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Business Plan for Mobile App Concept
 

Business Plan for Mobile App Concept

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This business plan provides an overview of a paid mobile app concept and was created as a final project for my Business Fundamentals class in the Master of Communication in Digital Media program at ...

This business plan provides an overview of a paid mobile app concept and was created as a final project for my Business Fundamentals class in the Master of Communication in Digital Media program at the University of Washington.

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    Business Plan for Mobile App Concept Business Plan for Mobile App Concept Presentation Transcript

    • Discover what you care about nearby
    • Zing is a iPhone app that showsusers interesting places or eventsthat are happening nearby.• Generates recommendations based on your social preferences.• Streamlines mobile search.• Eliminates irrelevant results.
    • Smartphone owners who utilize LBS formobile/social shoppingLocal (and global) advertisers who seekto engage local consumers
    • Company Revenue User Offering Outcome Simple, touch-only $0.99 - $2.99 in App Acquired, 2008 by interface, categorizes Store FutureTap. nearby placesWhere To 10 million users Monetizing business Gamified social network, $600M valuation access to check-in check ins, badges, etc. $70M funding dataFoursquare Revenue plan? Knowledge of local Sells local ads 2012 IPO business through user- among user reviews scheduled. generated reviews Yelp Takes cut from Discounts on GroupOn deals for products/services at 2011 IPO. merchants nearby businessesGroupOn
    • • iPhone application, built in-houseProduct: • Recommends nearby places/activities based on social data • $3.99, subject to drop Price: • $0.99 Lite Version to launch in second year. Place: • iPhone App Store only • Search/display (pre)  App Store Optimization (post)Promotion • Email Marketing : • Public Relations People: • Previous mobile app development experience
    • • Offers local businesses new way to connect w/ Product: consumers Price: • $200 - $500 initial advertising packages • Dashboard accessible through website (similar to Place: Foursquare)Promotion: • Personal sales and account management • Previous experience in local advertiser marketing products People: • CEO, Interactive Designer and extra help to coordinate outreach
    • CEO/Product Manager Senior Developer Interactive Junior Designer Developer Paid InternsJune 2012 Dec 2012 Jan 2013 Dec 2012 Phase PhasePhase Phase 2 3 1 User Ad 4Development Outreach Partnerships Integration 5,000
    • $600k per year Sales • $3.99 Standard • $0.99 “Lite” • $200-$500 ads Profitability: Projected October 2013 Cash Flow: Positive First Quarter 2015 Startup Funding: $25,000 requested / 49% equity offered