How to win in a post panda age by michael cropper

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Brief overview about how to win in a post Panda world. For full details see: http://www.michaelcropper.co.uk/2012/02/ultimate-guide-to-the-google-panda-algorithm-821.html

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How to win in a post panda age by michael cropper

  1. 1. How to win in a postPanda ageMichael Cropperhttp://www.michaelcropper.co.ukTwitter: @MickCropperLinkedIn: MichaelCropper86Google+: Michael Cropper+
  2. 2. 1. Fix Technical Issues Fix any outstanding errors on your site  Use Google Webmaster Tools  Google > Site:www.example.com Unlikelyto recover simply by doing this Worst case scenario = you now have a better website
  3. 3. 2. Improve User Metrics First, find out what people want Second, give it to them
  4. 4. 3. Identify similar content Google webmaster tools!
  5. 5. 4. Remove low quality content Options:  Noindex low quality content  Delete low quality content (and 301 back to somewhere useful)  Combine similar content
  6. 6. 5. Create high quality content Create valuable high quality content your customers want Be the best source of information on the web Add real value!
  7. 7. Low quality content example
  8. 8. Low quality content example
  9. 9. High quality content example
  10. 10. There is a reason why Ian’s site is ranking #1!
  11. 11. Other Areas Engage with your customers Increasing social mentions Targeting high quality websites for links
  12. 12. Key Points1. Fix any technical issues2. Improve user metrics3. Identify & combine similar content4. Remove low quality content5. Create high quality content Learn how to tie your shoe laces!
  13. 13. Thanks for listeningMichael CropperCatch me onlinehttp://www.michaelcropper.co.ukTwitter: @MickCropperLinkedIn: MichaelCropper86Google+: Michael Cropper+For more information.......Blog post: The ultimate guide to the Google Panda algorithmhttp://www.michaelcropper.co.uk/2012/02/ultimate-guide-to-the-google-panda-algorithm-821.html

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