Version 1 | 01.01.01
Allowing Access to the smallest possible shop window
On the largest inventory of stock
Version 1 | 01.01.01
Version 1 | 01.01.01
The Founders
Jonathan Kendrick is the Chairman and founder of ROK. JK is a successful British entrepr...
Version 1 | 01.01.01
Version 1 | 01.01.01
The ROK Platform enables companies to put their brand on mobile
phones- either through marketing camp...
Version 1 | 01.01.01
ROK Develops & Executes Mobile Strategies
The low-cost / high-return offers the opportunity for ongoi...
Version 1 | 01.01.01
Version 1 | 01.01.01
Version 1 | 01.01.01
Mobile Distribution Overview
Version 1 | 01.01.01
Mobile OverviewMobile Distribution Overview
Version 1 | 01.01.01
Mobile OverviewMobile Distribution Overview
Version 1 | 01.01.01
Mobile OverviewMobile Distribution Overview
Version 1 | 01.01.01
Mobile OverviewMobile Distribution Overview
I. BUILDING A MOBILE BRAND
ROK’s Global Partnerships are with top brands in the
mobile, retail, and Telco industries to ma...
Version 1 | 01.01.01
The three faces of mobile
Version 1 | 01.01.01
Mobile Marketing & Advertising can be used to
Reach, acquire & retain customers
Further develop relat...
Version 1 | 01.01.01
Approaches to Integrating Mobile
Push Campaign; use program-specific Opt in database
Pull Campaign; u...
Version 1 | 01.01.01
BUILDING A BRAND IN MOBILE
THROUGH VALUE ADDED SERVICES
BASIC MODEL 4 SUCCESS
Version 1 | 01.01.01
ROK Business Models
Licensing of proprietary technologies to Mobile Network Operators, Media
Groups a...
Version 1 | 01.01.01
Version 1 | 01.01.01
Version 1 | 01.01.01
Version 1 | 01.01.01
BENEFITS TO ADVERTISER
Reach customers in a selected environment
Associate advertising brands with ve...
Version 1 | 01.01.01
Version 1 | 01.01.01
Version 1 | 01.01.01
Version 1 | 01.01.01
Version 1 | 01.01.01
Examples
Featured Wallpaper
Powered by
Featured Wallpaper Featured Application
Version 1 | 01.01.01
Phase I- June 2009 – December 2009
- White label Selected ROK Products to offer with existing brands
...
Version 1 | 01.01.01
Phase II- January 2010 – June 2010
- New advance features built into existing software
- Offer Premie...
Version 1 | 01.01.01
II. ROK PRODUCTS
PHASE I
Version 1 | 01.01.01
Version 1 | 01.01.01
Spark is a broadcast message to multiple friends to spark discussion
Groundbreaking mobile social mes...
Version 1 | 01.01.01
How it Works - Igniting Sparks
• Users can ‘Ignite Sparks’
e.g. broadcast short messages to
their com...
Version 1 | 01.01.01
IM
Networks
Operators
MNO
WiFi /
VoIP
Operator
Social
Networks
Consumer: One access point for everyth...
Version 1 | 01.01.01
One contact list :
• Phonebook (backup)
• Social and IM networks
• File sharing
• Offline/text messag...
Version 1 | 01.01.01
- White label solution
- Micro-blogging
- User profiles with status
- Photo uploads
- Monetizing via ...
Version 1 | 01.01.01
• Windows
• Mac
Full service on every platform
• Java
• Symbian
• Windows Mobile
• iPhone/iPod Touch
...
Version 1 | 01.01.01
ANSA
ANSA service provides any user with a quick and simple
response to any question they choose to a...
Version 1 | 01.01.01
Multiple Magazines:
Any user reading a range of magazines can text to ask a
question.
Each magazine h...
Version 1 | 01.01.01
Placements of Banners
- My Space, Facebook
- Partner websites
-Tie in Campaigns
- Promote New Project...
Version 1 | 01.01.01
PUSH INBOX
Pick up emails on the move, listen to them, reply to them, delete them
and have them all a...
Version 1 | 01.01.01
Version 1 | 01.01.01
PUSH INBOX
Push InBox is a Push Email solution for
all mobile handsets! Changes all the rules
No appl...
