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Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD
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Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD

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Telling Client Stories Through Video includes video information for public relations professionals including B-roll Ins & Outs, YouTube: Tips & Tricks and When to Flip. …

Telling Client Stories Through Video includes video information for public relations professionals including B-roll Ins & Outs, YouTube: Tips & Tricks and When to Flip.

Presented October 20th at the Third Annual Social Media Conference hosted by the Connecticut Valley Chapter of the Public Relations Society of America (PRSA).

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  • 1. Telling Client Stories Through Video Michael Miceli Miceli Productions HD B-roll Ins & Outs, YouTube: Tips & Tricks
  • 2. Story Telling withVideo Video Quality UsingVideo Online Miceli Productions HD
  • 3. Story Telling Miceli Productions HD
  • 4. Hartford Stage Education’s Breakdancing Shakespeare Miceli Productions HD
  • 5. Story Telling withVideo • Characters for tone and personality • Music and alternate visuals engage • First 15-30 seconds tell the story • Match pacing to audience and story • Stay Focused - One video, one message • Support the story with B-Roll shots Miceli Productions HD
  • 6. WhyVideo? Miceli Productions HD
  • 7. What CanVideo Do? • Stimulate more senses • Provide a more complete picture • Sound adds inflection to text • Video adds expression and body language • Reach a wider audience Miceli Productions HD
  • 8. • 177 Million American internet users watched web video content in June; 84.6% of the total US internet audience * • 94 of Advertising Age’s 100 top advertisers have run campaigns onYouTube and the Google Content Network ** • Google will automatically translate and subtitle submitted video clips into 51 other languages ** * ComScore.com June 2010 ** Website-monitoring.com Oct 2010 Miceli Productions HD
  • 9. Miceli Productions HD
  • 10. Is Number One Miceli Productions HD
  • 11. Where are people finding you? Or not finding you? Miceli Productions HD
  • 12. Story Telling withVideo Video Quality UsingVideo Online Miceli Productions HD
  • 13. Video Quality Miceli Productions HD
  • 14. When to Flip • Spur of the moment • Regular video coverage of progress or ongoing projects • Feeling of “being there” • Budget should NOT be used as a determination Miceli Productions HD
  • 15. When to Hire a Pro • Major News, Special Events and Announcements • When the Audio is important • Difficult evironments to shoot in, low light, high noise • High profile personalities Miceli Productions HD
  • 16. What’s the Difference? Flip / Pro • Limited to ambient light and natural sound Miceli Productions HD • Professional light kits flatter talent and focus the eye
  • 17. What’s the Difference? Flip / Pro • Small physical size can make it difficult to steady the camera Miceli Productions HD • Tripods and shoulder mounts produce steady flowing video
  • 18. What’s the Difference? Flip / Pro • Sensor and compression limitations produce less vibrant colors Miceli Productions HD • Vibrant colors and better details have a more presentational look
  • 19. What’s the Difference? Flip / Pro • Sound is going to be more ambient Miceli Productions HD • Sound will be clean and detailed
  • 20. Tips for getting the best DIY video • Know thy camera (or RTFM) • Ditch the digital zoom • Image Stabilization is your best friend next to a tripod • Get close • Use light to your advantage • Upgrade your camera Miceli Productions HD
  • 21. Tips for getting the best DIY video • Know your story before you shoot it • Vary the shots • Shoot the location • Shoot the details • Shoot the people • Think about the story as you shoot Miceli Productions HD
  • 22. B-Roll for media releases • Quality First • Supply a complete package of shots, digital documents, computer graphics, etc • Supply an interview with clear and succinct sound bytes • Tell the story and supply the characters Miceli Productions HD
  • 23. Story Telling withVideo Video Quality UsingVideo Online Miceli Productions HD
  • 24. UsingVideo Online Miceli Productions HD
  • 25. YouTube: Not just for Lady Gaga and the Pope • Myth: YouTube video quality is poor. • Myth: It’s just teens and interns onYouTube • Myth: YouTube is for entertainment, not business • Lady Gaga has 361,256 subscribers and 42,153,711 views. • TheVatican has had a channel since Nov 2005 and has over 25,000 subscribers • Others: Pepsi, Coke, Subaru,The Hartford,The CT Forum, Quinnipiac University Miceli Productions HD
  • 26. 82% 9% 4% 1% 4% YouTube Vimeo Daily Motion MySpace other Miceli Productions HDData from Sysomos.com Feb 2010
  • 27. Create a Channel
  • 28. VSEO • Titles are important. Keep on point and descriptive. Miceli Productions HD
  • 29. • Description - Use all the detail you can that is pertinent to the video, the industry, the market. Add your company URLs here. Miceli Productions HD
  • 30. • Tags - These are your keywords for the video, company, product, market, etc. Ideally, these match search terms for your audience. Miceli Productions HD
  • 31. Telling Client Stories Through Video Michael Miceli Miceli Productions HD
  • 32. Michael Miceli Miceli Productions HD Keep in touch with us for more info, tips and discussions: Miceli Productions, LLC blog.MiceliProductions.com @mprovideo Miceli Productions, LLC MiceliProductions

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