Telling Client Stories
Through Video
Michael Miceli
Miceli Productions HD
B-roll Ins & Outs, YouTube: Tips & Tricks
Story Telling withVideo
Video Quality
UsingVideo Online
Miceli Productions HD
Story Telling
Miceli Productions HD
Hartford Stage Education’s Breakdancing Shakespeare
Miceli Productions HD
Story Telling withVideo
• Characters for tone and personality
• Music and alternate visuals engage
• First 15-30 seconds t...
WhyVideo?
Miceli Productions HD
What CanVideo Do?
• Stimulate more senses
• Provide a more
complete picture
• Sound adds inflection to
text
• Video adds ex...
• 177 Million American internet users
watched web video content in June;
84.6% of the total US internet audience *
• 94 of...
Miceli Productions HD
Is Number One
Miceli Productions HD
Where are people finding you?
Or not finding you?
Miceli Productions HD
Story Telling withVideo
Video Quality
UsingVideo Online
Miceli Productions HD
Video Quality
Miceli Productions HD
When to Flip
• Spur of the moment
• Regular video coverage
of progress or ongoing
projects
• Feeling of “being there”
• Bu...
When to Hire a Pro
• Major News, Special
Events and
Announcements
• When the Audio is
important
• Difficult evironments to
...
What’s the Difference?
Flip / Pro
• Limited to ambient light
and natural sound
Miceli Productions HD
• Professional light ...
What’s the Difference?
Flip / Pro
• Small physical size can
make it difficult to
steady the camera
Miceli Productions HD
• ...
What’s the Difference?
Flip / Pro
• Sensor and compression
limitations produce less
vibrant colors
Miceli Productions HD
•...
What’s the Difference?
Flip / Pro
• Sound is going to be
more ambient
Miceli Productions HD
• Sound will be clean and
deta...
Tips for getting
the best DIY
video
• Know thy camera
(or RTFM)
• Ditch the digital zoom
• Image Stabilization is your
bes...
Tips for getting
the best DIY
video
• Know your story before
you shoot it
• Vary the shots
• Shoot the location
• Shoot th...
B-Roll for media releases
• Quality First
• Supply a complete
package of shots, digital
documents, computer
graphics, etc
...
Story Telling withVideo
Video Quality
UsingVideo Online
Miceli Productions HD
UsingVideo Online
Miceli Productions HD
YouTube: Not just for Lady Gaga
and the Pope
• Myth: YouTube video quality is poor.
• Myth: It’s just teens and interns on...
82%
9%
4%
1%
4%
YouTube Vimeo
Daily Motion MySpace
other
Miceli Productions HDData from Sysomos.com Feb 2010
Create a Channel
VSEO
• Titles are important. Keep on point and descriptive.
Miceli Productions HD
• Description - Use all the detail you can that is pertinent to the
video, the industry, the market. Add your company URLs...
• Tags - These are your keywords for the video, company,
product, market, etc. Ideally, these match search terms for your
...
Telling Client Stories
Through Video
Michael Miceli
Miceli Productions HD
Michael Miceli
Miceli Productions HD
Keep in touch with us for more info, tips and discussions:
Miceli Productions, LLC
bl...
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Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

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Telling Client Stories Through Video includes video information for public relations professionals including B-roll Ins & Outs, YouTube: Tips & Tricks and When to Flip.

Presented October 20th at the Third Annual Social Media Conference hosted by the Connecticut Valley Chapter of the Public Relations Society of America (PRSA).

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Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

