WOM power

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WOM power

  1. 1. Here’s A Thought ?
  2. 2. Hugh Macleod gapingvoid.com
  3. 3. Communication is a two way street.
  4. 4. It takes two people. One Listening. One Talking.
  5. 5. Social Brands Socialize. They channel two ways.
  6. 6. Why is this important?
  7. 7. Today, Buying Decisions Are Driven By Other People’s Opinions , Not Advertising.
  8. 8. Wanna Bet?
  9. 9. Referrals Drive Business
  10. 10. 67%  of the US economy was  driven by referrals  (McKinsey & Co, 2001)
  11. 11. 82%  of new customers for SME come from Word of Mouth ( American Express Open, 2011)
  12. 12. Trust Is The New Social Currency
  13. 13. 90%  of online consumers  trust   recommendations from people they know, (Econsultancy, July 2009, Erik Qualman, Socialnomics)
  14. 14. 70% trust unknown users, (Econsultancy, July 2009, Erik Qualman, Socialnomics)
  15. 15. 27% trust experts, (Econsultancy, July 2009, Erik Qualman, Socialnomics)
  16. 16. 14% trust advertising,  (Econsultancy, July 2009, Erik Qualman, Socialnomics)
  17. 17. 8% trust celebrities (Econsultancy, July 2009, Erik Qualman, Socialnomics)
  18. 18. 92%  have  more confidence  in info found online than they do in anything from a sales clerk or other source (Wall Street Journal, Jan 2009)
  19. 19. 75%  of people don’t believe that companies  tell the truth  in advertisements (Yankelovich)
  20. 20. 70%  consult reviews or ratings  before purchasing  (BusinessWeek, Oct 2008)
  21. 21. If these numbers tell anything, it is this ...
  22. 22. Thanks to the digital world, the consumer now has the power.
  23. 23. Consumers Make Buying Decisions Based On Other People’s Opinions ,
  24. 24. Consumers’ influence is redefining how business is run today.
  25. 25. Word of mouth marketing (people) is the world’s biggest media channel.
  26. 26. So, Why Do People Talk?
  27. 27. because it benefits them, and it’s a naturally occurring phenomenon.
  28. 28. You Can Own This New Channel.
  29. 29. Make your Brand Social

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