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Digital marketing for events
 

Digital marketing for events

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Michael Chidzey's lecture slides on digital marketing for events. Why you should love online marketing!

Michael Chidzey's lecture slides on digital marketing for events. Why you should love online marketing!

Event marketing and pr module at London Metropolitan University.

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    Digital marketing for events Digital marketing for events Presentation Transcript

    • Digital Marketing for Events Why you should love online marketing!Michael Chidzey | Digital Marketing Manager
    • Quick experiement…
    • Before we beginPhoneslaptops& tablets out & please use throughout this lecture
    • OutcomesHow to maximiseopportunitiesonlinefor... event event individual companies professionals events
    • Any questions tweet @michaelchidzey
    • Interruption vs. Inbound Marketing
    • Interruption marketing
    • Inbound marketing
    • Interruption marketing
    • Inbound marketingInterruption marketing
    • Interruption marketing20%
    • Inbound marketing 80%
    • How people buy in 2012
    • Investigate options
    • Investigate options
    • Ask friends
    • Seek out expert advice
    • Find communities
    • Dig into every detail
    • Convert
    • You don’t buy those visitors. You earn them.
    • In∙bound Mar∙ket∙ing - noun Any tactic that relies on earning people’s interest rather than buying it
    • All starts with great content
    • Create Videos http://www.dollarshaveclub.com/
    • Useful content http://bit.ly/ISTwGK
    • Making or reporting the news http://wish.co.uk/number-10/
    • Make your content your USP http://www.oyster.com/
    • User generated content http://i.imgur.com/d573R.jpg
    • All starts with great content http://blog.chillisauce.co.uk/
    • Our blog offerssticky content http://blog.chillisauce.co.uk/
    • The results of a great piece of content
    • SEO http://www.seomoz.org/beginners-guide-to-seo
    • Integrating offline & online activities
    • Integrating offline & online activities
    • Integrating offline & online activities http://bit.ly/GHLW5m
    • Integrating offline & online activities http://bit.ly/J61DGT
    • Integrating offline & online activities http://bit.ly/IBENSF
    • Social outreach http://wish.co.uk/zombie-shopping-mall/
    • Build relationships online with social media
    • I can’t ignore paid advertising
    • I can’t ignore paid advertisingI’d rather be in this position
    • Planning a digital marketing strategy http://www.seomoz.org/blog/why-the-inbound- marketing-funnel-is-essential-whiteboard-friday
    • Planning a digital marketing strategy Insights Who is your audience?
    • Planning a digital marketing strategy Insights Where are they on the web?
    • Planning a digital marketing strategy Insights Which content works?
    • Planning a digital marketing strategy Strategy Test
    • Planning a digital marketing strategy Strategy Measure
    • Planning a digital marketing strategy Strategy Repeat
    • Tactics that you can do today
    • Q&As – be the expert
    • Participate in forums & communities http://boardreader.com/
    • Create a blog – be the resource http://plannerwire.net/great-reads/
    • Guest blog http://www.problogger.net/
    • Discover and share great content
    • Make friends and find influencers http://followerwonk.com/
    • Publish presentation slides http://www.slideshare.net/
    • Build authentic social profiles
    • Satisfy popular searches http://www.google.com/insights/search/ http://bit.ly/hX7WkT
    • Experiement by testing ideas Say “should we organise this? Rather than can we.” http://bit.ly/JoNBgE
    • Create high quality videos http://www.trendhunter.com/trends/smart- eball
    • Make information beautiful: infographics http://www.distilled.net/linkbait-guide/
    • Inbound marketing http://inbound.org
    • Everything’s easier with fans.Your job is to make you, your event and company famous.
    • Q&AMichael Chidzey | Digital Marketing Manager Twitter: @michaelchidzey Company site: www.chillisauce.co.uk Personal blog: http://eventjuice.co.uk Email: mikec@chillisauce.co.uk