Towards an Audience of One: The Evolution of Direct Marketing
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Towards an Audience of One: The Evolution of Direct Marketing

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This is a short presentation of a paper that I wrote for my "Evolutions and Trends in Digital Media Technologies" class with Kathy Gill in Spring 2011. The class was part of my required curricula for ...

This is a short presentation of a paper that I wrote for my "Evolutions and Trends in Digital Media Technologies" class with Kathy Gill in Spring 2011. The class was part of my required curricula for my Master of Communication in Digital Media at the University of Washington.

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Towards an Audience of One: The Evolution of Direct Marketing Towards an Audience of One: The Evolution of Direct Marketing Presentation Transcript

  • Towards an Audience of One:The Evolution of Direct MarketingMike Burlin / COM 546 / MCDM / Spring 2011
  • What is Direct Marketing?
  • Eliminating the middleman PAST:Mail Orders
  • Targeting messages VS Indiscriminate messagingPRESENT:Direct Mail
  • Marketing to anaudience of one FUTURE: Social CRM
  • More efficiency More relevance forfor marketers consumers
  • CREDITS• Slide 1: one man audience by timabbott (Flickr)• Slide 2: salesman by ContentConnect (Flickr)• Slide 3: old general store by gail des jardin (Flickr)• Slide 4: SPAM by timag (Flickr)• Slide 5: My LinkedIn Maps visualization• Slide6: self five by nhuisman (Flickr)