email: michael.duignan@anglia.ac.ukMichael Duignan
Lord Ashcroft International Business School
Understanding ‘Olympic Lega...
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Scope of my research as in May, 2013

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For Anglia's Research Student Conference in June, 2013 - I constructed a Research Poster for public engagement to other PhDs within the University.

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Scope of my research as in May, 2013

  1. 1. email: michael.duignan@anglia.ac.ukMichael Duignan Lord Ashcroft International Business School Understanding ‘Olympic Legacy’ through a local small business lens; the case of London 2012 Since its revival; agenda’s, ambitions and expectations for what the Games can do for us, and our global society has exponentially grown. However both opportunities and risks exist for those cities who wish to bid, and subsequently win the Games In order to justify billions (£) of [public and private] spending required to host the Games (i.e. fund infrastructure development and security); positive long-term benefits (aka ‘Olympic Legacy’) should be realised, and achieved. This is an essential part of Olympic planning and discourse ‘Olympic Legacy’ can be understood in various ways; however the two key areas are: ‘economic’ and ‘social’ longer term impacts. There must be economic (short and long-term return); and social [urban] enhancement (operationalised through urban planning, regeneration and renewal activities) The Barcelona 1992 Games form the benchmark in how cities can use the Games as a force for good. To develop key local areas, through urban planning; regeneration and renewal initiatives, inspired by the Games This was a key strategy for London 2012 (and now Rio 2016). To turn London’s East End, from one of the UK’s most socio-economically deprived areas, to an attractive place to live, work and play (DCMS, 2008). “The London 2012 Olympics, is an opportunity that will underpin the next 50 years of East London’s future” (Livingstone, 2008) Research Strategy - Case study analysis of London 2012; based on the small proximity of local businesses situated around the London 2012 Olympic Park area Primary -Interviews, focus groups and questionnaires with local council officials, local borough business associations and local businesses themselves Secondary - Cross- comparative case study analysis and research reports Policy makers better understand the dimensions that contribute towards increase small local business performance. Particularly specific initiatives; at the local level Small businesses better know how to leverage potential Games opportunities themselves Local and domestic economies benefit from increased local spending, and collaboration with local business Research Objectives Introduction Problems and controversies Methods Potential Impact Research Objective 4 Research Objective 3 Research Objective 2 Research Objective 1 Identify post-Games year 1 and year 2 impact of the Games on local small business clusters / environment around the specific core event zones – what’s changed? For good, for bad? During the Games; can we identify key initiatives taken by small local businesses themselves, that determined successful Vs non-successful business competitiveness and performance Pre, during and post-Games; which local policy decisions worked Vs those that did not in helping local small business clusters around core event zones achieve a positive Olympic legacy From the perspective of small local business clusters around core event zones - what do they believe to be the key elements that contribute towards achieving a positive long-term Olympic Legacy for them? But who’s opportunity it is? What happens to the local [business] communities that already exist around the Olympic Park and other core event zones? How will they be impacted – for good or for worse? Controversy surrounding both the Games as a force for good; and the risks it presents for local communities close to ‘core event zones’ (e.g. Olympic Parks) is a growing academic and practitioner concern ‘Tabula Rasa’ – businesses are displaced to make way for the necessary Games infrastructure Given the international image of the Games, and pressured deadlines for completion – there is limited community consultation with local business Gentrification [increasing house prices and rents] force lower income businesses out and reduces competitiveness Supervisory team: Dr Ilaria Pappalepore, Prof Chris Ivory and Dr Chris Wilbert Follow my research on: Twitter: @michaelbduignan Blog: OlympicResearcher.wordpress.com Research Underground Map Research Objectives Line Impact Line Introduction Line Problems and controversies Line Methods Line Central Structure Line
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