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Plan601E Session 2 Presentation

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  • 1. differences between responses both quantatitively and qualitatively. BASIC  PRINCIPLES  OF GRAPHIC  DESIGN PLAN601E VERBAL AND VISUAL: INFORMATION GRAPHICS (SESSION 2)
  • 2. LAYERS help you think about what information you want to communicate and what graphic elements you need.ACTIVITY ICONS, WATER CONNECTIONS, GREEN CONNECTIONS, TRANSIT STATIONS, TREES, BUILDINGS, PAVEMENT EDGES, WATER EAST RIVER ESPLANADE PLAN NYC ECONOMIC DEVELOPMENT CORPORATION / SHOP ARCHITECTS
  • 3. HIERARCHY provides a route for the eye to follow and assigns an order of importance to each graphic element.JOURNALISTS USE THE MODEL OF AN “INVERTED PYRAMID” TO ORGANIZE INFORMATION IN NEWS STORIES. THE INVERTED PYRAMID
  • 4. HIERARCHY provides a route for the eye to follow and assigns an order of importance to each graphic element. COLOR HUE LINE WEIGHT FONT SIZE Very Important Important Less Important Least ImportantTHERE ARE MANY GRAPHIC ELEMENTS THAT CREATE VISUAL HIERARCHY. VISUAL HIERARCHY
  • 5. HIERARCHY provides a route for the eye to follow and assigns an order of importance to each graphic element.WHERE DOES YOUR EYE GO FIRST?WHERE DOES IT GO FROM THERE?WHAT DO YOU NOTICE LAST?WHAT GRAPHIC ELEMENTS CREATEVISUAL HIERARCHY?DOES THE HIERARCHY COMMUNITYA CLEAR IDEA? FUTURE OF GREENWICH STREET SOUTH, DOWNTOWN ALLIANCE / ARO
  • 6. COLOR helps to create hierarchy by emphasizing graphic elements and associating elements with information. EQUIDISTANT COLORS ADJACENT COLORS COMPLEMENTARY COLORS MONOCHROMATIC COLORSTHERE ARE DIFFERENT APPROACHES TO SELECTING A COLOR PALETTE. THE COLOR WHEEL
  • 7. COLOR helps to create hierarchy by emphasizing graphic elements and associating elements with information.MONOCHROMATIC BACKGROUND WITH HIGHLIGHT COLOR EMPHASIZING A SINGLE ELEMENT. “MILLION DOLLAR BLOCKS”, SPATIAL INFORMATION DESIGN LAB
  • 8. COLOR helps to create hierarchy by emphasizing graphic elements and associating elements with information.EQUIDISTANT COLORS LEAD YOUR EYE FROM LEFT TO RIGHT. PLANYC 2030, MAYOR’S OFFICE OF LONG-TERM SUSTAINABILITY / TWO TWELVE
  • 9. COLOR helps to create hierarchy by emphasizing graphic elements and associating elements with information.COMPLEMENTARY COLORS EMPHASIZE A DIFFERENCE BETWEEN TWO ELEMENTS. NYU PLANS 2031, NYU OFFICE OF STRATEGIC ASSESSMENT, PLANNING, AND DEVELOPMENT / 2 X 4
  • 10. COLOR helps to create hierarchy by emphasizing graphic elements and associating elements with information.COMPLEMENTARY COLORS MAKE SOME ELEMENTS “POP” MORE THAN OTHERS. PLANYC 2030, MAYOR’S OFFICE OF LONG-TERM SUSTAINABILITY / TWO TWELVE
  • 11. PANTONE helps to choose a palette of colors that work together and makes printing more predictable.CHOOSE COLORS FROM PANTONE SOLID UNCOATED – AVOID RANDOMLY SELECTING COLORS WITH THE COLOR PICKER. COLOR PICKING
  • 12. SCALE helps to create hierarchy using size to distinguish one element from its surroundings.SCALE
