Leveraging Social Good to Enhance Brand Equity

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Leveraging Social Good to Enhance Brand Equity

  1. 1. Leveraging Social Good to <br />Enhance Brand Equity<br />@MichaelButlerSr<br />@M3NewMedia<br />3/24/11 #SMTulsa<br />
  2. 2. Max impact?<br />Time/Money<br />OPT/OPM<br />
  3. 3.
  4. 4.
  5. 5. What recession?<br />
  6. 6. Consulting, Speaking, Coaching<br />
  7. 7. @MichelleGTv<br />
  8. 8. Meet the Founders<br />M3 New Media<br />@MichaelButlerSR @MichelleGTv @Billy_Dalton<br />
  9. 9. Leverage<br /><ul><li>Mathematician
  10. 10. Engineer
  11. 11. Invention that made water flow up hill</li></ul>“Give me a lever long enough and a fulcrum <br />on which to place it, and I shall move the world.”Archimedes <br />
  12. 12. J. Paul Getty<br />World’s 1st Billionaire <br /><ul><li>Lived in Tulsa in 1914
  13. 13. Many believe he said:</li></ul>“I’d rather have 1% <br /> of 100 peoples efforts than <br />100% of my own.”<br />L-E-V-E-R-A-G-E<br />
  14. 14. “The rich, look for & <br />build<br /> networks, <br />everyone else<br /> just looks for work.”<br />Robert Kiyosaki<br />L-E-V-E-R-A-G-E<br />
  15. 15. From<br />@BeckyMcCray<br />Website<br />BeckyMcCray.com<br />@DanGordon<br /> “Great but I don’t have a jewelry store”<br />
  16. 16.
  17. 17. And if there was not an organization that embodied your Life Mission-You could START ONE! <br />“Most men lead lives of quiet desperation and go to the grave with the song still in them.”Henry David Thoreau<br />
  18. 18.
  19. 19. The Math Whiz<br /><ul><li>Why can’t you be like him?
  20. 20. My brother was Valedictorian
  21. 21. Why do you have ADHD?
  22. 22. Why can’t you talk without stuttering
  23. 23. Why can’t you color inside the lines? </li></li></ul><li>Coloring inside the <br />lines is BORING!<br />Julian Beever is an English artist <br />who’s famous for his <br />art on the pavement of<br /> England, France, Germany, USA, <br />Australia and Belgium <br />
  24. 24. Everything <br />was first <br />a thought-<br />an idea!<br /> Maybe our Educational system needs fixed?<br />
  25. 25.
  26. 26.
  27. 27. <ul><li>Waterways
  28. 28. Trade Routes
  29. 29. Meteorology
  30. 30. Engineering
  31. 31. Navigation
  32. 32. People Skills
  33. 33. Psychology
  34. 34. Communication
  35. 35. Sales & Marketing</li></ul>King & Queen of Spain in 1511<br />Christopher Columbus<br />1492 <br />
  36. 36. My Goal<br />Monetizethe Brand of Me.inc or YouInc.com<br />1.) Listen<br />2.) Engage (asking ?’s)<br />3.) Create a Tribe<br />That’s my definition of Social Media<br />Social Media is ONLY a Channel <br />
  37. 37. Key Word <br />Research<br />Monetize<br />
  38. 38. My hypothesis 80% vs. 20%<br />There is NEVER a lack of time or Money<br />Plenty of Resources<br />What we have is a DISTRIBUTION PROBLEM<br />
  39. 39. Retirement Stats <br />& Benevolence<br />80% vs. 20%<br />95% vs. 5%<br />98% vs. 2%<br />  <br />The Generalist vs. The Specialist<br />”Man is a tool-using animal. Without tools he is nothing, with tools he is all.” Thomas Carlyle<br />Fear &<br /> Mistrust<br />Lower<br /> Ingenuity<br />Hope & <br />Trust<br />Dream<br />Play<br />Survival vs. Imagination<br />Low <br />Self-Esteem<br />Creating<br />Early Pioneers & <br />Developing Nations-Shorter Life Spans <br />Longevity, Innovation, <br />Prolonged Influence<br />
  40. 40. Maslow's hierarchy of needs<br />http://www.ict.griffith.edu.au/~davidt/self-actualisation.htm<br />