Version 1 | 01.01.01
PUSH INBOX
• Enable the Push on individual email addresses or
across whole Accounts
• Handles all com...
Version 1 | 01.01.01
ROK COMICS
Promote brands in a unique and flexible way that grows with the product
Available both on ...
Version 1 | 01.01.01
ROK Comics provides world-class brands,
delivered to the mobile phone, globally, through
the WAP and ...
Version 1 | 01.01.01
L.O.S.T
LANGUAGE OVER SMS TRANSLATION
Version 1 | 01.01.01
LOST
LANGUAGE OVER SMS TRANSLATION is a text
message, language translation service for all mobile
pho...
Version 1 | 01.01.01
-A dynamic tool
that promotes the
brand
- Useful to engage
existing travelers
and to target new
users...
Version 1 | 01.01.01
FonePark
Version 1 | 01.01.01
Version 1 | 01.01.01
Version 1 | 01.01.01
Version 1 | 01.01.01
Version 1 | 01.01.01
VIDEO WALLPAPERRINGTONES
FREE MOBILE PROMOTION
Version 1 | 01.01.01
FREEBE TV
ROK launched the first worldwide free-to-watch mobile TV service
Users can simply register ...
Version 1 | 01.01.01
Free mobile TV that can be accessed directly from
any website or wap site.
Version 1 | 01.01.01
Version 1 | 01.01.01
VIEWING FREEBETV ON MOBILE
The link arrives just like a text message
User opens the message and click...
Version 1 | 01.01.01
News Jack
News Jack is a self-generating, mobile news, video channel solution.
The next generation ‘Y...
Version 1 | 01.01.01
HOW TO USE NEWSJACK
Version 1 | 01.01.01
COMMERCIAL OPPORTUNITES
News Jack provides a unique, commercial tool that is
totally free and creates...
Version 1 | 01.01.01
EXAMPLE
Version 1 | 01.01.01
CHIT CHAT
Fully moderated SMS and WAP engine
A team of employed ‘chatters’ respond to users through a...
Version 1 | 01.01.01
* ChitChat works
on any mobile
handset
* Daily contact and
dialogue with the
user
* Product always
on...
Version 1 | 01.01.01
CAPTION IT
A web and mobile application that provides simple tools, to let users caption
their photog...
Version 1 | 01.01.01
*Caption It works
on any PC
* ‘Send to friend’
on any WAP
enabled mobile
worldwide
CAPTION IT
Piggy b...
Version 1 | 01.01.01
FEED READER
This is a solution for anyone with a mobile phone to keep on top of
current affairs and p...
Version 1 | 01.01.01
* Feed Reader works
on any mobile
•The service can be
maintained through
the mobile application
•Turn...
Version 1 | 01.01.01
G.O.D.
Gay on Demand
Providing news, sport & entertainment pushed
directly to the user’s phone as it ...
Version 1 | 01.01.01
Version 1 | 01.01.01
SERVICE OPTIONS
NOD utilizes industry standard methods of
deployment, totally opening up the market p...
Version 1 | 01.01.01
User Benefits:
Push technology gives Customer control –
They choose what to watch & when to watch it
...
Version 1 | 01.01.01
NOD - Via Print-
3 OF 3
NOD
News on Demand
Version 1 | 01.01.01
Version 1 | 01.01.01
Blubox is an exciting new software application which combines state of the art data
compression techn...
Version 1 | 01.01.01
Potential Usage
Digital Photography boom. Digital
Photography is experiencing phenomenal growth as
th...
Version 1 | 01.01.01
Key Benefits
Multiple, hi-res photos can be emailed without
compromising image quality
Security and p...
PHASE II
• ROK MEDIA STORE
– Delivers video, audio, games, and more to SC/MMC cards
– Over 500 million globally, (35 milli...
Version 1 | 01.01.01
Concept: DVC Chip = iPod
Content is ‘down-loaded’ onto the SD/MMC card
Plug memory into PC - it shows...
Version 1 | 01.01.01
Media Store enables rich full length content to be loaded
to memory cards for play on Partner handset...
Version 1 | 01.01.01
• Plug-and-Play removable Multimedia Memory Card
(MMC) loaded with ROK Player software and content
• ...