  1. 1. Telling Client Stories Through Video Michael Miceli Miceli Productions HD B-roll Ins & Outs, YouTube: Tips & Tricks
  2. 2. Story Telling withVideo Video Quality UsingVideo Online Miceli Productions HD
  3. 3. Story Telling Miceli Productions HD
  4. 4. Hartford Stage Education’s Breakdancing Shakespeare Miceli Productions HD
  5. 5. Story Telling withVideo • Characters for tone and personality • Music and alternate visuals engage • First 15-30 seconds tell the story • Match pacing to audience and story • Stay Focused - One video, one message • Support the story with B-Roll shots Miceli Productions HD
  6. 6. WhyVideo? Miceli Productions HD
  7. 7. What CanVideo Do? • Stimulate more senses • Provide a more complete picture • Sound adds inflection to text • Video adds expression and body language • Reach a wider audience Miceli Productions HD
  8. 8. • 177 Million American internet users watched web video content in June; 84.6% of the total US internet audience * • 94 of Advertising Age’s 100 top advertisers have run campaigns onYouTube and the Google Content Network ** • Google will automatically translate and subtitle submitted video clips into 51 other languages ** * ComScore.com June 2010 ** Website-monitoring.com Oct 2010 Miceli Productions HD
  9. 9. Miceli Productions HD
  10. 10. Is Number One Miceli Productions HD
  11. 11. Where are people finding you? Or not finding you? Miceli Productions HD
  12. 12. Story Telling withVideo Video Quality UsingVideo Online Miceli Productions HD
  13. 13. Video Quality Miceli Productions HD
  14. 14. When to Flip • Spur of the moment • Regular video coverage of progress or ongoing projects • Feeling of “being there” • Budget should NOT be used as a determination Miceli Productions HD
  15. 15. When to Hire a Pro • Major News, Special Events and Announcements • When the Audio is important • Difficult evironments to shoot in, low light, high noise • High profile personalities Miceli Productions HD
  16. 16. What’s the Difference? Flip / Pro • Limited to ambient light and natural sound Miceli Productions HD • Professional light kits flatter talent and focus the eye
  17. 17. What’s the Difference? Flip / Pro • Small physical size can make it difficult to steady the camera Miceli Productions HD • Tripods and shoulder mounts produce steady flowing video
  18. 18. What’s the Difference? Flip / Pro • Sensor and compression limitations produce less vibrant colors Miceli Productions HD • Vibrant colors and better details have a more presentational look
  19. 19. What’s the Difference? Flip / Pro • Sound is going to be more ambient Miceli Productions HD • Sound will be clean and detailed
  20. 20. Tips for getting the best DIY video • Know thy camera (or RTFM) • Ditch the digital zoom • Image Stabilization is your best friend next to a tripod • Get close • Use light to your advantage • Upgrade your camera Miceli Productions HD
  21. 21. Tips for getting the best DIY video • Know your story before you shoot it • Vary the shots • Shoot the location • Shoot the details • Shoot the people • Think about the story as you shoot Miceli Productions HD
  22. 22. B-Roll for media releases • Quality First • Supply a complete package of shots, digital documents, computer graphics, etc • Supply an interview with clear and succinct sound bytes • Tell the story and supply the characters Miceli Productions HD
  23. 23. Story Telling withVideo Video Quality UsingVideo Online Miceli Productions HD
  24. 24. UsingVideo Online Miceli Productions HD
  25. 25. YouTube: Not just for Lady Gaga and the Pope • Myth: YouTube video quality is poor. • Myth: It’s just teens and interns onYouTube • Myth: YouTube is for entertainment, not business • Lady Gaga has 361,256 subscribers and 42,153,711 views. • TheVatican has had a channel since Nov 2005 and has over 25,000 subscribers • Others: Pepsi, Coke, Subaru,The Hartford,The CT Forum, Quinnipiac University Miceli Productions HD
  26. 26. 82% 9% 4% 1% 4% YouTube Vimeo Daily Motion MySpace other Miceli Productions HDData from Sysomos.com Feb 2010
  27. 27. Create a Channel
  28. 28. VSEO • Titles are important. Keep on point and descriptive. Miceli Productions HD
  29. 29. • Description - Use all the detail you can that is pertinent to the video, the industry, the market. Add your company URLs here. Miceli Productions HD
  30. 30. • Tags - These are your keywords for the video, company, product, market, etc. Ideally, these match search terms for your audience. Miceli Productions HD
  31. 31. Telling Client Stories Through Video Michael Miceli Miceli Productions HD
  32. 32. Michael Miceli Miceli Productions HD Keep in touch with us for more info, tips and discussions: Miceli Productions, LLC blog.MiceliProductions.com @mprovideo Miceli Productions, LLC MiceliProductions

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