Digital Marketing: How to Earn Attention Online
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Digital Marketing: How to Earn Attention Online

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#1 - Digital marketing crash course

#1 - Digital marketing crash course
#2 - Examples of awesome digital marketing campaigns
#3 - Tactics for students to enhance their online presence

www.chillisauce.co.uk

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    Digital Marketing: How to Earn Attention Online Digital Marketing: How to Earn Attention Online Presentation Transcript

    • How to Earn Attention OnlineMichael Chidzey | Head of Digital Marketing |
    • Before we begin… an apology
    • ..and house rules
    • What is digital marketing?
    • Plan of action#1 - Digital marketing crash course
    • Plan of action#2 – Awesome DM campaigns
    • Plan of action#3 – Tactics that you can do today
    • Any questions tweet @michaelchidzey
    • Let’s start with a story…
    • Website: http://www.dollarshaveclub.com/
    • The video cost $4000/£2630 to make and earned 12’000 customers in 48 hours and currently has 10 million views This didn’t just happen, it was earned.Further reading: http://bit.ly/11cmD3G
    • Digital marketing: where to start?
    • Identify potential customersIdentify your audience: http://mz.cm/cwMjTj
    • Identify potential customers …and interests and painpointsIdentify your audience: http://mz.cm/cwMjTj
    • and influencersIdentify your audience: http://mz.cm/cwMjTj
    • Look for influencers …and get to know themIdentify your audience: http://mz.cm/cwMjTj
    • Find where they spend timeIdentify your audience: http://mz.cm/cwMjTj
    • Find where they spend time …and be thereIdentify your audience: http://mz.cm/cwMjTj
    • How do people buyin 2013?
    • They Google“100 billion Google searches per month”:http://searchengineland.com/google-search-press-129925
    • Investigate“100 billion Google searches per month”:http://searchengineland.com/google-search-press-129925
    • Ask friends
    • Read expert advice
    • Find communities
    • Dig into every detail
    • …then they buyYour job is to be in all of those places.
    • It isn’t easyFurther reading: http://inbound.org
    • 8 ways to earn attention online
    • #1 – Create interesting products
    • Werewolf hunting experienceFurther reading: http://www.gadling.com/2012/09/29/werewolf-hunters-wanted-experience-not-required/
    • Events at the big brother houseProduct page: http://hirethebigbrotherhouse.com
    • #2 – Report on and/or create the news
    • Number 10 experience
    • North Pole world record attemptProduct page: http://timwilliamson.org/
    • #3 – Build relationships withpotential customers
    • Through engaging social profilesFacebook page: http://www.facebook.com/DominosPizza
    • By dealing with problems wellWatch the video:http://www.youtube.com/watch?v=oSd0keSj2W8&feature=player_embedded
    • #4 – Integrate offline and online content
    • Plan and test before going live
    • Bizarre world championshipsOffice chair race:http://blog.chillisauce.co.uk/category/chillisauce-office-chair-challenge/
    • World record bra – year 1World Record Bra: http://worldrecordbra.com
    • #5 – Identify & use your assetsand USPs
    • World record bra – year 2World Record Bra: http://worldrecordbra.com
    • Oyster.com photo fakeoutsFurther reading: http://www.oyster.com/hotels/photo-fakeouts/
    • #6 – Create ‘sticky’ content
    • Useful content - eventjuiceFurther reading: http://eventjuice.co.uk
    • Fun content - Chillisauce blogFurther reading: http://blog.chillisauce.co.uk
    • #7 – Share interesting data
    • LeisureStats.comFurther reading: http://www.leisurestats.com/what-your-choice-of-technology-says-about-you/
    • #8 – Inspire people
    • Nike: MAKE IT COUNTWatch the video: http://www.youtube.com/watch?v=WxfZkMm3wcg
    • Tactics for studentsto enhance theironline presence
    • Q&As – be the expert
    • Participate in communitiesBoardreader: http://boardreader.com/
    • Create a blogWordpress: http://wordpress.com/ Further reading: http://www.problogger.net/
    • Guest blogFurther reading: http://www.problogger.net/
    • Discover and share
    • Build relationshipsFollowerwonk: http://followerwonk.com/
    • Share presentationsSlideshare: https://www.slideshare.net/
    • Build authentic social profiles
    • Satisfy popular searches
    • Inbound marketing channelsFurther reading: http://inbound.org
    • Everything’s easier with fans.Your job is to make you, yourclient and company famous.
    • Thanks!Michael Chidzey | Head of Digital Marketing |