Michael Cowen - Here is What I Think and Do
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Michael Cowen - Here is What I Think and Do

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Hi There. ...

Hi There.

My name is Michael Cowen. Here is what I think:

The foundation of all great brands is trust.

Trust begins when what your brand say's and does consistently meets or exceeds your customers expectations.

This is where all great digital and traditional marketing has to start.

So if you are looking to move your brand beyond the digital buzz and build a real, digital brand that links your brand’s digital marketing strategies to real customer buying decisions, let’s talk.

Here’s how I go about it:

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Michael Cowen - Here is What I Think and Do  Michael Cowen - Here is What I Think and Do Presentation Transcript

  • Digitally empowered customers are disrupting the way you do business. 
 People now get what they want from each other. 
 This is redefining how brands need to connect, engage and build equity. 
 Both in a digital and a traditional world. This is my sweet spot!
  • Hi There. ! My name is Michael Cowen. Here is what I think: ! The foundation of all great brands is trust. ! Trust begins when what your brand say's and does consistently meets or exceeds your customers expectations. ! This is where all great digital and traditional marketing has to start. ! So if you are looking to move your brand beyond the digital buzz and build a real, digital brand that links your brand’s digital marketing strategies to real customer buying decisions, let’s talk. ! Here’s how I go about it:
  • MARKETING! Execution of the Customer
 Experience Expectations 
 though Digital and 
 Traditional channels CUSTOMER EXPERIENCE ! The Experience that is 
 routed in the brand idea BRAND The Idea of Why You Exist Brand & Customer! Loyalty Brand Awareness ! & Equity Targeted 
 Customer 
 Engagement BRAND 
 TRUST A Connected Approach Designed to build, trust, loyalty, engagement and brand equity View slide
  • Digital Marketing! ! ! ! ! ! ! ! ! ! ! ! Delivering the right message to the right person at the right time in the right context.! ! Marketing must execute on the customer experience expectations as defined by your brand strategy. This is about creating a converged digital marketing strategy that connects and markets through all the touch points and digital channels (social media, search, mobile, display advertising, content management) to grow your brand equity. Digital Customer Experiences ! ! The new digital context demands that you create memorable customer experiences that are instantly sharable. This is why your customer experience needs to be grounded in your brand strategy. ! This enables you to grow your brand equity and deliver a branded customer experience through every touch point. ! Brand Strategy and 
 Digital Branding ! ! ! ! ! ! ! ! ! ! Building brand trust and relationships over the “buzz and noise! ! Digital has made it harder than ever to stand out and show that you are different and relevant to your customer. Most digital strategies completely ignore the traditional brand pillars of differentiation and relevance. Step 1 Step 2 Step 3 View slide
  • So, What Qualifies Me? Perspective 
 Transformations Systems Digital Advisory DirectorDigital Client Lead Director Managing Director | 
 Principal Marketing Consultant Strategic and 
 Community Director Marketing DirectorSenior Brand Manager Digital Communities, Content 
 & Social Digital Media Digital Business Retail, FMCG, Industrial 
 Paints Business Culture, Profiling 
 & Placements Brand Personae’s, 
 Brand Customer Experience Where I Have Worked
  • And Which Brands Have I helped?
  • What Skills Have I Acquired? 10%$ 100%$ Brand$and$Marke-ng$ Strategy$ Customer$Experience$ Strategy$ Content$and$Community$ Building$ Digital$Performance$ Marke-ng$+$Big$Data$$ Digital$Strategy$ Implementa-on$(search,$ social$and$networks)$ Digital$Media$strategy$and$ implementa-on$ Brand$Culture$$
  • And, No! it was not all Beer!! (All those years ago)
  • ! Let’s Chat 083 288 7355 mjcowen@gmail.com @michael_cowen