Digital marketing for events

3,892 views

Published on

Michael Chidzey's lecture slides on digital marketing for events. Why you should love online marketing!

Event marketing and pr module at London Metropolitan University.

Published in: Business, News & Politics
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,892
On SlideShare
0
From Embeds
0
Number of Embeds
81
Actions
Shares
0
Downloads
129
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Digital marketing for events

  1. 1. Digital Marketing for Events Why you should love online marketing!Michael Chidzey | Digital Marketing Manager
  2. 2. Quick experiement…
  3. 3. Before we beginPhoneslaptops& tablets out & please use throughout this lecture
  4. 4. OutcomesHow to maximiseopportunitiesonlinefor... event event individual companies professionals events
  5. 5. Any questions tweet @michaelchidzey
  6. 6. Interruption vs. Inbound Marketing
  7. 7. Interruption marketing
  8. 8. Inbound marketing
  9. 9. Interruption marketing
  10. 10. Inbound marketingInterruption marketing
  11. 11. Interruption marketing20%
  12. 12. Inbound marketing 80%
  13. 13. How people buy in 2012
  14. 14. Investigate options
  15. 15. Investigate options
  16. 16. Ask friends
  17. 17. Seek out expert advice
  18. 18. Find communities
  19. 19. Dig into every detail
  20. 20. Convert
  21. 21. You don’t buy those visitors. You earn them.
  22. 22. In∙bound Mar∙ket∙ing - noun Any tactic that relies on earning people’s interest rather than buying it
  23. 23. All starts with great content
  24. 24. Create Videos http://www.dollarshaveclub.com/
  25. 25. Useful content http://bit.ly/ISTwGK
  26. 26. Making or reporting the news http://wish.co.uk/number-10/
  27. 27. Make your content your USP http://www.oyster.com/
  28. 28. User generated content http://i.imgur.com/d573R.jpg
  29. 29. All starts with great content http://blog.chillisauce.co.uk/
  30. 30. Our blog offerssticky content http://blog.chillisauce.co.uk/
  31. 31. The results of a great piece of content
  32. 32. SEO http://www.seomoz.org/beginners-guide-to-seo
  33. 33. Integrating offline & online activities
  34. 34. Integrating offline & online activities
  35. 35. Integrating offline & online activities http://bit.ly/GHLW5m
  36. 36. Integrating offline & online activities http://bit.ly/J61DGT
  37. 37. Integrating offline & online activities http://bit.ly/IBENSF
  38. 38. Social outreach http://wish.co.uk/zombie-shopping-mall/
  39. 39. Build relationships online with social media
  40. 40. I can’t ignore paid advertising
  41. 41. I can’t ignore paid advertisingI’d rather be in this position
  42. 42. Planning a digital marketing strategy http://www.seomoz.org/blog/why-the-inbound- marketing-funnel-is-essential-whiteboard-friday
  43. 43. Planning a digital marketing strategy Insights Who is your audience?
  44. 44. Planning a digital marketing strategy Insights Where are they on the web?
  45. 45. Planning a digital marketing strategy Insights Which content works?
  46. 46. Planning a digital marketing strategy Strategy Test
  47. 47. Planning a digital marketing strategy Strategy Measure
  48. 48. Planning a digital marketing strategy Strategy Repeat
  49. 49. Tactics that you can do today
  50. 50. Q&As – be the expert
  51. 51. Participate in forums & communities http://boardreader.com/
  52. 52. Create a blog – be the resource http://plannerwire.net/great-reads/
  53. 53. Guest blog http://www.problogger.net/
  54. 54. Discover and share great content
  55. 55. Make friends and find influencers http://followerwonk.com/
  56. 56. Publish presentation slides http://www.slideshare.net/
  57. 57. Build authentic social profiles
  58. 58. Satisfy popular searches http://www.google.com/insights/search/ http://bit.ly/hX7WkT
  59. 59. Experiement by testing ideas Say “should we organise this? Rather than can we.” http://bit.ly/JoNBgE
  60. 60. Create high quality videos http://www.trendhunter.com/trends/smart- eball
  61. 61. Make information beautiful: infographics http://www.distilled.net/linkbait-guide/
  62. 62. Inbound marketing http://inbound.org
  63. 63. Everything’s easier with fans.Your job is to make you, your event and company famous.
  64. 64. Q&AMichael Chidzey | Digital Marketing Manager Twitter: @michaelchidzey Company site: www.chillisauce.co.uk Personal blog: http://eventjuice.co.uk Email: mikec@chillisauce.co.uk

×