Intro to social media, sm strategy & sm in gov.

Understanding Social Media Strategies & Trends Social Media for Government Jan.31, 2011 What’s with the dog?

Today’s Agenda
Welcome & Introductions
What is Social Media?
Social Media Strategy
Social Media for Government: 13 Trends
.

To connect with me Google “Michael Cayley” Connect via twitter: @MichaelCayley @MemeticBrand #gov2.0 #opengov #cdnpoli #changecamp #sm4gov

Social Application Overload “ Like drinking from a fire hose”

social network applications

RSS Readers

Podcasts and Vlogs

Wikis Forums Content Communities

micro-blogging

http://www.youtube.com/watch?v=KykbPtRb0K4 mash ups

links and trackbacks

Can’t we just go back to basics?

What do you think social media is?

What is “social” “media” … an extension of ourselves. How we make meaning
together.
Cliques or small worlds or “publics” or “target markets” or customer segments
influencers, boundary spanners
loyalists, luddites, late adoptors
social capital (bonding & bridging) (strength of weak ties)
(dark side of social capital)
meaning through broadcast (distilling, abbreviation, eliminating complexity)
vs.
social media (opening up complexity,
truncated vs. deep dive attention)
Learning to Observe Social Networks

Social Media Strategies

At first new media will look like a predecessor (tv like radio, email like letters) but it eventually it morphs into something completely different. Key Messages from McLuhan

Be honest. How do you feel?

Key Messages from McLuhan The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.

Optimizing for social capital Intrinsic Individual Assets Information Flow Influence Social Credentials Reinforcement of Identity Recognition Extrinsic Collective Assets Trust Network Structure Reputation Authority Sanctions Culture

Who will lead the change?

Listen

Influentials?

Visibility - Findability

Social Etiquette

Authentic Voice the voice

Altruism

Ego & Power

Four Senses of Identity Social Footing

Four Senses of Identity Role

Four Senses of Identity Mismatch of Roles

Four Senses of Identity Achieved through Story Telling

social sexual . professional religious personal private ethnic political national cultural gender The 5 Things About Me Meme culinary

Broadcast vs. Social Media

Filter then Publish

Publish then Filter

The Goal loyalists contributions

Giving up Control? Gaining Control 

13 Trends in Social Media for Government Institute for the Future A Planet of Civic Labratories http://iftf.me/public/SR-1352_Rockefeller_Map_reader.pdf

Key Messages from McLuhan “ Narcotic numbness”

Thank you! michael cayley @memeticbrand @michaelcayley www.socialcapitalvalueadd.com www.memeticbrand.com

an unconference at work

Sources in order of appearance: http://www.itechnews.net/wp-content/uploads/2008/03/barack-obama-mosaic-portrait.jpg http://thepaisano.files.wordpress.com/2008/06/firehose.gif http://www.theequitykicker.com/wp-content/uploads/2006/12/emergence.jpg http://www.onlinesocialnetworkssite.com/images/social-networks-logo.jpg http://1.bp.blogspot.com/_djOrIbHcueI/RwK3HidWSyI/AAAAAAAAAOI/OZARiosnWjo/s200/blog_logos.jpg http://www.cla.ca/divisions/cacul/regenerations/uploaded_images/feed-readers-744588.gif http://lonewolflibrarian.files.wordpress.com/2009/07/wiki1.jpg http://smartblogs.com/socialmedia/files/2009/04/forums-300x299.jpg http://www.webadvantage.net/wp-content/smm-logos.png http://www.shoutmeloud.com/wp-content/uploads/2010/01/wordpress-trackback.gif http://aplng.la.psu.edu/ling001/myths/intro/critical-thinking-cartoon.jpg http://www.terraspiritus.com.au/images/engage_image.jpg

http://socialcapitalvalueadd.com	998
http://translate.googleusercontent.com	10
http://online.gtcc.edu	1
http://feeds.feedburner.com	1
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Intro to social media, sm strategy & sm in gov.

by MichaelCayley

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Intro to social media, sm strategy & sm in gov. Presentation Transcript