Delivering Winning Pitches

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A deck of slides for event planning students on how to deliver winning pitches

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Delivering Winning Pitches

  1. 1. Perfect PitchingWorkshop for EventsMichael Chidzey | Head of Digital Marketing |Download: http://www.slideshare.net/MichaelChidzey
  2. 2. Aim: prepare for upcoming pitches
  3. 3. Workshop formatprepare practise pitch
  4. 4. You have to be able to sell
  5. 5. Why learn how to pitch well?
  6. 6. #1 – Understand the briefPlan of action
  7. 7. #2 – The presentersPlan of action
  8. 8. #3 – Pitch structurePlan of action
  9. 9. #4 – Dynamic deliveryPlan of action
  10. 10. Understand the brief
  11. 11. Listen to the client’s requirements
  12. 12. Ask questions & challenge the brief
  13. 13. Follow the instructions
  14. 14. You have one phone call togather as much informationfrom the client as you canTask 1: Understand the brief
  15. 15. Questions to ask
  16. 16. Client requirementsEvent brief: organise afashion show toworldwide distributors
  17. 17. Client requirements
  18. 18. How would you tackle this brief?Task 2: Create a concept
  19. 19. The presenters
  20. 20. Revolutionary, creative, a showman
  21. 21. Charismatic, empathetic, intelligent
  22. 22. Focused, tough, ambitious
  23. 23. What are the key attributes of theperson pitching for this event?
  24. 24. Introduce yourself and tell usthree attributesTask 3: Make first impressionscount
  25. 25. Pitch structure
  26. 26. BeginningTell a complete storyTools: http://www.mindmeister.com https://trello.com/
  27. 27. Beginning MiddleTell a complete storyTools: http://www.mindmeister.com https://trello.com/
  28. 28. Beginning Middle EndTell a complete storyTools: http://www.mindmeister.com https://trello.com/
  29. 29. Beginning Middle EndTell a complete storyThink before putting pen to paperTools: http://www.mindmeister.com https://trello.com/
  30. 30. Brainstorm how to structurethis pitchTask 4: Pitch structure
  31. 31. Planning the beginning
  32. 32. Make a great first impressionCharisma experiment: http://gigaom.com/2012/04/25/can-you-learn-to-be-as-charismatic-as-steve-jobs/
  33. 33. Create a catchy titleFurther reading: http://www.copyblogger.com/magnetic-headlines/
  34. 34. Catchy title – poor example
  35. 35. Catchy title – better example
  36. 36. Your credentials (if relevant)
  37. 37. Purpose
  38. 38. Process
  39. 39. Craft a strong opening
  40. 40. Grab the audience’s attentionask a questionuse a quotationpersonal experiencecurrent affairsstoryshockhumour
  41. 41. Come up with a catchy hookTask 5: Catchy beginning
  42. 42. Planning the middle
  43. 43. Middle – the reason you are there
  44. 44. Purpose and targets
  45. 45. Audience experience & knowledge
  46. 46. Methods of delivery
  47. 47. Time available
  48. 48. Prioritise information by:- essential- details that could be left out- information for Q&As/extra timeTask 6: Content
  49. 49. Planning the end
  50. 50. Craft a powerful ending
  51. 51. Craft a powerful endingincentivesummarycall to actionbenefitsOpen ended questionalternative options
  52. 52. Write a script for your endingTask 7: Powerful ending
  53. 53. Dynamic deliveryEnsure your audience experiencethe message
  54. 54. Use diagrams and photos
  55. 55. Paint the picture
  56. 56. Tell stories from experience
  57. 57. Paint a picture of the eventusing wordsTask 8: Dynamic delivery
  58. 58. Use your voice
  59. 59. Use your voicepacetone/pitchvolume
  60. 60. Think about body languagepacetone/pitchvolume
  61. 61. Think about body languagepacetone/pitchvolumegestures and expressionseye contactProximity and positionStance and wardrobe
  62. 62. Most importantly, leaveclients wanting to work withyou
  63. 63. Any questions tweet@michaelchidzey
  64. 64. Thanks!Michael Chidzey | Head of Digital Marketing |Download: http://www.slideshare.net/MichaelChidzey

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