Version 1 | 01.01.01
ROK TV can offer a fully managed service, including
content acquisition, production scheduling and br...
Version 1 | 01.01.01
Installation Type:
Streaming servers hosted within network
Content production servers hosted in speci...
Version 1 | 01.01.01
• ROK TV provides ‘live’, ‘looped’ and ‘on-
demand’ premium channels
• ROK TV runs on Symbian, Java a...
Version 1 | 01.01.01
ROK TV: On and Off Deck Solution
•ROK runs a complete, off deck, white-label
solution for mobile TV
•...
Version 1 | 01.01.01
Streaming 2.5/3G radio with purchase & download
track from and to handset
Version 1 | 01.01.01
ROK Radio is the ultimate enhancement to the
mobile entertainment market
Music Anywhere, Anytime!
ROK...
Version 1 | 01.01.01LOGO & IMAGES-
CONCEPT ONLY-
Version 1 | 01.01.01
Version 1 | 01.01.01
Version 1 | 01.01.01
Version 1 | 01.01.01
Version 1 | 01.01.01
Version 1 | 01.01.01
HERE 4 CHANGE
MOBILE MARKETING
ROK provides mobile solutions for both niche and mass market, across
a number of different business and c...
Version 1 | 01.01.01ROK TV
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  1. 1. Version 1 | 01.01.01 Allowing Access to the smallest possible shop window On the largest inventory of stock
  2. 2. Version 1 | 01.01.01
  3. 3. Version 1 | 01.01.01 The Founders Jonathan Kendrick is the Chairman and founder of ROK. JK is a successful British entrepreneur who has been involved in ventures including the e-voucher system Company, which controlled the electronic distribution of pre-paid mobile airtime. JK’s other successes include the exclusive European rights for Yokohama road and competition tires and forming the world’s first ever commercial ballooning company which later joined with Sir Richard Branson to form Virgin Airship and Balloon Company John Paul DeJoria is a significant beneficial shareholder of ROK. He is the co-founder, Chairman and CEO of the American corporation, John Paul Mitchell Systems, the producer and manufacturer of the massively successful Paul Mitchell hair products organisation. John Paul’s interests encompass other businesses including Patron Tequila, GFI, Solar utility, NRG Natural Gas and Skidmore Energy. John Paul is also on the Board of Directors of the Solar Electric Light Fund (SELF) and he is a member of the Council of Advisors of Global Green USA, the United States affiliate of Green Cross International, whose President is His Excellency Mikhail S. Gorbachev, former President of the U.S.S.R.
  4. 4. Version 1 | 01.01.01
  5. 5. Version 1 | 01.01.01 The ROK Platform enables companies to put their brand on mobile phones- either through marketing campaigns or through custom applications. ROK takes this concept to the next level- supporting our clients vision and helping exceed their acquisition, development, retention and marketing goals What can ROK do for you
  6. 6. Version 1 | 01.01.01 ROK Develops & Executes Mobile Strategies The low-cost / high-return offers the opportunity for ongoing customer engagement and the ability for companies to create new recurring revenue streams through the sale of Ringtones, Wallpapers, Video, Mobile TV, Applications & more.
