Digital Marketing: How to Earn Attention Online
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Digital Marketing: How to Earn Attention Online

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#1 - Digital marketing crash course

#1 - Digital marketing crash course
#2 - Examples of awesome digital marketing campaigns
#3 - Tactics for students to enhance their online presence

www.chillisauce.co.uk

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Digital Marketing: How to Earn Attention Online Digital Marketing: How to Earn Attention Online Presentation Transcript

  • How to Earn Attention OnlineMichael Chidzey | Head of Digital Marketing |
  • Before we begin… an apology
  • ..and house rules
  • What is digital marketing?
  • Plan of action#1 - Digital marketing crash course
  • Plan of action#2 – Awesome DM campaigns
  • Plan of action#3 – Tactics that you can do today
  • Any questions tweet @michaelchidzey
  • Let’s start with a story…
  • Website: http://www.dollarshaveclub.com/
  • The video cost $4000/£2630 to make and earned 12’000 customers in 48 hours and currently has 10 million views This didn’t just happen, it was earned.Further reading: http://bit.ly/11cmD3G
  • Digital marketing: where to start?
  • Identify potential customersIdentify your audience: http://mz.cm/cwMjTj
  • Identify potential customers …and interests and painpointsIdentify your audience: http://mz.cm/cwMjTj
  • and influencersIdentify your audience: http://mz.cm/cwMjTj
  • Look for influencers …and get to know themIdentify your audience: http://mz.cm/cwMjTj
  • Find where they spend timeIdentify your audience: http://mz.cm/cwMjTj
  • Find where they spend time …and be thereIdentify your audience: http://mz.cm/cwMjTj
  • How do people buyin 2013?
  • They Google“100 billion Google searches per month”:http://searchengineland.com/google-search-press-129925
  • Investigate“100 billion Google searches per month”:http://searchengineland.com/google-search-press-129925
  • Ask friends
  • Read expert advice
  • Find communities
  • Dig into every detail
  • …then they buyYour job is to be in all of those places.
  • It isn’t easyFurther reading: http://inbound.org
  • 8 ways to earn attention online
  • #1 – Create interesting products
  • Werewolf hunting experienceFurther reading: http://www.gadling.com/2012/09/29/werewolf-hunters-wanted-experience-not-required/
  • Events at the big brother houseProduct page: http://hirethebigbrotherhouse.com
  • #2 – Report on and/or create the news
  • Number 10 experience
  • North Pole world record attemptProduct page: http://timwilliamson.org/
  • #3 – Build relationships withpotential customers
  • Through engaging social profilesFacebook page: http://www.facebook.com/DominosPizza
  • By dealing with problems wellWatch the video:http://www.youtube.com/watch?v=oSd0keSj2W8&feature=player_embedded
  • #4 – Integrate offline and online content
  • Plan and test before going live
  • Bizarre world championshipsOffice chair race:http://blog.chillisauce.co.uk/category/chillisauce-office-chair-challenge/
  • World record bra – year 1World Record Bra: http://worldrecordbra.com
  • #5 – Identify & use your assetsand USPs
  • World record bra – year 2World Record Bra: http://worldrecordbra.com
  • Oyster.com photo fakeoutsFurther reading: http://www.oyster.com/hotels/photo-fakeouts/
  • #6 – Create ‘sticky’ content
  • Useful content - eventjuiceFurther reading: http://eventjuice.co.uk
  • Fun content - Chillisauce blogFurther reading: http://blog.chillisauce.co.uk
  • #7 – Share interesting data
  • LeisureStats.comFurther reading: http://www.leisurestats.com/what-your-choice-of-technology-says-about-you/
  • #8 – Inspire people
  • Nike: MAKE IT COUNTWatch the video: http://www.youtube.com/watch?v=WxfZkMm3wcg
  • Tactics for studentsto enhance theironline presence
  • Q&As – be the expert
  • Participate in communitiesBoardreader: http://boardreader.com/
  • Create a blogWordpress: http://wordpress.com/ Further reading: http://www.problogger.net/
  • Guest blogFurther reading: http://www.problogger.net/
  • Discover and share
  • Build relationshipsFollowerwonk: http://followerwonk.com/
  • Share presentationsSlideshare: https://www.slideshare.net/
  • Build authentic social profiles
  • Satisfy popular searches
  • Inbound marketing channelsFurther reading: http://inbound.org
  • Everything’s easier with fans.Your job is to make you, yourclient and company famous.
  • Thanks!Michael Chidzey | Head of Digital Marketing |