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Building a career in the events industry
 

Building a career in the events industry

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Michael Chidzey of Chillisauce.co.uk talks to London Metropolitan University event management students about building a career in the event industry.

Michael Chidzey of Chillisauce.co.uk talks to London Metropolitan University event management students about building a career in the event industry.

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    Building a career in the events industry Building a career in the events industry Presentation Transcript

    • Building a career in the events industry Michael Chidzey | Head of Digital Marketing & PR |
    • Confession: I don’t organise events
    • Chillisauce
    • Sponsorship Product page: http://timwilliamson.org/
    • Participate in events Office chair race: http://blog.chillisauce.co.uk/category/chillisauce-office-chair-challenge/
    • Create interesting products Further reading: http://www.gadling.com/2012/09/29/werewolf-hunterswanted-experience-not-required/
    • Building exclusive partnerships Product page: http://hirethebigbrotherhouse.com
    • Engaging with communities News: http://www.cheddarvalleygazette.co.uk/Cheddar-make-good-staghen-capital/story-19647818-detail/story.html
    • Stunts Real Business: http://realbusiness.co.uk/article/22948-why-i-put-theboss-in-a-sandwich-board-for-days-around-london
    • Writing for relevant publications Huffington Post: http://www.huffingtonpost.com/mike-chidzey/35-waysto-enhance-your-w_b_3657599.html
    • Being in the news World Record Bra: http://worldrecordbra.com
    • Raising money for charity World Record Bra: http://worldrecordbra.com
    • Making the news Further reading: http://www.leisurestats.com/what-your-choice-oftechnology-says-about-you/
    • Plan of action #1 – what I wish I knew when I was at University
    • Plan of action #2 – how to prepare for a career in the events industry
    • Plan of action #3 – how to stand out when applying for positions
    • House rules.
    • Any questions tweet @michaelchidzey
    • #1 – what I wish I knew when I was at University
    • Build your online presence
    • Build authentic social profiles
    • Discover and share
    • Build relationships Followerwonk: http://followerwonk.com/
    • Participate in communities Boardreader: http://boardreader.com/
    • Q&As – be the expert
    • Create a blog Wordpress: http://wordpress.com/ Further reading: http://www.problogger.net/
    • Guest blog Further reading: http://www.problogger.net/
    • Write for publications
    • Write for publications
    • Build your offline presence
    • Get out and get noticed
    • Networking tips Don’t spend the entire event following the your hero around
    • Networking tips Be generous: think about how can I help this person
    • Networking tips Think quality, not quantity
    • Networking tips Dare to introduce yourself
    • Networking tips Ask for introductions
    • Networking tips Do what you say you will
    • Networking tips Connect online after the event
    • Networking tips Keep in touch, e.g. Google Alerts
    • Networking tips If somebody helps you out, acknowledge their time
    • The people around you now matter (small world)
    • Chillisauce directors met at Leeds University
    • The internship
    • Event experience management module
    • Working in a team means making everybody successful
    • Who are you competing against?
    • Who are you competing against?
    • Who are you competing against?
    • What is your thing?
    • Master skills that are in demand
    • #2 – how to prepare for a career in the events industry
    • Why do you want to work in the events industry?
    • Why do you want to work in the events industry? Make people happy Growing industry Opportunity to travel Variety of the job Creativity Development Social Fun Challenging
    • Research the sector Tip: make a note of good companies whether a job has been filled or there are no jobs
    • Ways into the event industry
    • Work experience, apprenticeships, internships & volunteering
    • Questions to ask yourself - What do you want to get out of the experience? - Talk to as many people as possible - Impress - Don’t feel owed - Can you afford it?
    • Employment
    • Job hunting methods - Industry mags - Search engines (local companies) - Recruitment agencies - Google Alerts - Lecturers - Job hunting websites
    • Create a Killer CV and cover letter Your marketing documents - Tailor to the company - Find the name of the right person - How do you think 99% of CVs are delivered? (deliver by post or hand) - Is this piece of info going to get me an interview?
    • #3 – how to stand out when applying for positions
    • Understand the position Not just the job title, but the components Read between the lines of the job ads What do you need to be passionate about?
    • What is the potential employer looking for? KPIs Save money Save time Add value Cost of being there
    • Do your research In which year was the company established? How many people does the company employ? What is the core markets? What is the product range? Who are the company’s key competitors? Take notes with you…
    • Focus on questions rather than answers
    • Prepare for obvious questions
    • Say ‘thank you’
    • Work hard
    • It isn’t easy
    • Never miss an opportunity to be awesome
    • Any questions tweet @michaelchidzey
    • Thanks! Michael Chidzey | Head of Digital Marketing & PR |