  7. 7. Version 1 | 01.01.01
  8. 8. Version 1 | 01.01.01
  9. 9. Version 1 | 01.01.01 Mobile Distribution Overview
  10. 10. Version 1 | 01.01.01 Mobile OverviewMobile Distribution Overview
  11. 11. Version 1 | 01.01.01 Mobile OverviewMobile Distribution Overview
  12. 12. Version 1 | 01.01.01 Mobile OverviewMobile Distribution Overview
  13. 13. Version 1 | 01.01.01 Mobile OverviewMobile Distribution Overview
  14. 14. I. BUILDING A MOBILE BRAND ROK’s Global Partnerships are with top brands in the mobile, retail, and Telco industries to market, distribute and sell our products, services and content
  15. 15. Version 1 | 01.01.01 The three faces of mobile
  16. 16. Version 1 | 01.01.01 Mobile Marketing & Advertising can be used to Reach, acquire & retain customers Further develop relationships with existing customers Build brand associations through increased contact Generate sales leads and drive sales (direct response & cross promotions) Deliver specific, relevant information the user is looking for. Just when they need it Phones are PERSONAL! Earn permissions & use them wisely Use pictures, graphics, & sound for a more compelling call to action
  17. 17. Version 1 | 01.01.01 Approaches to Integrating Mobile Push Campaign; use program-specific Opt in database Pull Campaign; use other media as call to action for consumers to participate in mobile promotion CRM: use wireless channel to bolster customer loyalty Sponsored content: leverage advertisers to subsidize delivery of content Consumers will pay if content is fun or useful Build a relationship; Maintain the relationship Most importantly- What’s in it for the User
  18. 18. Version 1 | 01.01.01 BUILDING A BRAND IN MOBILE THROUGH VALUE ADDED SERVICES
  19. 19. BASIC MODEL 4 SUCCESS
  20. 20. Version 1 | 01.01.01 ROK Business Models Licensing of proprietary technologies to Mobile Network Operators, Media Groups and handset manufacturers, include ROK TV, ROK Media Store and ROK Player, etc Sales and distribution of mobile content & products and hardware direct to consumers, include ROK Media Store, and ANSA Advertising Revenue- The CPM for relevant and appropriate Mobile Advertising is currently valued at twice the mainstream TV CPM – and the mobile advertising market is predicted to grow into a $35 billion industry by 2012. ROK products developed with mobile advertising in mind include FreeBeTV
  21. 21. Version 1 | 01.01.01
  22. 22. Version 1 | 01.01.01
  23. 23. Version 1 | 01.01.01
  24. 24. Version 1 | 01.01.01 BENEFITS TO ADVERTISER Reach customers in a selected environment Associate advertising brands with venue Initiate regular dialogue with potential customers Extend sales cycle beyond venue Synchronize mobile campaigns with other traditional advertising methods. Enhance your brand by associating with specific movie, game, or music releases. Hassle free implementation, management and reporting. BRANDED MOBILE ENTERTAINMENT 1. Learn more 2. Skip Drive Traffic: Click to WAP Site Mobile Campaigns: Click 2 Call & Click 2 Text 1. Learn more 2. Skip Branding/Information Dive: Click-for More
  25. 25. Version 1 | 01.01.01
  26. 26. Version 1 | 01.01.01
  27. 27. Version 1 | 01.01.01
  28. 28. Version 1 | 01.01.01
  29. 29. Version 1 | 01.01.01 Examples Featured Wallpaper Powered by Featured Wallpaper Featured Application
  30. 30. Version 1 | 01.01.01 Phase I- June 2009 – December 2009 - White label Selected ROK Products to offer with existing brands (Mobile/PC) - Mobilize existing social community site by offering mobile features & applications built in - Launch new product every 1-2 Months enhancing existing platform, which will lead to new revenue streams through ad-supported applications. MAKING THIS VISION A REALITY
  31. 31. Version 1 | 01.01.01 Phase II- January 2010 – June 2010 - New advance features built into existing software - Offer Premier Gay & Lesbian content to key consumer portals & carriers Internationally where ROK has existing distribution. Such as India, Thailand, & Philippines. - Build a complete mobile brand by reformatting content for distribution - Offer Gift giving & bundling of content by working with Non-Profit Organizations to help them change world. A new marketing strategy with key advertisers to help NPO Organizations change the world with the Gay & Lesbian community. MAKING THIS VISION A REALITY
  32. 32. Version 1 | 01.01.01 II. ROK PRODUCTS PHASE I
  33. 33. Version 1 | 01.01.01
  34. 34. Version 1 | 01.01.01 Spark is a broadcast message to multiple friends to spark discussion Groundbreaking mobile social messaging application Implements the broadcasting messaging for mobile phones
  35. 35. Version 1 | 01.01.01 How it Works - Igniting Sparks • Users can ‘Ignite Sparks’ e.g. broadcast short messages to their communities or friends • Sparks tell what’s happening with the user, cool photos or YouTube videos user favorites • Unless clicked ‘Private’, Sparks are listed like Wall messages on the user profile and in the community’s profile they have been sent to • Other users can check out from the profile what other users and communities are Sparking
  36. 36. Version 1 | 01.01.01 IM Networks Operators MNO WiFi / VoIP Operator Social Networks Consumer: One access point for everything; no learning curve. Industry: Community, customer ownership, increased engagement, value
  37. 37. Version 1 | 01.01.01 One contact list : • Phonebook (backup) • Social and IM networks • File sharing • Offline/text messaging • Personal Message • Chat Rooms • Group Chat • Conference Call One-click access : • Call • Chat • Messaging and more Buzz: Alert that automatically launches Mobile Application if friend wants to get in contact. FEATURES
  38. 38. Version 1 | 01.01.01 - White label solution - Micro-blogging - User profiles with status - Photo uploads - Monetizing via adds and premium services - UGC content rating & commenting - Search, top lists and latest activities listings - Social networking - public & private Spark message can include image, link or YouTube video
  39. 39. Version 1 | 01.01.01 • Windows • Mac Full service on every platform • Java • Symbian • Windows Mobile • iPhone/iPod Touch • Blackberry EDGE – GPRS – 3G – Wifi • Web IE, Firefox, Safari, Opera • WAP • Widget Blog, Website, Social Network (Facebook, MySpace ... and more)
  40. 40. Version 1 | 01.01.01 ANSA ANSA service provides any user with a quick and simple response to any question they choose to ask.
