The Structural Characteristics of ChangeThis
PR 2.0
Corporate Voice
Brand Voice
Authentic Voice
the voice
Social Etiquette
Listen
Who will lead the change?
Influentials?
Personal Brand
Describe your career future?
15 words or less
Visibility - Findability
Altruism
Ego & Power
Does “Personal Brand” Suck?
Sources in order of appearance:
http://www.blackman.uk.com/site/wp-content/uploads/2009/05/changethis.jpg
http://1.bp.blog...
Humber PR - PR 2.0 & Personal Brand
Humber PR - PR 2.0 & Personal Brand
Humber PR - PR 2.0 & Personal Brand
Humber PR - PR 2.0 & Personal Brand
Humber PR - PR 2.0 & Personal Brand
Humber PR - PR 2.0 & Personal Brand
Upcoming SlideShare
Loading in...5
×

Humber PR - PR 2.0 & Personal Brand

536

Published on

Highlights from PR 2.0 and Personal Brand discussion at Humber College's post graduate certificate public relations programs.

The source materials were these readings:
http://www.changethis.com/46.03.CommunicatorManifesto
http://www.fastcompany.com/magazine/10/brandyou.html

http://en.wikipedia.org/wiki/Personal_branding

Many of the images have links embedded to additional material that I introduced.

Cheers,
Michael

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
536
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Humber PR - PR 2.0 & Personal Brand

  1. 1. The Structural Characteristics of ChangeThis
  2. 2. PR 2.0
  3. 3. Corporate Voice
  4. 4. Brand Voice
  5. 5. Authentic Voice the voice
  6. 6. Social Etiquette
  7. 7. Listen
  8. 8. Who will lead the change?
  9. 9. Influentials?
  10. 10. Personal Brand
  11. 11. Describe your career future?
  12. 12. 15 words or less
  13. 13. Visibility - Findability
  14. 14. Altruism
  15. 15. Ego & Power
  16. 16. Does “Personal Brand” Suck?
  17. 17. Sources in order of appearance: http://www.blackman.uk.com/site/wp-content/uploads/2009/05/changethis.jpg http://1.bp.blogspot.com/_tNj0ws0eRi8/SSQ4aQxhPtI/AAAAAAAAA-Q/PtfPDOA4OKg/s320/PR+Spam.bmp http://www.unc.edu/~fergusje/281/cluetrain.jpeg http://www.vailsummit.com/.../Brand%20Advocate%20Short_Travel%20TravelCom.pdf http://douglasharding.com/yahoo_site_admin/assets/images/Photo_1.187223947_sq_thumb_m.jpg http://www.barradatijuca.com.br/wp-content/uploads/2009/08/harley-davidson-logo.jpg http://hicars.org/wp-content/uploads/2009/07/Bmw_Logo.jpeg http://www.clcsol.com.au/images/photo7sm.jpg http://www.nicholsoncartoons.com.au/cartoons/new/2006-05-10%20Superannuation%20tax%20cut%20for%20Baby%20Boomers%20550.jpg http://insighttrails.typepad.com/photos/uncategorized/2007/10/01/influentials_book_jacket_4.jpg http://teknon.files.wordpress.com/2008/03/free-agent-nation.jpg http://rsheeley.files.wordpress.com/2009/05/conformity.jpg http://jeremyfain.files.wordpress.com/2008/10/positioning-battle-for-your-mind.jpg http://www.hydrometeoindustry.org/catalogue/ProductSheets/Vaisala/RoadWeather/Vaisala_road-weather_visibility-warning_large.jpg http://ripplesintheocean.files.wordpress.com/2009/05/altruism.jpg http://ecx.images-amazon.com/images/I/41AMFR5YZKL._SL500_PIsitb-sticker-arrow-big,TopRight,35,-73_OU01_AA240_.jpg http://wheelhouseadvisors.files.wordpress.com/2009/03/risk_reward_sign.jpg
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×