  • 13. SCALE helps to create hierarchy using size to distinguish one element from its surroundings.SCALE CAN LEAD YOUR EYE ACROSS THE IMAGE AND HELP TO MAKE COMPARISONS. “MAPPING ISTANBUL,” PROJECT PROJECTS
  • 14. SCALE helps to create hierarchy using size to distinguish one element from its surroundings.SCALING FONTS DRAWS ATTENTION TO THE MOST IMPORTANT NUMBER. NYU PLANS 2031, NYU OFFICE OF STRATEGIC ASSESSMENT, PLANNING, AND DEVELOPMENT / 2 X 4
  • 15. REPETITION holds together the composition of a graphic and can help to communicate a narrative.HOLDING BACKGROUND ELEMENTS CONSTANT IS A GOOD WAY TO SHOW CHANGE OVER TIME. EAST RIVER ESPLANADE PLAN NYC ECONOMIC DEVELOPMENT CORPORATION / SHOP ARCHITECTS
  • 16. REPETITION holds together the composition of a graphic and can help to communicate a narrative.REPETITION CAN BE USED TO MAKE COMPARISONS – EDWARD TUFTE CALLS THESE “SMALL MULTIPLES”. “PUBLIC HOUSING: A NEW CONVERSATION”, BUELL CENTER FOR THE STUDY OF THE AMERICAN LANDSCAPE, MTWTF
  • 17. REPETITION holds together the composition of a graphic and can help to communicate a narrative.IT DOESN’T HAVE TO TAKE MUCH REPETITION TO COMMUNICATE A COMPELLING IDEA... SPONGE PARK, DLAND STUDIO
  • 18. BALANCE happens when there is a hierarchy, but no one graphic element has more “visual weight” than another.IN A CAT’S CRADLE, EACH LINE SEGMENT IS HELD IN TENSION WITH THE REST...
  • 19. GRIDS are important for laying-out boards or arranging elements in a supergraphic. THE RULE OF THIRDS SAYS THAT THE EYE LIKES TO SEE IMAGES AND LAYOUTS BROKEN INTO A GRID 3 X 3 GRID AND ITS NATURAL FOCAL POINT IS OFF-CENTER.LAYOUT AND GRIDS
  • 20. GRIDS are important for laying-out boards or arranging elements in a supergraphic. 2 1 1) PAGE MARGINS 2) VERTICAL COLUMNS 3) HORIZONTAL ROWS 3 4) SPACE BETWEEN TYPE OR IMAGES (GUTTER) 4LAYOUT AND GRIDS
  • 21. GRIDS are important for laying-out boards or arranging elements in a supergraphic. 21) PAGE MARGINS 12) VERTICAL COLUMNS3) HORIZONTAL ROWS 34) SPACE BETWEEN TYPE OR IMAGES (GUTTER) 4“VENDOR POWER”, CENTER FOR URBAN PEDAGOGY
  • 22. GRIDS are important for laying-out boards or arranging elements in a supergraphic. 21) PAGE MARGINS 12) VERTICAL COLUMNS3) HORIZONTAL ROWS 34) SPACE BETWEEN TYPE OR IMAGES (GUTTER) 4“VENDOR POWER”, CENTER FOR URBAN PEDAGOGY
  • 23. TYPOGRAPHY is important for establishing hierarchy and making presentations legible. GOOD SERIF FONTS GOOD SANS-SERIF FONTS Cooper Helvetica  Neue Garamond Myriad Pro Sabon RockwellTYPOGRAPHY
  • 24. TYPOGRAPHY is important for establishing hierarchy and making presentations legible. HEADER  AND  TEXT LABELS HELVETICA   NEUE HELVETICA  NEUE Sabon luptat ra qui numquo eari Helvetica  Neue dolore etur sandae nonsequo Helvetica  Neue mint. Genit ipsam fugitectem HELVETICA  NEW doluptam es si id ut velicim aciur, simusandis enet audae dessinc tatiuntotat moluptur, solupis essimag niendam autem fuga.CHOOSE ONE SERIF FONT FOR RUNNING TEXT AND ONE SANS-SERIF FONT FOR HEADERS AND LABELS;A VARIETY OF SIZES, DISPLAY TYPES, AND TINTS ADDS VISUAL INTEREST TO THE PRESENTATION. TYPOGRAPHY