  41. 41. Version 1 | 01.01.01 Multiple Magazines: Any user reading a range of magazines can text to ask a question. Each magazine has a unique keyword to identify the questions and to reallocate revenue Each magazine has it’s own preferred answering style, from formal to chatty; this is presented to the ANSA team who respond accordingly Variety of magazine adverts, web site and online activities have been adopted to deliver the service Various competitions in magazines drive additional traffic The ANSA content is integrated into the editorial Average response rate per question is under 4 minutes, marketed as ‘within 10 minutes’ ANSA + Magazines + Websites = Success
  42. 42. Version 1 | 01.01.01 Placements of Banners - My Space, Facebook - Partner websites -Tie in Campaigns - Promote New Projects - Sponsor Branded Service EXAMPLE
  43. 43. Version 1 | 01.01.01 PUSH INBOX Pick up emails on the move, listen to them, reply to them, delete them and have them all available when user logs back online
  44. 44. Version 1 | 01.01.01
  45. 45. Version 1 | 01.01.01 PUSH INBOX Push InBox is a Push Email solution for all mobile handsets! Changes all the rules No application is required. Easily set up existing email accounts (POP and IMAP)‫‏‬ • Free Email Account for all Users •Use the White List to block all Spam • Only receive emails from people you want
  46. 46. Version 1 | 01.01.01 PUSH INBOX • Enable the Push on individual email addresses or across whole Accounts • Handles all common attachments and converts them to be viewed directly on the handset • The service generates increased ARPU through data usage and Advertising revenue for all pages viewed •The Branding - logo and colour palette for the Push InBox service can all be changed to reflect the partners branding
  47. 47. Version 1 | 01.01.01 ROK COMICS Promote brands in a unique and flexible way that grows with the product Available both on the mobile phone and on the web
  48. 48. Version 1 | 01.01.01 ROK Comics provides world-class brands, delivered to the mobile phone, globally, through the WAP and Web site. Blue chip branded content Direct to consumer access Business to business opportunities To ‘piggy back’ music/film/book releases Revenue opportunity To market via web/WAP, POS, ATL & viral Made into a series to drive ‘regular’ traffic To tease and promote brand awareness Track response/click through rate Attracting non-subscribers Product Placement
  49. 49. Version 1 | 01.01.01 L.O.S.T LANGUAGE OVER SMS TRANSLATION
  50. 50. Version 1 | 01.01.01 LOST LANGUAGE OVER SMS TRANSLATION is a text message, language translation service for all mobile phone users. Works on every mobile in the world that can send/receive SMS text. LOST enables you to offer a simple, elegant service and generate revenue from it Multi-language translations Great potential for any business in the travel industry or people on the move Immediate SMS response To promote awareness of the brand A mobile ‘phrase book’ for all travellers A service to promote community awareness Co-branded/Sponsorship opportunities A push/pull sales mechanic
  51. 51. Version 1 | 01.01.01 -A dynamic tool that promotes the brand - Useful to engage existing travelers and to target new users. ARE‫‏‬U‫“‏‬LOST” Powered by Who can benefit from LOST? - Holiday companies - Air travel companies - Ferry companies - Car hire companies - Tourist Information - Immigration services - Rail companies - Bus companies - Education services
  52. 52. Version 1 | 01.01.01 FonePark
  53. 53. Version 1 | 01.01.01
  54. 54. Version 1 | 01.01.01
  55. 55. Version 1 | 01.01.01
  56. 56. Version 1 | 01.01.01
  57. 57. Version 1 | 01.01.01 VIDEO WALLPAPERRINGTONES FREE MOBILE PROMOTION
  58. 58. Version 1 | 01.01.01 FREEBE TV ROK launched the first worldwide free-to-watch mobile TV service Users can simply register online and they receive a WAP link to the service Advertising-supported business model
  59. 59. Version 1 | 01.01.01 Free mobile TV that can be accessed directly from any website or wap site.
