Fc:bcast presentation 012014

  • 118 views
Uploaded on

Live streaming broadcasts to/from mobile devices focus don sports marketing

Live streaming broadcasts to/from mobile devices focus don sports marketing

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
118
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Opera&onal  Overview   January  2014  
  • 2.          Fullcircle  currently  has  two  func&onal  components,    the  original  Fullcircle  geo-­‐social   loca&on  based  mobile  applica&on  and  BCAST,  our  live  streaming  social  media  broadcas&ng   plaForm.    In  an  effort  to  seize  what  the  Board  of  Directors  feels  is  an  enormous  but  short   lived  market  posi&on  opportunity,  we  have  elected  to  emphasize  BCAST  as  the  dominant   product  and  focus  our  resources  on  building  and  launching  the  BCAST  live  streaming  social   broadcas&ng   plaForm.   That   being   said   the   Fullcircle   Geo-­‐social   mobile   network   has   significant  value/membership  and  will  con&nue  to  be  refined  and  developed  albeit  with  a   limited  por&on  of  our  economic  resources.              The  focus  of  this  presenta&on  is  on  the  BCAST  development  and  Launch.  The  pro-­‐forma   membership   projec&ons,   revenue   and   expenses   are   blended   to   include   the   very   limited   Fullcircle   geo-­‐social   applica&on     costs.   The   company   is   in   the   process   of   rebranding   as   BCAST  including  changing  the  company  name.    Herein  we  briefly  discuss  the  FullCircle  geo-­‐ social  applica&on  but  devote  the  bulk  of  this  presenta&on  to  BCAST  which  we  strongly  feel   has  outstanding  growth  poten&al.   Introduc&on/Background  
  • 3. Introduc&on......................................................................  2     FullCircle  (who  we  are).....................................................  4     Market  Opportunity.........................................................  5     The  Fullcircle  Geo-­‐social  Network....................................    6     Fullcircle  Unique  Feature-­‐Geo-­‐fencing.............................  7     BCAST................................................................................  8     BCAST-­‐How  it  works..........................................................  9   BCAST-­‐  Mobile  Display.......................................................  10     BCAST-­‐  Web  display............................................................  11     BCAST-­‐Broadcas&ng  Page...................................................  12     BCAST  Follower  no&fica&on................................................  13     BCAST  marke&ng/membership  acquisi&on  strategy...........  14     BCAST-­‐mone&za&on  and  revenue  Share  opportuni&es......  15   Projected  use  of  Capital.......................................................  16     Pro-­‐forma  Projec&ons..........................................................  17   Table-­‐1……………………………………………………………………………..  18   Management……………………………………………………………………  19     Exhibits.................................................................................  21       Table  of  Contents                                                                                                                                            Proprietary  and  Confiden/al     Distribu&on   of   this   document   is   limited   to   authorized   persons   only.   This   work   contains   proprietary   and   confiden&al   informa&on   of   FullCircle   Geosocial   Networks,  Inc.,  and  is  protected  by  all  applicable  patent,  copyright,  trademark,  trade  secret  and  similar  intellectual  property  laws.  This  Business  Plan  does   not  cons&tute  an  offer  to  sell  or  a  solicita&on  of  an  offer  to  buy  any  securi&es  in  of  FullCircle  Geosocial  Networks,  Inc.  or  otherwise.  No  person  has  been   authorized  to  make  any  representa&ons,  or  give  any  informa&on  with  respect  to  of  FullCircle  Geosocial  Networks,  Inc,  except  for  the  informa&on  contained   herein  and  any  informa&on  or  representa&on  not  contained  herein  must  not  be  relied  upon.  This  Business  Plan  contains  forward-­‐looking  statements  that   involve  risks  and  uncertain&es.  The  company’s  actual  results  may  differ  materially  from  the  results  discussed  in  the  forward-­‐looking  statement.      
