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Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
Delivering Winning Pitches
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Delivering Winning Pitches

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A deck of slides for event planning students on how to deliver winning pitches

A deck of slides for event planning students on how to deliver winning pitches

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  • 1. Perfect PitchingWorkshop for EventsMichael Chidzey | Head of Digital Marketing |Download: http://www.slideshare.net/MichaelChidzey
  • 2. Aim: prepare for upcoming pitches
  • 3. Workshop formatprepare practise pitch
  • 4. You have to be able to sell
  • 5. Why learn how to pitch well?
  • 6. #1 – Understand the briefPlan of action
  • 7. #2 – The presentersPlan of action
  • 8. #3 – Pitch structurePlan of action
  • 9. #4 – Dynamic deliveryPlan of action
  • 10. Understand the brief
  • 11. Listen to the client’s requirements
  • 12. Ask questions & challenge the brief
  • 13. Follow the instructions
  • 14. You have one phone call togather as much informationfrom the client as you canTask 1: Understand the brief
  • 15. Questions to ask
  • 16. Client requirementsEvent brief: organise afashion show toworldwide distributors
  • 17. Client requirements
  • 18. How would you tackle this brief?Task 2: Create a concept
  • 19. The presenters
  • 20. Revolutionary, creative, a showman
  • 21. Charismatic, empathetic, intelligent
  • 22. Focused, tough, ambitious
  • 23. What are the key attributes of theperson pitching for this event?
  • 24. Introduce yourself and tell usthree attributesTask 3: Make first impressionscount
  • 25. Pitch structure
  • 26. BeginningTell a complete storyTools: http://www.mindmeister.com https://trello.com/
  • 27. Beginning MiddleTell a complete storyTools: http://www.mindmeister.com https://trello.com/
  • 28. Beginning Middle EndTell a complete storyTools: http://www.mindmeister.com https://trello.com/
  • 29. Beginning Middle EndTell a complete storyThink before putting pen to paperTools: http://www.mindmeister.com https://trello.com/
  • 30. Brainstorm how to structurethis pitchTask 4: Pitch structure
  • 31. Planning the beginning
  • 32. Make a great first impressionCharisma experiment: http://gigaom.com/2012/04/25/can-you-learn-to-be-as-charismatic-as-steve-jobs/
  • 33. Create a catchy titleFurther reading: http://www.copyblogger.com/magnetic-headlines/
  • 34. Catchy title – poor example
  • 35. Catchy title – better example
  • 36. Your credentials (if relevant)
  • 37. Purpose
  • 38. Process
  • 39. Craft a strong opening
  • 40. Grab the audience’s attentionask a questionuse a quotationpersonal experiencecurrent affairsstoryshockhumour
  • 41. Come up with a catchy hookTask 5: Catchy beginning
  • 42. Planning the middle
  • 43. Middle – the reason you are there
  • 44. Purpose and targets
  • 45. Audience experience & knowledge
  • 46. Methods of delivery
  • 47. Time available
  • 48. Prioritise information by:- essential- details that could be left out- information for Q&As/extra timeTask 6: Content
  • 49. Planning the end
  • 50. Craft a powerful ending
  • 51. Craft a powerful endingincentivesummarycall to actionbenefitsOpen ended questionalternative options
  • 52. Write a script for your endingTask 7: Powerful ending
  • 53. Dynamic deliveryEnsure your audience experiencethe message
  • 54. Use diagrams and photos
  • 55. Paint the picture
  • 56. Tell stories from experience
  • 57. Paint a picture of the eventusing wordsTask 8: Dynamic delivery
  • 58. Use your voice
  • 59. Use your voicepacetone/pitchvolume
  • 60. Think about body languagepacetone/pitchvolume
  • 61. Think about body languagepacetone/pitchvolumegestures and expressionseye contactProximity and positionStance and wardrobe
  • 62. Most importantly, leaveclients wanting to work withyou
  • 63. Any questions tweet@michaelchidzey
  • 64. Thanks!Michael Chidzey | Head of Digital Marketing |Download: http://www.slideshare.net/MichaelChidzey

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