How Big Business Utilizes
Social Media
Michael A. Gaspar
Northern Illinois University
UBUS 310
Dr. Tim Aurand
What is social media?
• Marketing tools that are intended to create and foster
relationships between businesses and consum...
Social Networks
• Platforms on which social media marketing can be
implemented
• twitter, foursquare, facebook, You Tube, ...
Twitter
• twitter is a microblog social network that
allows users to share thoughts, links,
resources, and create relation...
Facebook
• facebook is the veteran social network,
incorporating applications, fan pages, and
profiles to stay in touch wi...
Foursquare
• Foursquare is a geolocation-based social
network that uses your laptop’s and mobile
device’s GPS to allow you...
You Tube
• Video sharing community ranging from
professionals to private users
• 2 billion + views per day
• B2C; some B2B...
LinkedIn
• LinkedIn is a professional networking
community that allows you to connect with
and sustain contacts that help ...
Other Media
• Blogs
• White Papers
• Publications
• Mobile Applications
• SMS/Text
• Powerpoint and Document sharing
Social Media for b2c
• Designed to holistically bind all marketing tools
• Create value for consumers
• Brand monitoring
•...
via MIT Hoffman Business Review Fall
2010
The Theory Behind SM
Brand Awareness
Brand Engagement
Word of Mouth
CONVERSION
Questions
(NIU) How Big Business Utilizes Social Media
(NIU) How Big Business Utilizes Social Media
(NIU) How Big Business Utilizes Social Media
(NIU) How Big Business Utilizes Social Media
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(NIU) How Big Business Utilizes Social Media

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PPTX. Guest Lecture Presentation. Northern Illinois University College of Business. November 15, 2010.

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(NIU) How Big Business Utilizes Social Media

  1. 1. How Big Business Utilizes Social Media Michael A. Gaspar Northern Illinois University UBUS 310 Dr. Tim Aurand
  2. 2. What is social media? • Marketing tools that are intended to create and foster relationships between businesses and consumers in hopes of meeting the needs and expectations of both parties involved • Ideally adds value to the consumer experience • Combination of marketing strategy and social networks • Microblogs, resources, articles, video, blogs, applications
  3. 3. Social Networks • Platforms on which social media marketing can be implemented • twitter, foursquare, facebook, You Tube, LinkedIn
  4. 4. Twitter • twitter is a microblog social network that allows users to share thoughts, links, resources, and create relationships in 140 characters • Roughly 15 million active users, business to social • Implications for both B2C and B2B
  5. 5. Facebook • facebook is the veteran social network, incorporating applications, fan pages, and profiles to stay in touch with community • Roughly 500 million active users, business to social • Implications for both B2C and B2B
  6. 6. Foursquare • Foursquare is a geolocation-based social network that uses your laptop’s and mobile device’s GPS to allow you to check-in to various points of interest, share them with your network, and leave suggestions and reviews about businesses in the area • One check-in per second, business to social • Mostly B2C; B2B
  7. 7. You Tube • Video sharing community ranging from professionals to private users • 2 billion + views per day • B2C; some B2B implications Old Spice Video
  8. 8. LinkedIn • LinkedIn is a professional networking community that allows you to connect with and sustain contacts that help drive new business • Roughly 60 million users • Mostly B2B
  9. 9. Other Media • Blogs • White Papers • Publications • Mobile Applications • SMS/Text • Powerpoint and Document sharing
  10. 10. Social Media for b2c • Designed to holistically bind all marketing tools • Create value for consumers • Brand monitoring • Marketing metrics and research • Customer support
  11. 11. via MIT Hoffman Business Review Fall 2010
  12. 12. The Theory Behind SM Brand Awareness Brand Engagement Word of Mouth CONVERSION
  13. 13. Questions

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