  60. 60. Version 1 | 01.01.01
  61. 61. Version 1 | 01.01.01 VIEWING FREEBETV ON MOBILE The link arrives just like a text message User opens the message and clicks on the Link A WAP link is sent to the mobile number registered This opens the Mobile’s Internet Browser and takes the user to the FreeBeTV WAP Site There will be a list of channels Simply click on a channel to start watching FreeBeTV VIEWING FREEBETV ON PC Visit www.freebe.tv Download & save the FreeBeTV Zip file to desktop Install the file Fill in login details to FreeBeTV Switch [on] FreeBeTV & choose channels to view
  62. 62. Version 1 | 01.01.01 News Jack News Jack is a self-generating, mobile news, video channel solution. The next generation ‘You Tube’ for the mobile market. News Jack
  63. 63. Version 1 | 01.01.01 HOW TO USE NEWSJACK
  64. 64. Version 1 | 01.01.01 COMMERCIAL OPPORTUNITES News Jack provides a unique, commercial tool that is totally free and creates user-generated revenue. Banner advertising for WAP and web Send to friend (optional) Generates data-hungry traffic Revenue is generated from data or calls Increased ARPU Creates unique and exclusive content to 3rd parties Users upload their own videos through their mobile or from the web Users choose if material can be public or private Users can embed video on external sites such as myspace or facebook * News Jack works on any WAP enabled mobile handset * Material can be made public or private
  65. 65. Version 1 | 01.01.01 EXAMPLE
  66. 66. Version 1 | 01.01.01 CHIT CHAT Fully moderated SMS and WAP engine A team of employed ‘chatters’ respond to users through a dedicated web interface
  67. 67. Version 1 | 01.01.01 * ChitChat works on any mobile handset * Daily contact and dialogue with the user * Product always on, worldwide CHIT CHAT Chat groups and rooms are themed/branded A 24/7 service with engaging/topical subjects, EG: The Smoking Room. Users can smoke while on their mobile or PC in a ‘virtual’ themed pub Potential for viral/community marketing push Always on, 24/7 access to users & data Total customer care package guaranteed Repeat traffic promotes stickiness to brand Co-branding opportunity across vertical markets A trusted global service Chat is always confidential ChitChat works on any mobile handset Communicate/chat while on the move CHAT NOW: Text ‘CHAT’ to 8380 Lonely? Why not
  68. 68. Version 1 | 01.01.01 CAPTION IT A web and mobile application that provides simple tools, to let users caption their photographs with speech bubbles and then send the images onto friends.
  69. 69. Version 1 | 01.01.01 *Caption It works on any PC * ‘Send to friend’ on any WAP enabled mobile worldwide CAPTION IT Piggy backs existing ‘photo-sharing’ trend Next generation mobile ‘photo editing’ tool A 24/7 service controlled by the user Graphics/bubbles provided for ease of use A tool for user-generated material Co-branded to promote awareness Visual identity across vertical markets Service available across all languages A self-publishing service, with user-generated viral marketing opportunity Images sent via MMS or WAP push
  70. 70. Version 1 | 01.01.01 FEED READER This is a solution for anyone with a mobile phone to keep on top of current affairs and personal interests whilst on the move
  71. 71. Version 1 | 01.01.01 * Feed Reader works on any mobile •The service can be maintained through the mobile application •Turned on and off remotely FEED READER A mobile application RSS and Blog reader. Always on, 24/7 revenue generation Repeat traffic promotes retention Viral marketing via user-generated material Co-branded to promote awareness A topical service, personalised by the user A community/brand promotion tool
  72. 72. Version 1 | 01.01.01 G.O.D. Gay on Demand Providing news, sport & entertainment pushed directly to the user’s phone as it happens. G.O.D.