  • 4. Who We Are •  A  Geo-­‐social  Discovery  Network/Mobile   Broadcas&ng  plaForm   •  Located  in  Reston,  Virginia   •  6  US  based  employees     •  12  Member  Offshore  development  team   •  2.1  million  venture  funding  April  2012   •  Developed  and  launched  FullCircle  in  Fall      2011     •  700,000+  members  (shared  with  WNM  Live)   •  Available  on  iPhone,  iPad,  Android  and  New   Windows  Mobile  8   •  Also  Available  in  Chinese  and  Spanish  on  iPad.   FullCircle  members  use  their  mobile   devices  to  create  Proximity  Aware   Communi7es  by  filtering  interests  &   preferences  to    iden/fy,  view   profiles  and  communicate  with   other  members  
  • 5. Market Opportunity •  All  internet  enabled  mobile   devices     •  Domes&c  and  interna&onal     •  Individuals  and  businesses   •  Social  Networking  Members   •  18-­‐25  Males  &  Females   Gartner  predicts  mobile  will  be  the   No.  1  Internet  access  device  by  2013      302.9  million  Americans  reported  that   they  own  a  mobile  device,  making  the   U.S.  wireless  penetra/on  96%,  according   to  CTIA  –  The  Wireless  Associa/on.   Gartner  Iden/fies  the  Top  10   Consumer  Mobile  Applica/ons  for   2012                    #2  –  Loca/on-­‐Based  Services   hSp://www.gartner.com/it/page.jsp?id=1230413  
  • 6. Launch   Register   Search   Communicate   The FullCircle® Mobile Geo-social Network Available  on  iPhone,  Android  and  Windows  mobile  
  • 7. FullCircle Geo-social application Unique feature: GeoFencing™ •  User  defined  no&fica&on  radius      (100  yards,  I  mile,  2  miles  5  miles  etc.)     •  Member  no&fied  in  instance  when  radius  is   penetrated  or  in  reverse  incident  radius  is  lej.   •  No&fica&ons  are  essen&ally  unlimited  and  can   be  adjusted  for    friends,  individuals  with   similar  interests,  places,  events,  etc.     •  Can  be  linked  with  Yelp,  facebook,  etc.   Examples:     •  No&fy  me  when  any  of  my  facebook  friends  are  within  1  mile   •  No&fy  me  when  a    seafood  restaurant  with  a  5  star  or  beler  ra&ng  on   Yelp  enters  my  moving  geofence  (driving  in  car)   •  No&fy  me  when  my  child  or  elderly  adult    leaves  a  designated  geofence   •  No&fy  me  when  a  yard  sale  enters  my  moving  geofence  
  • 8. The Convergence of Live Streaming Video, Location and Social Media And  what  is  BCAST  and  why  is  everyone  so  excited?  
  • 9. How it works? •  BCast is a new social broadcasting platform that enables users to broadcast live, streaming videos at any time from/to mobile devices and the web. •  The real-time, live video functionality of BCast is searchable by location, keyword, followers and other user base aspects. The video streams are live and can be of any duration. •  BCast users can “follow” a BCast member and receive a notification on their mobile device and/or web/tv when that individual is broadcasting. •  BCast users can also search for other users via keyword searchable/ friend-able database performance. •  BCast is an advertising supported service and has built-in appropriate content protections.
  • 10. BCAST Display on Mobile/ Tablet Devices •  Initial multiple Streams layout •  Click/scroll to generate more streaming screens •  Click on smaller screen and full view is enabled with audio •  Keyword searchable •  Friend searchable •  Built-in appropriate content protections
  • 11. BCAST on the Web/TV: Home Page Keyword/ friend- searchable functionality Click to generate more live channel streams Built-in appropriate content protections
  • 12. BCast on the Web: User Broadcast Page Keyword/ friend- searchable functionality Ability to comment on specific user channel page Click to follow user channel
  • 13. User “Follower” Notification Users  are  no&fied  on  mobile  devices,  web  and/or  tv  when  a   member  they  are  “following”  is  broadcas&ng.   And  one  click    to  view    broadcast  anywhere    