  41. 41. http://sociology.ucsc.edu/whorulesamerica/power/wealth.html<br />
  42. 42. Waterways<br />Printing Press<br />Pony Express<br />Railroads<br />The Internet<br />New Distribution Channel<br />“Social Media has overtaken porn as the #1 activity on the net.”<br />@Equalman Socialnomics<br />“If the internet were a baseball game-we’d only be in the top of the first inning.” Author Unkown<br />
  43. 43.
  44. 44. “I don’t own a store”<br />“I work for ‘the man”<br />Celebrity <br />Athlete<br />News anchor<br />Employee<br />The future of HR is individual brand ownership/ie Independent Contractor & management-become a free agent<br />Personal responsibility for your brand online<br />*See Case studies on M3NewMedia.net<br />2 CASE STUDIES:<br />
  45. 45. @Nikela_Wildlife<br />“In my life time the population of lions <br />has decreased from 450K to 20K”<br />SEberhardy@monarchokc.com<br />
  46. 46.
  47. 47.
  48. 48.
  49. 49.
  50. 50.
  51. 51. @JasonWeis<br />@SCTNowTulsa<br />
  52. 52.
  53. 53.
  54. 54. Seth Godin says it takes <br />"A thousand fans,<br /> true fans, to form a tribe."<br />
  55. 55. What We Want:<br />Twitter<br />Facebook<br />YouTube<br />Blog/Website<br />Ning Network<br />Email/Text<br />Marketing<br />Buy Stuff<br />Referrals<br />Volunteer<br />ReTweets<br />Share<br />LIKE<br />Comment<br />Customer for Life<br />
  56. 56. Practical things to do to create <br />BUZZ for your Charity:<br /><ul><li>Bring them BACK to your website
  57. 57. Engage them further with Social Media
  58. 58. Every Campaign, Announcement, Blog, etc.
  59. 59. Ask for their email
  60. 60. Offer them something FREE
  61. 61. Ask questions
  62. 62. Photo Marketing Campaign
  63. 63. Photo Scavenger hunts
  64. 64. Crowdsource projects</li></li></ul><li>What We Give:<br />Feedback<br />Friendship<br />Fanship<br />Follow Back<br />Re-Tweets<br />List You<br />LIKE you <br />Subscribe to You<br />Comment you<br />Google You<br />Ebook<br />Real book <br />Free Report<br />Seminar/Workshop<br />Host a reality show<br />Your Text Here<br />
  65. 65.
  66. 66.
  67. 67. As low as <br />$29 Month<br />Your Key Words<br />Connect you with future alliance partners<br />
  68. 68. YouTube for Non-Profits<br />If a Picture is worth 1,000 Words-HOW MUCH is a video? <br /><ul><li>Half of all videos viewed on internet are found thru search
  69. 69. YouTube is just one of dozens of channels
  70. 70. YouTube owned by Google
  71. 71. Pushes NPO Channels & Donate Button
  72. 72. Enable revenue sharing on videos 1,500-5,000 & above</li></li></ul><li>@SpeakBetter<br />Followers<br />643<br />Launched 11 pm on 3/17/11<br />
  73. 73. Tools I leverage-To create systems<br />Use Affiliates to help FUND your dreams!<br />
  74. 74.
  75. 75. “Our deepest fear is not that we are inadequate. <br />Our deepest fear is that we are powerful beyond measure. <br />It is our Light, not our Darkness, that most frightens us.<br />As we let our light shine, we unconsciously <br />give other people permission to do the same. <br />As we are liberated <br />from our own fear, our presence<br /> actually liberates others. You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure about you. We were born to manifest the glory of God that is within us.”<br />Marianne Williamson<br />
  76. 76. Thank You!<br />
  77. 77. Resources<br />M3NewMedia.net<br />Affiliate Link<br />Affiliate Link<br />SocialBrite.org<br />Mashable.com/social-good<br />

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