  73. 73. Version 1 | 01.01.01
  74. 74. Version 1 | 01.01.01 SERVICE OPTIONS NOD utilizes industry standard methods of deployment, totally opening up the market place and providing a flexible solution: Direct SMS ordering EG: NOD SPORT SMS to WAP push for full WAP menu Straight from carriers WAP deck Web ordering Delivery MMS message Email to mobile User can SMS in a feed choice directly. EG: NOD Sport MMS or email push up to 3 times daily direct to the mobile User can choose directly from the carrier WAP deck User can choose directly from the carrier web site NOD Server
  75. 75. Version 1 | 01.01.01 User Benefits: Push technology gives Customer control – They choose what to watch & when to watch it Satisfies mobile users habits – Snack feeding (short, sharp, & updated) No Application download – Simply sign up and wait for the updates Never miss the latest news – Clip remains in messages box until user deletes Fully white labelled system available NOD Service can operate in the following ways: * Subscription service * Free to user: Advertising model * Data traffic revenue share * Combination of all above G. O. D. Gay On Demand Example NOD – Video Clips-
  76. 76. Version 1 | 01.01.01 NOD - Via Print- 3 OF 3 NOD News on Demand
  77. 77. Version 1 | 01.01.01
  78. 78. Version 1 | 01.01.01 Blubox is an exciting new software application which combines state of the art data compression technology with industry standard encryption Blubox has been designed for the digital camera and internet consumer markets. It allows a user to dramatically improve the digital photo sharing experience over the internet and ensure the protection of private and personal information.
  79. 79. Version 1 | 01.01.01 Potential Usage Digital Photography boom. Digital Photography is experiencing phenomenal growth as the cost of ownership of a digital camera falls and the number of internet connected households increases Internet growth. Global broadband penetration is set to double in the next five years. Consumers are becoming familiar with the communication possibilities that the internet brings Files sizes are increasing. Megapixel counts are increasing as manufacturers try to differentiate their products leading to larger and larger file sizes Bandwidth pressures. A greater strain is being placed on the communications network as more people use the internet and richer content is moved around. Although investment in the internet infrastructure is continuous, demand for bandwidth is increasing at a rate greater than supply
  80. 80. Version 1 | 01.01.01 Key Benefits Multiple, hi-res photos can be emailed without compromising image quality Security and piece of mind when emailing or storing File upload experience is dramatically improved Blubox archives sent to friends and family can be viewed, printed and extracted by downloading Blubox free- of-charge from the web (free ‘Reader’) Images can be restored to their original size and format with the user’s existing applications User can choose the right image quality & compression level for their needs Images can be viewed, printed and edited without the need to extract Blubox is very easy to use and has a familiar Windows style interface Blubox encodes a copy, it never deletes or changes the original files - Easily drag & drop photo’s in your Blubox - Automatically compress & secure - Easily send & share digital files and folders - Receive, preview, extract & securely manage - Subtle messaging via ‘iLine’ banner window
  81. 81. PHASE II • ROK MEDIA STORE – Delivers video, audio, games, and more to SC/MMC cards – Over 500 million globally, (35 million in the USA) Mobile phones have MMC Slots – “White-label” solution for your brands and partners. Revenue share – Content sold ‘per download’ or via subscription – Majority revenue share to content owners • ROK TV/ROK RADIO – Carrier agnostic, streaming mobile television – Can deliver and provision paid mobile TV from any website or wap site as off-deck, direct-to-consumer service – “Per subscriber, per month” fee paid to all content providers for their channels • ROK PLAYER – OEM: Preloaded content on SD/MMC – “Per Unit” fee paid to content providers – RETAIL: Preloaded cards sold at retail with a ‘per unit’ fee paid to content providers.
  82. 82. Version 1 | 01.01.01 Concept: DVC Chip = iPod Content is ‘down-loaded’ onto the SD/MMC card Plug memory into PC - it shows up like a hard drive’
  83. 83. Version 1 | 01.01.01 Media Store enables rich full length content to be loaded to memory cards for play on Partner handsets Full screen, landscape viewing ROK provides a full managed own branded solution Media Store creates a unique added value proposition and can provide a significant revenue stream ROK Player has a built in ‘patented’ copy protection (DRM) approved by Sony, Universal, Warner Bros, Disney, EMI, BBC and ITV.
  84. 84. Version 1 | 01.01.01 • Plug-and-Play removable Multimedia Memory Card (MMC) loaded with ROK Player software and content • Content can be: – Pre-loaded and then retailed as physical product – Downloaded to consumers’ own MMC over in- store content terminals or online portals – Bundled with handset and ‘unlocked’ via PSM • Currently on-sale in over 500 shops in UK, and across an international distribution network which includes Europe, China, Russia, India and Brazil • Unique compression technology - DVD content (2 hours) compressed to a 64Mb memory card • Unique content security protection (DRM) - To prevent unauthorised copying and distribution • Full-screen view - Image is turned automatically to the ‘landscape’ wider screen view • Easy to use - Auto-load (with forward / reverse and auto-pause) functions are incorporated
  85. 85. Version 1 | 01.01.01 ROK TV can offer a fully managed service, including content acquisition, production scheduling and broadcasting
  86. 86. Version 1 | 01.01.01 Installation Type: Streaming servers hosted within network Content production servers hosted in specialist 3rd party content aggregator Content Delivery: Combination of live and looped TV channels Channels sourced by ROK & locally by 3rd part Live channels provided by satellite link directly into 3rd party server location in Pakistan, includes live radio stations Billing Integration: Premium SMS based billing Pre and post pay account billing, references account credit
  87. 87. Version 1 | 01.01.01 • ROK TV provides ‘live’, ‘looped’ and ‘on- demand’ premium channels • ROK TV runs on Symbian, Java and Windows mobile handsets • ROK have the expertise to provide a turnkey solution • Channels are offered in packages or can be made available individually • User can access programming and subscription information via the WAP portal or website, wap.rok.tv or www.rok.tv • ROK TV has in-built billing functionality • Now active with major global and regional mobile network operators
  88. 88. Version 1 | 01.01.01 ROK TV: On and Off Deck Solution •ROK runs a complete, off deck, white-label solution for mobile TV •Services in UK, China, US, and Brazil with more being added each month • Channels can be provisioned directly from your web site or Media Store • Create your own channels, use our channels or choose a combination of both • ROK builds and runs entire service
  89. 89. Version 1 | 01.01.01 Streaming 2.5/3G radio with purchase & download track from and to handset
  90. 90. Version 1 | 01.01.01 ROK Radio is the ultimate enhancement to the mobile entertainment market Music Anywhere, Anytime! ROK Radio works in conjunction with ROK Player ROK Radio provides new media revenue generation through subscription payment option ROK Radio provides music purchase on a track by track basis while on the move ROK Radio locked to MMC providing: – valuable data capture for broadcasters – security to prevent Free viewing Potential Usage ROK Radio = iPod + iTunes + Radio + Mobile. Works on mobile all of the time. Download & pay for individual tracks as you listen. Live broadcast Subscribe to stations delivered live to the handset Music downloads Download & pay for individual tracks as you listen One device Radio, music player, music retail store and phone
  91. 91. Version 1 | 01.01.01LOGO & IMAGES- CONCEPT ONLY-
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  98. 98. HERE 4 CHANGE
  99. 99. MOBILE MARKETING ROK provides mobile solutions for both niche and mass market, across a number of different business and consumer sectors. ROK can ‘mobilize’ all brands ROK products work on every mobile or PC ROK products are open to millions of users ROK products work across multiple languages, covering the largest parts of the world ROK products enable you to offer simple, elegant services and generate revenue from them ROK offers account management and customer care for all products Customer care maintained by ROK Technical and user guides provided Future product portfolioio 100% access to live stats
  100. 100. Version 1 | 01.01.01ROK TV

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