  • 14. Leveraging social media and existing members for rapid scale Our planned methodology for acquiring members in BCAST is simple and direct. With a strategy founded in the model of creating “personal broadcast channels”, we intend to heavily leverage existing social media specifically Twitter, Facebook and Instagram. Our system provides for one-click/instant enrollment in BCAST using member’s Twitter or Facebook credentials. Through the use of partnerships and paid incentives with individuals and entities with significant social media followers, we strongly feel BCAST can very rapidly scale as these individuals invite prospective members/fans to enroll in BCAST and follow and be notified of future broadcasts. (see tweet example to right) A prospective member is prompted to download the BCAST App and “Follow” a broadcaster with one click. The BCAST app is automatically downloaded and they enroll instantly. They then receive future notifications when that member is broadcasting. An example (simply an example) would be a celebrity such as Justin Beiber tweeting to his 45 million twitter followers to join BCAST (with one click from link embedded in tweet) and watch him live broadcast from his dressing room prior to a concert. We feel a considerable number of his followers would participate and he would profit from an advertising revenue sharing arrangement for such broadcasts. Although Beiber is an obviously premier example the opportunity exists to partner with thousands of large, medium and small celebrities and leverage them to acquire BCAST members for their own self interest. The BCAST system is designed to only accept enrollment for new members using their Twitter or Facebook credentials. This allows us to not only enroll members in an instant, but affords us certain advantages relative to keeping the broadcast standards high. BCAST  marke&ng/membership  acquisi&on  strategy  
  • 15. BCAST Monetization and Revenue Share Opportunities The BCAST streaming video platform is designed to support an advertising revenue sharing model where by celebrities, athletes and others who have a strong “following” can extend and further monetize their brand through “lifecasting”. As an example, a popular athlete could broadcast to his followers on a recurring basis and the broadcast could be sponsored by a particular group or open to general advertising. The lifecast could be of the athlete doing mundane daily tasks however, as twitter has shown us, would nonetheless be something their fans would appreciate viewing. These “mundane tasks” could become new revenue producing opportunities in the form of sponsored ads and/or product placement. FullCircle has developed a robust proprietary location-based, merchant defined mobile advertising /couponing system known as NearbySuperDeals. (See Attachment) We intend to heavily leverage this new system to deliver ads to the BCAST members based upon location. Network mobile advertising will also be utilized through Apple’s iAds and Android’s AdMob.
  • 16. Projected Use of Additional Capital •  Accelerated  comple&on  of    back-­‐end    Integra&on  and  launch  of  web  and   mobile  proper&es  for  BCAST.   •  Launch  marke&ng  campaign  to  rapidly  implement  and  aggressively  deploy   social  media,  web,  point  of  presence  membership  acquisi&on  campaigns.       •  Deployment  of  Interna&onal  expansion  campaign.   •  Partnership/coali&on  development  (NFL/MLB/NASCAR/celebri&es)   •  Refined  development  of  Fullcircle  Geo-­‐social  Network  and  Ini&a&on  and   development  of  Public  Sector  campaigns  surrounding  Loca&on  Based  Services   (FEMA,  Homeland  Security,  etc)  already  underway.   •  Other  general  overhead  as  needed.  
  • 17. Pro-Forma Membership/Revenue and P&L Projections •  FullCircle's   five-­‐year   simple   financial   overview   is   provided   in   a   separate   alachment.   FullCircle   derives  its  primary  revenue  from  the  following  sources:     •  Adver&sing  and  promo&ons  on  mobile  devices  using  loca&on  based  services  to  provide  targeted  adver&sing  and  promo&ons.     •  Adver&sing  on  the  BCAST/FC  web  sites     •  Enhanced  Subscriber/membership  services/fees  (no  adver&sing,  highlight  your  profile).     •  Because  of  capital  needs  in  years  1  and  year  2  associated  with  the  technology  development  and   ini&al  launch  the  company  does  not  expect  to  achieve  profitability  un&l  year  3.     •  These  projec&ons  take  into  considera&on  a  number  of  assump&ons  which  may  or  may  not  pan   out  and  are  to  be  used  as  a  general  guideline  as  to  financial  and  membership  metrics  that  we   hope  to  achieve.     •  The  membership  projec&ons  have  been  flaled  out  over  a  period  of  &me,  however  we  an&cipate   to  achieve  high  and  low  spikes  depending  on  marke&ng/partnership  ini&a&ves.   •  Financials   assume   smaller   payroll   numbers   with   more   consultant   use   in   an   effort   to   keep   overhead    low  and  variable  
