Conversation  Marketing
marketing throughthe Selfish Gene
Wow, I cant wait to talkabout your brand today
Its Strange,But This doesNot HappenEvery Morning
Rather We Ask:- Whats in it for me?- How much?- Why should I trust You- What’s my benefit?
It’s That Self Gene Thing
The 3 Brains & the Selfish Gene                            What We Think                                 How We Feel       ...
Makes the Buying Decisions   What Motivates This Lizard Brain?   How Do You Sell To This?   What Are The 6 Drivers?
Lets Start With Drivers there are 6 of them:
1. Me, Myself, & I
2. Simple, Clear Focus
3. Stories
4. Patterns& Wholeness
5. Visual
6. Emotional
Creating a Conversation:Marketing To The Selfish Gene
Outbound      Inbound      Conversation           Marketing     Marketing     Marketing           Traditional     New Medi...
Our Focus:The Art ofConversation
Today, Buying Decisions Are Driven More By     Other People’s Opinions,                     Rather Than Advertising.
The Web Is Being Rebuilt Around People
Shifting Traditional Mass Market
To A Flatter, Fatter Bell Curve
Niche is Now Mass
Maslow and Our Selfish Gene’sMotivation To Share          Transformation:          Meaning + Purpose             Success:  ...
6 StepsSTEPS
Narrow The Focus
Find The Passion
Tell The Story
Transfer the Emotion
Inspire The    Gate Keeperscreate niche communities that
Drive Adoptioncreate niche communities that
Support & Build          Though   Continuous,  Spontaneous         Acts              of  WOW’ness
Build Your Business Around People  & Create Better Experiences.
Michael Cowen083 288 7355mike @ brandsocial.co.za@michael_cowen
The selfish gene
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The selfish gene

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Strategies to develop Word of Mouth Marketing

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Transcript of "The selfish gene"

  1. 1. Conversation Marketing
  2. 2. marketing throughthe Selfish Gene
  3. 3. Wow, I cant wait to talkabout your brand today
  4. 4. Its Strange,But This doesNot HappenEvery Morning
  5. 5. Rather We Ask:- Whats in it for me?- How much?- Why should I trust You- What’s my benefit?
  6. 6. It’s That Self Gene Thing
  7. 7. The 3 Brains & the Selfish Gene What We Think How We Feel Makes the Decisions (Selfish Gene)
  8. 8. Makes the Buying Decisions What Motivates This Lizard Brain? How Do You Sell To This? What Are The 6 Drivers?
  9. 9. Lets Start With Drivers there are 6 of them:
  10. 10. 1. Me, Myself, & I
  11. 11. 2. Simple, Clear Focus
  12. 12. 3. Stories
  13. 13. 4. Patterns& Wholeness
  14. 14. 5. Visual
  15. 15. 6. Emotional
  16. 16. Creating a Conversation:Marketing To The Selfish Gene
  17. 17. Outbound Inbound Conversation Marketing Marketing Marketing Traditional New Media People media media Vehicle Big idea Content Feeling Metric Awareness Traffic Loyalty Value Transaction Conversion RelationshipConsumer Passive Active Mobile Type Consumer Consumer Consumer
  18. 18. Our Focus:The Art ofConversation
  19. 19. Today, Buying Decisions Are Driven More By Other People’s Opinions, Rather Than Advertising.
  20. 20. The Web Is Being Rebuilt Around People
  21. 21. Shifting Traditional Mass Market
  22. 22. To A Flatter, Fatter Bell Curve
  23. 23. Niche is Now Mass
  24. 24. Maslow and Our Selfish Gene’sMotivation To Share Transformation: Meaning + Purpose Success: Belonging + Recognition Survival: Stability + Safety
  25. 25. 6 StepsSTEPS
  26. 26. Narrow The Focus
  27. 27. Find The Passion
  28. 28. Tell The Story
  29. 29. Transfer the Emotion
  30. 30. Inspire The Gate Keeperscreate niche communities that
  31. 31. Drive Adoptioncreate niche communities that
  32. 32. Support & Build Though Continuous, Spontaneous Acts of WOW’ness
  33. 33. Build Your Business Around People & Create Better Experiences.
  34. 34. Michael Cowen083 288 7355mike @ brandsocial.co.za@michael_cowen

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