVE COSTS • Develop export markets • Set target prices Exercise: Plot your products / services on the following matrix. What 3 key actions do you need to take? Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors