Adaptive Thinking (Get More From Today’s Marketplace)

Trade 1950 Research 1960 Phone Calls 1980 e-Mail 1994 SMS 2001 Mail 1970

1950’s: Weeks 1960’s: Days 1970’s: Minutes 1980’s: Now 1990’s: 24hrs 2000’s: Instant

Globalised No Barriers Tech-filled Cooperative Stressed-out Idealised

“ The world is changing very fast. Big no longer beats small. It’s now the fast beating the slow . ” Rupert Murdoch, Chairman and CEO News Corporation Always on, always available, always different , always changing

A clearly understood brand image A strong people & leadership focus A detailed understanding of the modern economic mindset The ability to use technology both internally & externally

A clearly understood brand image

A strong people & leadership focus

A detailed understanding of the modern economic mindset

The ability to use technology both internally & externally

The 1950’s

The 1960’s

The 1970’s

The 1980’s

The 1990’s

2000 - 2003

2004 - 2007

2008 - 2010

“ Not what you know, but who you know…” (Grandparent) “ It ain’t what you do – it’s the way that you do it” (Parent) “ Just do it!” (Baby boomers) “ I can have what I want, when I damn well want it”

“ Not what you know, but who you know…” (Grandparent)

“ It ain’t what you do – it’s the way that you do it” (Parent)

“ Just do it!” (Baby boomers)

“ I can have what I want, when I damn well want it”

Today’s customers have all the knowledge , options, choices & the power What they don’t have is loyalty

Today’s customers have all the knowledge , options, choices & the power

What they don’t have is loyalty

“ Be afraid of your customers , because those are the folks who have the money . Jeff Bezos, CEO Amazon.com Your competitors are never going to send you money.”

Then Now No barriers Cooperation Skill sharing Dialogue Solutions Customer-centric Global Divide & rule Secrecy Silo mentality Separation Products Business–focused National

No barriers

Cooperation

Skill sharing

Dialogue

Solutions

Customer-centric

Global

Divide & rule

Secrecy

Silo mentality

Separation

Products

Business–focused

National

Oil Weather Real Estate War in the Gulf Food Prices Inflation

“ We’re in an economic Pearl Harbor. ” Warren Buffet. Billionaire Investor "The recession is going to get worse, I don't want to hold out false hopes that - by some magic bullet - things will turn around in a couple of months."

“ US financial crisis won't lead to end of capitalism or a depression . ” Bill Gates. Microsoft " The solution lies in the amount of innovation taking place; whose investment is actually greater today than ever."

How on earth do we manage change ?

How on earth do we manage change ?

Adapt Announce Change Intended Result ( Time ) Anger Frustration Surprise Fear Belief Denial Acceptance Trial Accept / Decline Commitment Progress Delivery Disappointment

thank you [email_address] We must confront ourselves in order to manage the issues of today