  • 18. Management     FC/BCAST’s  founders  bring  an  unmatched  understanding  of  telecommunica&ons;  IP  based  mobile  applica&ons  and  services  in   conjunc&on  with  E-­‐Commerce  adver&sing  and  a  history  of  high-­‐impact  innova&on  and  successful  management  and  start-­‐up  experience.       Michael  Hodge  CEO     Mike  has  over  10  years  of  e-­‐commerce  and  mobile/wireless  experience  and  is  in&mately  familiar  with  an  entrepreneurial  environment   having  owned  and  operated  his  own  successful  company  for  over  10  years.  Prior  to  forming  FullCircle  Mike  was  VP  of  Strategic   Marke&ng  at  Terrestar  Networks  an  emerging  4g  mobile  network  provider.    He  also  previously  served  as  VP  and  head  of  strategic/ partner  marke&ng  at  SunRocket  a  residen&al  VOIP  telecom  provider  and  as  head  of  Ecommerce  at  TalkAmerica  a  publicly  held   communica&ons  company.  Mike  has  a  Bachelor  of  Science  from  The  College  of  Business  at  The  University  of  Maryland  and  his   ecommerce  and  wireless  success  and  experience  uniquely  qualifies  him  to  oversee  the  rapid  growth  required  to  make  FC/Bcast   successful.  Mike  was  named  by  Finance-­‐Monthly  Magazines  as  one  of  the  2013  North  Americas  CEO’s  of  the  year.         Margaret  S/teler  –  SVP  Finance  and  Corporate  Development   Ms.  S&teler  brings  to  the  organiza&on  a  wealth  of  management  exper&se  supported  by  the  success  of  her  long  distance   telecommunica&ons  company,  Blue  Ridge  Telephone  (BRT).  Co-­‐founder,  Managing  General  Partner,  General  Manager  and  majority   owner  of  BRT,  Ms.  S&teler  represented  the  managerial  and  technical  exper&se  of  this  Virginia-­‐based  company  founded  in  1986.  During   her  tenure  at  Blue  Ridge  Telephone,  Ms.  S&teler  served  on  the  board  of  directors  of  NCBN,  the  Na&onal  Carriers  Buyers  Network,  and   was  also  an  ac&ve  par&cipant  in  ACTA,  America’s  Carriers  Telecommunica&ons  Associa&on.  Prior  to  founding  BRT,  Ms.  S&teler  held  the   posi&on  of  Administra&ve  Director  for  NetworkPlus  Corpora&on,  Western  Union  Interna&onal’s  mul&-­‐million  dollar  long  distance   telecommunica&ons  subsidiary,  where  she  further  served  as  an  officer  of  the  corpora&on.           Alex  Coisman–  Chief  Marke&ng  Officer   Alex  brings  an  impressive  history  of  ecommerce  marke&ng  and  sales  having  served  the  segment  is  both  high  tech  startups  and  notable   banking  and  payment  firms  such  as  MasterCard  and  Webster  bank.  Alex  has  a  graduate  degree  in  business  specializing  in  marke&ng  and   product  development  from  MIT’s  Sloan  School  of  Management.  He  has  also  been  a  guest  lecturer  on  Marke&ng,  technology  and   entrepreneurship  at  many  colleges  and  universi&es  across  the  globe  including  NYU,  Massey  University  in  New  Zealand  and  Tsing  Hua   University  in  China.     Ismail  Samson.-­‐  CTO-­‐Chief  Mobile  Architect   Ismail,  is  a  seasoned  mobile  applica&on  engineer  having  been  involved  in  the  crea&on  of  a  number  of  popular    iPhone,  Android  and   Blackberry  applica&ons  currently  available  today.  Ismail  is  deeply  experienced  in  mobile  applica&on  development    using  J2ee,  J2me,   Symbian  sdk,  Blackberry  JDE,  iPhone  sdk  and  PHP.    Ismail  leads  the  BCAST/FullCircle  mobile  applica&on  development  efforts  ensuring   FullCircle’s  availability  on  the  top  mobile  devices.        
  • 19. Summary     In the very near future mobile geo-social and broadcast social networking will be main stream with mobile users, regularly used as a revenue generation tool for business and will be a large part of marketing budgets for companies both small and large.         Michael  Hodge   CEO  FullCircle®  Geosocial  Networks,  Inc/BCAST   mike@bcast.com   301-­‐980-­‐3688  
  • 20. Exhibit A Fullcircle  Geo-­‐social  Networks,  Inc.  Board  of   Directors     Michael  Hodge-­‐  CEO   Margaret  S&teler-­‐CFO   Brian  Rachlin,  Esquire  (ret)   Edwin  Lavergne-­‐PartnerFish  and  Richardson   Robert  Bral-­‐COO  DLA  Piper   Cheri  Ellstrom-­‐CEO  Possibility  Ventures   Sid  Greehey-­‐(Greehey  and  Company)