Leveraging Social Good to Enhance Brand Equity
Upcoming SlideShare
Loading in...5
×
 

Leveraging Social Good to Enhance Brand Equity

on

  • 1,374 views

Leveraging Social Good to Enhance Brand Equity Online

Leveraging Social Good to Enhance Brand Equity Online

Statistics

Views

Total Views
1,374
Views on SlideShare
1,370
Embed Views
4

Actions

Likes
1
Downloads
12
Comments
0

1 Embed 4

http://dreamteam.fm 4

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Leveraging Social Good to Enhance Brand Equity Leveraging Social Good to Enhance Brand Equity Presentation Transcript

  • Leveraging Social Good to
    Enhance Brand Equity
    @MichaelButlerSr
    @M3NewMedia
    3/24/11 #SMTulsa
  • Max impact?
    Time/Money
    OPT/OPM
  • View slide
  • View slide
  • What recession?
  • Consulting, Speaking, Coaching
  • @MichelleGTv
  • Meet the Founders
    M3 New Media
    @MichaelButlerSR @MichelleGTv @Billy_Dalton
  • Leverage
    • Mathematician
    • Engineer
    • Invention that made water flow up hill
    “Give me a lever long enough and a fulcrum
    on which to place it, and I shall move the world.”Archimedes
  • J. Paul Getty
    World’s 1st Billionaire
    • Lived in Tulsa in 1914
    • Many believe he said:
    “I’d rather have 1%
    of 100 peoples efforts than
    100% of my own.”
    L-E-V-E-R-A-G-E
  • “The rich, look for &
    build
    networks,
    everyone else
    just looks for work.”
    Robert Kiyosaki
    L-E-V-E-R-A-G-E
  • From
    @BeckyMcCray
    Website
    BeckyMcCray.com
    @DanGordon
    “Great but I don’t have a jewelry store”
  • And if there was not an organization that embodied your Life Mission-You could START ONE!
    “Most men lead lives of quiet desperation and go to the grave with the song still in them.”Henry David Thoreau
  • The Math Whiz
    • Why can’t you be like him?
    • My brother was Valedictorian
    • Why do you have ADHD?
    • Why can’t you talk without stuttering
    • Why can’t you color inside the lines?
  • Coloring inside the
    lines is BORING!
    Julian Beever is an English artist
    who’s famous for his
    art on the pavement of
    England, France, Germany, USA,
    Australia and Belgium 
  • Everything
    was first
    a thought-
    an idea!
    Maybe our Educational system needs fixed?
    • Waterways
    • Trade Routes
    • Meteorology
    • Engineering
    • Navigation
    • People Skills
    • Psychology
    • Communication
    • Sales & Marketing
    King & Queen of Spain in 1511
    Christopher Columbus
    1492
  • My Goal
    Monetizethe Brand of Me.inc or YouInc.com
    1.) Listen
    2.) Engage (asking ?’s)
    3.) Create a Tribe
    That’s my definition of Social Media
    Social Media is ONLY a Channel
  • Key Word
    Research
    Monetize
  • My hypothesis 80% vs. 20%
    There is NEVER a lack of time or Money
    Plenty of Resources
    What we have is a DISTRIBUTION PROBLEM
  • Retirement Stats
    & Benevolence
    80% vs. 20%
    95% vs. 5%
    98% vs. 2%
     
    The Generalist vs. The Specialist
    ”Man is a tool-using animal. Without tools he is nothing, with tools he is all.” Thomas Carlyle
    Fear &
    Mistrust
    Lower
    Ingenuity
    Hope &
    Trust
    Dream
    Play
    Survival vs. Imagination
    Low
    Self-Esteem
    Creating
    Early Pioneers &
    Developing Nations-Shorter Life Spans
    Longevity, Innovation,
    Prolonged Influence
  • Maslow's hierarchy of needs
    http://www.ict.griffith.edu.au/~davidt/self-actualisation.htm
  • http://sociology.ucsc.edu/whorulesamerica/power/wealth.html
  • Waterways
    Printing Press
    Pony Express
    Railroads
    The Internet
    New Distribution Channel
    “Social Media has overtaken porn as the #1 activity on the net.”
    @Equalman Socialnomics
    “If the internet were a baseball game-we’d only be in the top of the first inning.” Author Unkown
  • “I don’t own a store”
    “I work for ‘the man”
    Celebrity
    Athlete
    News anchor
    Employee
    The future of HR is individual brand ownership/ie Independent Contractor & management-become a free agent
    Personal responsibility for your brand online
    *See Case studies on M3NewMedia.net
    2 CASE STUDIES:
  • @Nikela_Wildlife
    “In my life time the population of lions
    has decreased from 450K to 20K”
    SEberhardy@monarchokc.com
  • @JasonWeis
    @SCTNowTulsa
  • Seth Godin says it takes
    "A thousand fans,
    true fans, to form a tribe."
  • What We Want:
    Twitter
    Facebook
    YouTube
    Blog/Website
    Ning Network
    Email/Text
    Marketing
    Buy Stuff
    Referrals
    Volunteer
    ReTweets
    Share
    LIKE
    Comment
    Customer for Life
  • Practical things to do to create
    BUZZ for your Charity:
    • Bring them BACK to your website
    • Engage them further with Social Media
    • Every Campaign, Announcement, Blog, etc.
    • Ask for their email
    • Offer them something FREE
    • Ask questions
    • Photo Marketing Campaign
    • Photo Scavenger hunts
    • Crowdsource projects
  • What We Give:
    Feedback
    Friendship
    Fanship
    Follow Back
    Re-Tweets
    List You
    LIKE you
    Subscribe to You
    Comment you
    Google You
    Ebook
    Real book
    Free Report
    Seminar/Workshop
    Host a reality show
    Your Text Here
  • As low as
    $29 Month
    Your Key Words
    Connect you with future alliance partners
  • YouTube for Non-Profits
    If a Picture is worth 1,000 Words-HOW MUCH is a video?
    • Half of all videos viewed on internet are found thru search
    • YouTube is just one of dozens of channels
    • YouTube owned by Google
    • Pushes NPO Channels & Donate Button
    • Enable revenue sharing on videos 1,500-5,000 & above
  • @SpeakBetter
    Followers
    643
    Launched 11 pm on 3/17/11
  • Tools I leverage-To create systems
    Use Affiliates to help FUND your dreams!
  • “Our deepest fear is not that we are inadequate.
    Our deepest fear is that we are powerful beyond measure.
    It is our Light, not our Darkness, that most frightens us.
    As we let our light shine, we unconsciously
    give other people permission to do the same.
    As we are liberated
    from our own fear, our presence
    actually liberates others. You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure about you. We were born to manifest the glory of God that is within us.”
    Marianne Williamson
  • Thank You!
  • Resources
    M3NewMedia.net
    Affiliate Link
    Affiliate Link
    SocialBrite.org
    Mashable.com/social-good