Digital Marketing: How to Earn Attention Online
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Digital Marketing: How to Earn Attention Online

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#1 - Digital marketing crash course ...

#1 - Digital marketing crash course
#2 - Examples of awesome digital marketing campaigns
#3 - Tactics for students to enhance their online presence

www.chillisauce.co.uk

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  • 1. How to Earn Attention OnlineMichael Chidzey | Head of Digital Marketing |
  • 2. Before we begin… an apology
  • 3. ..and house rules
  • 4. What is digital marketing?
  • 5. Plan of action#1 - Digital marketing crash course
  • 6. Plan of action#2 – Awesome DM campaigns
  • 7. Plan of action#3 – Tactics that you can do today
  • 8. Any questions tweet @michaelchidzey
  • 9. Let’s start with a story…
  • 10. Website: http://www.dollarshaveclub.com/
  • 11. The video cost $4000/£2630 to make and earned 12’000 customers in 48 hours and currently has 10 million views This didn’t just happen, it was earned.Further reading: http://bit.ly/11cmD3G
  • 12. Digital marketing: where to start?
  • 13. Identify potential customersIdentify your audience: http://mz.cm/cwMjTj
  • 14. Identify potential customers …and interests and painpointsIdentify your audience: http://mz.cm/cwMjTj
  • 15. and influencersIdentify your audience: http://mz.cm/cwMjTj
  • 16. Look for influencers …and get to know themIdentify your audience: http://mz.cm/cwMjTj
  • 17. Find where they spend timeIdentify your audience: http://mz.cm/cwMjTj
  • 18. Find where they spend time …and be thereIdentify your audience: http://mz.cm/cwMjTj
  • 19. How do people buyin 2013?
  • 20. They Google“100 billion Google searches per month”:http://searchengineland.com/google-search-press-129925
  • 21. Investigate“100 billion Google searches per month”:http://searchengineland.com/google-search-press-129925
  • 22. Ask friends
  • 23. Read expert advice
  • 24. Find communities
  • 25. Dig into every detail
  • 26. …then they buyYour job is to be in all of those places.
  • 27. It isn’t easyFurther reading: http://inbound.org
  • 28. 8 ways to earn attention online
  • 29. #1 – Create interesting products
  • 30. Werewolf hunting experienceFurther reading: http://www.gadling.com/2012/09/29/werewolf-hunters-wanted-experience-not-required/
  • 31. Events at the big brother houseProduct page: http://hirethebigbrotherhouse.com
  • 32. #2 – Report on and/or create the news
  • 33. Number 10 experience
  • 34. North Pole world record attemptProduct page: http://timwilliamson.org/
  • 35. #3 – Build relationships withpotential customers
  • 36. Through engaging social profilesFacebook page: http://www.facebook.com/DominosPizza
  • 37. By dealing with problems wellWatch the video:http://www.youtube.com/watch?v=oSd0keSj2W8&feature=player_embedded
  • 38. #4 – Integrate offline and online content
  • 39. Plan and test before going live
  • 40. Bizarre world championshipsOffice chair race:http://blog.chillisauce.co.uk/category/chillisauce-office-chair-challenge/
  • 41. World record bra – year 1World Record Bra: http://worldrecordbra.com
  • 42. #5 – Identify & use your assetsand USPs
  • 43. World record bra – year 2World Record Bra: http://worldrecordbra.com
  • 44. Oyster.com photo fakeoutsFurther reading: http://www.oyster.com/hotels/photo-fakeouts/
  • 45. #6 – Create ‘sticky’ content
  • 46. Useful content - eventjuiceFurther reading: http://eventjuice.co.uk
  • 47. Fun content - Chillisauce blogFurther reading: http://blog.chillisauce.co.uk
  • 48. #7 – Share interesting data
  • 49. LeisureStats.comFurther reading: http://www.leisurestats.com/what-your-choice-of-technology-says-about-you/
  • 50. #8 – Inspire people
  • 51. Nike: MAKE IT COUNTWatch the video: http://www.youtube.com/watch?v=WxfZkMm3wcg
  • 52. Tactics for studentsto enhance theironline presence
  • 53. Q&As – be the expert
  • 54. Participate in communitiesBoardreader: http://boardreader.com/
  • 55. Create a blogWordpress: http://wordpress.com/ Further reading: http://www.problogger.net/
  • 56. Guest blogFurther reading: http://www.problogger.net/
  • 57. Discover and share
  • 58. Build relationshipsFollowerwonk: http://followerwonk.com/
  • 59. Share presentationsSlideshare: https://www.slideshare.net/
  • 60. Build authentic social profiles
  • 61. Satisfy popular searches
  • 62. Inbound marketing channelsFurther reading: http://inbound.org
  • 63. Everything’s easier with fans.Your job is to make you, yourclient and company famous.
  • 64. Thanks!Michael Chidzey | Head of Digital Marketing |